Evaluation Juries

A jury of experts evaluates all projects that apply for production support through our Experimental Stream and Aboriginal Program, using a criteria-based evaluation process. Projects are selected for support based on the results of this process, and available funding.

The jury provides an external perspective on innovation, and assesses the experience of the production and creative teams on their capacity to deliver the projects submitted for funding.

Evaluation Process

Successful applications are determined using a selective process in reference to an evaluation grid. The four basic assessment criteria and their respective weightings for funding are:

  • Experience and past achievements of the production/development team
  • Innovation and advancement of the project
  • The business plan, including the viability of the project and the financial stability of the applicant
  • The distribution strategy

The jury does not evaluate applications for development and marketing support.

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Adam Sigel
Los Angeles, USA

Adam Sigel is a writer, producer and content strategist working across multiple platforms. As a writer, Adam’s list of credits include feature films and TV series for companies such as Alcon Entertainment, Sony Pictures Entertainment, 20th Century Fox, Paramount and Hearst Entertainment among others. He served as a writer and story editor for Steven Spielberg on his video game project for Electronic Arts and was a writer/producer of the award-winning web/mobile cross-platform series “Afterworld.” He has developed digital content and served as content strategist for a wide range of companies including Disney, Microsoft, Activision, Cisco, Johnson & Johnson, Sony/Columbia Tri-Star, Fox Searchlight, Suzuki, GE and NBC/Universal. Also, he has served as expert or mentor to cross-media producers for international organizations such as Nordisk Film and TV, Screen Australia, Torino Film Lab, Power to the Pixel, Independent Filmmaker Project, Berlinale Talent Campus, Atlantic Film Festival, Merging+Media, Distrito Cinema of Columbia, Forum Brazil, the University of Applied Sciences and Arts of Southern Switzerland and the National Film Board of Canada.

Adam studied film production at Tisch School of the Arts at NYU and graduated with high honours from Wesleyan University (film and history).  

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Juries
  • Fiscal 2020 - 2021: Innovation - Round 1
  • Fiscal 2013 - 2014: Innovation - Round 2
  • Fiscal 2013 - 2014: Innovation - Round 1
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Adriana Chartrand
Toronto, Canada

Adriana Chartrand is the Institute Manager at imagineNATIVE. She has two degrees in Film Studies, including an M.A. from the University of Toronto for which she received a SSHRC grant. She also has an Arts Administration & Cultural Management diploma from Humber College. She has previously pre-screened short films for the Toronto International Film Festival and worked on the Canada's Top Ten Film Festival. She attends festivals and film markets globally as part of her role at imagineNATIVE, including the Berlinale/European Film Market, the Clermont-Ferrand Festival in France, the inaugural Indigenous Film Summit in Winnipeg, and numerous multi-media festivals in Toronto. She was born and raised in Winnipeg, MB. and speaks English and French. She is Métis from the Red River region, Treaty 1 territory, and has also Irish, Scottish, Welsh and French ancestry.

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Juries
  • Fiscal 2020 - 2021: Indigenous - Round 1
  • Fiscal 2019 - 2020: Indigenous - Round 1
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Alison Norrington
Essex, United Kingdom

Alison Norrington is a storyteller, producer and experience designer. She is founder of storycentral, a London-based entertainment studio that incubates and develops ground-breaking IP with global partners in film, television, Virtual Reality, theme parks, animation, gaming and advertising.   She specializes in storytelling and experiences crossing traditional formats, live events, digital and location-based entertainment. Alison explores new frontiers of experiential storytelling and has designed and led labs at the London Film School, Singapore Media Academy/MediaCorp, Swedish Design Institutes and the Royal College of Art. She is an expert program and event organizer, working with many global events and partners including Canada Media Fund, ITVFest, Canada Screen Awards, Festival de Television, The Children’s Media Conference, Banff World Media Festival and Canada Media Producers Association. Alison is Conference Chair for StoryWorld Conference, Exec Producer of the Virtual Reality Thread for The Children’s Media Conference, is a two-time TEDx speaker and has presented at a number of entertainment and media conferences worldwide. She is featured on the BAFTA Guru series and is a member of the International Academy of Television Arts & Sciences, The Writers Guild of Great Britain and Women in Film & TV.

