The Second Screen and Television – Overview and Growth Perspectives

A look at new TV consumer practices along with the new avenues such changes open to in terms of creating convergent content.

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This white paper is the first installment in the three-part series on the second screen and social TV phenomenon. Ultimately, these three documents are integral parts of a complete corpus on the use of the second screen in television. The goal is not to dictate which way to go, but rather to highlight new TV consumer practices along with the new avenues such changes open to in terms of creating convergent content.