Discoverability: Toward a Common Frame of Reference

A framework to help the industry to better master the different aspects of discoverability.

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This first part of a report financed by the Canada Media Fund, the National Film Board of Canada and Telefilm Canada with the support of the CBC/Radio-Canada is intended as a means for the Canadian audiovisual industry’s community and its stakeholders to develop a common understanding of the discoverability concept.

Based on an inventory of discoverability’s various components, the report structures them in a simple manner that focuses on the content, i.e., the heart of any discoverability initiative.

The structure is divided in two elements: the levers (the measures, initiatives, strategies, and tools that play a part in the development of discoverability) and players (the stakeholders directly concerned). There are two main types of levers: institutional and industrial. These are the measures, policies, regulations, initiatives and technological tools implemented by the institutions that fund and support the production of audiovisual content as well as by the industry that produces that content.

Examples that illustrate the effect of each of these levers paint a picture of the issues and challenges that arise or will arise within Canada’s changing audiovisual industry.

The second part of this study is scheduled for release around the end of summer 2016 and will deal with the relationship that the general public entertains with content as well as the factors that motivate and influence people when it comes to making discoveries.