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Juries
  • Fiscal 2019 - 2020: Commercial Projects Program - Round 1
  • Fiscal 2014 - 2015: Innovation - Round 2
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Amber MacArthur
Toronto, Canada

Amber MacArthur is the co-host of App Central on CTV, a television show that features the latest developments in mobile technology and social media. The show airs in Canada, Singapore, Australia and South Korea. She is also the President of Konnekt Digital Engagement, a digital marketing agency based in Halifax and Toronto. After receiving a post-graduate degree in Journalism, majoring in the digital realm, she moved to San Francisco to work for two tech start-ups during the dot-com boom. Upon returning to Canada, Amber worked as a web strategy manager with Microsoft Canada, leading the development and editorial teams to create a female-focused lifestyle portal. She was also the country’s first new media reporter, covering digital news for Toronto’s Citytv. In 2010, Canadian Business named Amber Canada’s top social media expert on how to build a brand.

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Juries
  • Fiscal 2013 - 2014: Innovation - Round 2
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Ana Cecilia Springefeldt
Rio de Janeiro, Brazil

With more than 20 years of professional experience, Ana Cecilia Springefeldt is the Co-founder of Civetta Entertainment, a company specialized in financing, developing and producing audiovisual projects. Throughout her career, she has built a broad and strategic market view, having worked in the public sector as an advisor to the board of directors at ANCINE (Brazilian National Film Agency), as well as privately at top audiovisual production companies and at the Film Fund RB Cinema 1. In the last three years, she has acted as Executive Producer for School of Series - a series development program focused on TV and other platforms - and as the Market Coordinator for RioMarket and Brazilian Film Festivals of Paris, Montreal and Toronto. She holds a Bachelor Degree in Social Communication and Advertising from the Pontifical Catholic University of Rio de Janeiro.

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Juries
  • Fiscal 2018 - 2019: Web Series - Round 1
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Anita Ondine
London, United Kingdom

Anita Ondine is an internationally renowned transmedia creator, consultant and educator, who has overseen the concepting and development of over a dozen original transmedia properties, including Lance Weiler’s groundbreaking Pandemic 1.0 which was the first fully transmedia story experience to debut at the Sundance Film Festival. Anita also produced the companion short film “Pandemic 41.410806,-75.654259,” which premiered in competition at Sundance and was distributed via a US cable network reaching 28 million homes. Anita runs her own production company, LivOn Productions. Anita has also worked with several major broadcasters in Europe, Asia and the United States to develop their own transmedia programs. She co-founded the popular Transmedia Next workshop series where she is Creative Director and Lead Trainer. Anita is a vocal advocate of the power and potential that transmedia in particular, and digital media more broadly, provides storytellers and has a specific interest in using transmedia in the context of social change. She speaks internationally on themes related to transmedia and the intersection of technology and entertainment, and is a Board Member of Screen Tasmania.

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Juries
  • Fiscal 2015 - 2016: Innovation - Round 1
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Annelise Larson
Saskatoon, Canada

Annelise Larson comes from a background as an independent producer, with training at such prestigious institutions as the Canadian Film Centre (Producers’ Lab) and Banff Centre for the Arts (Electronic and Film Media). Since 1995 she has been working in the field of online marketing and has always been an avid gamer and consumer of digital content. She works extensively with government organizations and production companies in the film, television and interactive industries in North America. Her focus is helping content creators and storytellers use the digital opportunity to define, find, attract and engage their audiences and work toward strategic and sustainable business models. She has sat on the Interactive Fund jury for BC Film + Media (now Creative BC), the Experimental Stream jury for the CMF, has taught across the country on behalf of such organizations as Telefilm Canada, the Canadian Film Centre, Women in Film, and the National Screen Institute, and is a highly sought after speaker for media festivals and conferences. Annelise has developed and implemented marketing strategies and gathered and analyzed online data for digital and screen media products as diverse as social TV apps, transmedia experiences, webisode series, feature films, television series and production companies themselves. Her online course Becoming a Storypreneur has been taught to media storytellers across Canada and in conjunction with Boost Hbg in Sweden to rave reviews. Currently, Annelise is excited to be working on launching a suite of webinars to teach how to think and work like a storypreneur and to bring the filmmaker crowdfunding and VOD platform Seed&Spark to Canada.

