Programs & Deadlines

Digital Media Reporting

All CMF funded Rich & Substantial digital media projects are required to report on audience reach and consumption metrics at regular intervals. Installing a CMF digital tracking code prior to the commercial release or live date of the project will effectively automate this reporting requirement. Projects with multiple content types (i.e. video and games) must be identified and measured as separate components in order to track and report accurate measurement metrics. Applicants producing DM components that are not taggable due to the nature of the platform must contact DMreporting@cmf-fmc.ca, and we will determine how best to measure project metrics on a case-by-case basis. Complete and submit the CMF Digital Tracking form (below) to receive your tracking script.

Reporting Obligations

All Convergent Rich & Substantial1 Digital Media Applicants are required to contact the CMF to request CMF Digital Analytics tracking codes within 6 months of their initial contract signing date, or prior to the digital media component launch date, whichever comes first.

View Complete Reporting Obligations View Complete Rules and Obligations

Mandatory Tagging Requirements for Digital Media Components
All Convergent Rich & Substantial1 Digital Media Applicants are required to contact the CMF to request CMF Digital Analytics tracking codes within 6 months of their initial contract signing date, or prior to the digital media component launch date, whichever comes first. Failure to comply will result in the project being placed in default. It is the responsibility of the applicant to contact the CMF if an extension beyond this period is required.

1Rich & Substantial Digital Media Components as defined in section 3.2.DM of the Performance Envelope Program Guidelines.

 

Reporting Process for Applicants and Broadcasters Hosting these DM Components
Based on the Digital Media contractual agreements DM applicants or Broadcasters hosting Rich & Substantial DM components must begin reporting prior to or at the beginning of the launch of their project. Applicants are required to follow this process in order to be in compliance with their reporting obligations. The Basis for the reporting requirements can be found on the Digital Media Performance Measurement Framework Summary.

  1. The first obligation is to install CMF Digital Analytics tracking codes to the DM Component prior to the DM Component’s commercial release or live date of the DM Component. DM Components with multiple content types (i.e. video and games) must be identified and measured as separate components in order to track and report accurate measurement metrics. Applicants producing DM components that are not taggable due to the nature of the platform must contact DMreporting@cmf-fmc.ca, and we will determine how best to measure project metrics on a case-by-case basis. Complete and submit the CMF Digital Analytics Tracking form to receive your tracking script.
  2. All applicants are required to submit a gross sales report to Telefilm on the first day of February and August, in each year for the periods ending on the last day of December and June, for the first thirty-six (36) months following the date of disbursement of the Phase II Payment, and thereafter annually on the first day of February for the year ending on the last day of December for four (4) years.  This is administered through your eTelefilm account.  If you have lost your password or are having trouble logging in please contact inscription.enrollment@telefilm.ca.
  3.  Finally all applicants are required to complete a Success Report to the CMF at the same frequency rate as the gross sales.  The Form can be found below and will aim at easily capturing the other inputs outlined in the Digital Media Performance Measurement Framework.
  • Request for Customized CMF Tag & SDK Kit

    Ready to tag? Fill out our form and receive your script.

  • Reporting Extension

    Not quite ready and have a later launch date than expected?

Request for Customized CMF Tag & SDK Kit


In order to receive your CMF Digital Analytics tracking codes, please do the following:

1. When the beta testing stage of the DM component is complete, or within the first 6 months of signing (whichever comes first), contact the CMF via the online form (below) to request the CMF Digital Analytics tracking codes, or to request an extension. Note: Codes must be implemented prior to the launch of the DM project.

2. After filling out the form, you will receive an email containing the CMF Digital Analytics tracking code that is designated for your website, application or other platform (within 48 hrs).


CMF-Only Fieldsid-1204408848
Primary Platform:



6 Digit Code
Language Preference:

(For more information, please click here.)
Is your project a game console?:

Does your project currently have a non-CMF Adobe Tagging Code?:

(Providing the anticipated launch date will assist us in generating the proper tracking codes for your project. However, this does not absolve the project from meeting its DM Beta Stage requirement at Telefilm.)

Please note: You are responsible for contacting DMreporting@cmf-fmc.ca immediately after the project has been tagged in order for the CMF to validate that the tagging was successful.

If requesting to tag an application, please provide a direct link to its location in the applicable App Store.
I have read and agree to comply with the CMF Digital Media Reporting obligations.:

Request Extension


CMF-Only Fieldsid-1204408848
Primary Platform:



The CMF requests that Digital Media projects are tagged within the first 6 months after the initial contract is signed (see Events of Default Agreement). If an extension is required to tag your project, please provide an explanation:

6 Digit Code
Language Preference:

(For more information, please click here.)
Is your project a game console?:

Does your project currently have a non-CMF Adobe Tagging Code?:

(Providing the anticipated launch date will assist us in generating the proper tracking codes for your project. However, this does not absolve the project from meeting its DM Beta Stage requirement at Telefilm.)

Please note: You are responsible for contacting DMreporting@cmf-fmc.ca immediately after the project has been tagged in order for the CMF to validate that the tagging was successful.

If requesting to tag an application, please provide a direct link to its location in the applicable App Store.
I have read and agree to comply with the CMF Digital Media Reporting obligations.:

The CMF’s existing contract with comScore expired on September 30, 2016, and on this same date we entered into a new agreement with Adobe to be our preferred supplier for digital media tracking and analytics. In order to continue measuring traffic on CMF-financed projects, an additional Adobe tag is required to be installed alongside all existing comScore tags in order to be compatible with the Adobe platform.

UPDATE: For new & existing projects
During the phase one roll out of the CMF –Adobe tagging process, we identified a conflict between the Dynamic Tag Manager (DTM) script that we provided and pre-existing Adobe implementations. We are currently working with Adobe to provide an alternate solution which should be available shortly. In the interim, we are asking companies that currently use Adobe Analytics internally not to proceed with installing the CMF tagging script, or to remove the CMF tags if already installed, until the alternate solution is made available.

Default:
Under normal circumstances, in order to remain in compliance with your contractual obligations to the CMF, you must install CMF issued tags. However, due to the technical challenges that have arisen, DM projects will not be placed in default during this transition period.

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