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Juries
  • Fiscal 2020 - 2021: Innovation - Round 1
  • Fiscal 2018 - 2019: Innovation - Round 2
  • Fiscal 2015 - 2016: Innovation - Round 2
  • Fiscal 2014 - 2015: Innovation - Round 1
  • Fiscal 2013 - 2014: Innovation - Round 2
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Annika Gustafson
Helsingborg, Sweden

Annika Gustafson is the executive director of BoostHbg, a ground breaking development and funding incubator for innovative media and film in Helsingborg, Sweden. Previously based in Montreal, Annika spent many years developing her creative and business expertise in the international film industry. Returning to Sweden in 2010, she produced the Financing Forum for Kids Content before joining BoostHbg as the Nordic countries' first Transmedia Commissioner.
 
In Montreal, Annika was a board member of Doc Quebec and in Sweden she’s a board member of DocLounge and Nemo. She’s a well sought after speaker and panelist who also coaches companies on storytelling and audience/consumer reach.
 
With her passion for strong stories that can develop organically over several platforms, Annika draws on her years of experience as an award winning filmmaker to help clients and talents increase reach, impact, and financing possibilities. She continues to nurture her passion for social change through documentary story telling. Her Sundance supported film Brown Gold will premiere in 2015.

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Juries
  • Fiscal 2014 - 2015: Innovation - Round 1
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Audrey Pacart
Montréal, Canada

After more than 15 years as an executive producer on more than thirty films and television series, Audrey Pacart then went on to manage the content, programming and digital strategy of Tou.tv and Groupe V Média. Currently, within her new company, Very Story, she acts as an immersive content consultant and helps digital producers as well as artistic and cultural agencies to develop VR/AR financing and distribution strategies as well as installation projects. She also coaches and mentors creators while they develop their projects, namely in Columbia and France. Audrey regularly facilitates creative workshops and is currently working on the production of a VR fiction selected during the last Gap Financing Market at the 2018 Venice Festival.

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Juries
  • Fiscal 2018 - 2019: Innovation - Round 2
  • Fiscal 2017 - 2018: Innovation - Round 2
  • Fiscal 2016 - 2017: Web Series - Round 1
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Benjamin Hoguet
Bordeaux, France

Benjamin Hoguet writes and designs new kinds of narratives. His interactive and social projects strive to find a balance between engaging storytelling and audience involvement. His works range from interactive documentaries to digital comics, from virtual reality projects to native stories for social networks. These projects have been published by leading media company in France such as Le Monde and France Télévisions and by large institutions such as the French Ministry of Education, the European Parliament or an agricultural UNESCO chair in Paris.

He also writes about creating new narratives, having published four books on interactive storytelling and virtual reality. As a keynote speaker, during major events and in his weekly newsletter followed by thousands, he shares insights into writing and producing for the digital age and curates the largest collection of interactive works.

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Juries
  • Fiscal 2019 - 2020: Commercial Projects Program - Round 1
  • Fiscal 2018 - 2019: Innovation - Round 1
Juror Photo
Britta Schell
San Francisco, USA

Britta brings nearly a decade of insights, strategy, brands and advertising to the table, as well as a lifetime of being a digital native. Passionate about developing and implementing great strategy and innovative insights to help brands and business achieve, Britta also has a special expertise in the digital and social space.
Britta has worked on digital, brand and innovation insights and strategy as well as creative campaigns and a few launches for a diverse group of brands including Coca-Cola, American Express, MTV, HBO, eos, P&G, Virgin America, Agent Provocateur, Jawbone, and the nonprofit Nanhi Kali. Most recently serving as Director, Digital Strategic Insights at MTV.

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Juries
  • Fiscal 2012 - 2013: Innovation - Round 2
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Bruno Guglielminetti
Montréal, Canada

A new technology and digital media specialist since 1994, Bruno Guglielminetti worked as a director at Radio-Canada from 1987 to 2010, where he directed the Christiane Charette en direct show on Radio-Canada’s Première Chaîne radio station from 2006 to 2010. He wrote for La Presse from 1996 to 2003 and for Le Devoir from 2005 to 2010. He served as Director of Digital Communications and Strategic Information at the public relations firm National in Montréal from 2010 to February 2014, and has served as Digital Communications Director at the Just for Laughs Group since February 2014.

He is the author of the best-seller Les 1 000 meilleurs sites en français de la planète, published by Éditions Logique. In 2003, he received the Communicator of the Year Award from the International Association of Business Communicators (Canada). In 2004, he received the Mérite de la langue française award in the field of new technology from the Office québécois de la langue française (OQLF). In May 2009, he received the Excellence in Science and Technology Reporting Award from the Canadian Advanced Technology Alliance, in Ottawa.

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Juries
  • Fiscal 2014 - 2015: Innovation - Round 1
  • Fiscal 2013 - 2014: Innovation - Round 2
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Caitlin Burns
New York, USA

Caitlin Burns has spent a decade working with narrative intellectual property franchises, independent artists, brands and philanthropic initiatives. Developing content strategies, overseeing multiplatform storyworlds and supervising localization campaigns spanning the globe, she understands what it takes to create a success story. Her independent feature McCarren Park, a film distributed by a geolocated mobile app, premiered at the Tribeca Film Institute’s Interactive Day and screened at the New York Film Festival.

Her past work includes: Pirates of the Caribbean, Disney Fairies, and Tron Legacy for The Walt Disney Company, James Cameron’s Avatar for Fox, Halo for Microsoft, Happiness Factory for The Coca-Cola Company, Teenage Mutant Ninja Turtles for Nickelodeon and Transformers for Hasbro. She has also worked with Sony, Showtime, Pepperidge Farm, Scholastic, Tribeca New Media Fund, FEMSA, Wieden+Kennedy, Odd Division, Tool of North America, Campfire, Reebok, Stratasys and The Disney Channel.

She regularly speaks to educational institutions including: Ithaca College, New York University, The New School, Ontario College of Art & Design, Bloomfield College, SUNY Purchase and Columbia University. She also travels internationally to speak and educate on business models and changing production practices in the entertainment industry. 

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Juries
  • Fiscal 2014 - 2015: Innovation - Round 2
Juror Photo
Carl-Frédéric de Celles
Québec City, Canada

A trained economist, Carl-Frédéric de Celles is co-founder, president and senior partner of iXmédia, one of Quebec’s leading interactive solutions design and production firms. He has developed many original, popular and highly successful projects and initiatives, including the ZAP Québec community network and the annual Le Web à Québec conference (WAQ), and has been associated with Kabane, Zengo, Opossum, Molecube and Caribou. He is a member of the board of directors at a number of organizations, including Rencontres cinématographiques de Québec, ZAP Québec, WAQ and the ANDI (Art numérique et divertissement interactif) regional business round table. In recent years, he has been chairman of the board of the TECHNOcompétences sectoral committee for the IT industry workforce, headed the Workgroup on Digital Production and Interactive Media, and served as treasurer for the Institut canadien de Québec, which operates Quebec City’s public library network.

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Juries
  • Fiscal 2012 - 2013: Innovation - Round 2
  • Fiscal 2012 - 2013: Innovation - Round 1
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Catherine Mathys
Montréal, Canada

Catherine Mathys has worked as a columnist, reporter and host for more than 15 years now. She specializes in covering and analyzing technological transformations. She holds a bachelor in sociology and a master’s degree in communication and particularly appreciates observing how we interact wioth technology and how technology impacts our daily lives. For several years now, she can be heard on ICI Radio-Canada Première and read in several other media outlets. She has been rewarded for her work at the Grands prix du journalisme indépendant du Québec as well as Canadian Online Publishing Awards (COPA). Finally, Catherine works as a university lecturer.

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Juries
  • Fiscal 2018 - 2019: Innovation - Round 1
Juror Photo
Catherine Warren
Vancouver, Canada

Catherine Warren is president of FanTrust Entertainment Strategies, an international management consulting firm for the digital distribution and media production industries. A digital media veteran with 25 years of experience, Catherine has published more than 25 books on science and computing for adults and children, and produced numerous award-winning websites and interactive broadcasts. She is the North American executive board member of the United Nation’s flagship World Summit Award for Digital Media, and is a judge for the international Digital Emmy Awards and the Rose d’Or.

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Juries
  • Fiscal 2010 - 2011: Innovation - Round 2
  • Fiscal 2010 - 2011: Innovation - Round 1
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Charles Bender
Montréal, Canada

Since his Gémeaux nomination for hosting the young adult show, C’est parti mon tipi, Charles has become a regular presence on Aboriginal People’s Television Network. He is the lead of Sioui-Bacon and the host of Sans reserve a new talk show on APTN french. On screen, he has appeared in a variety of productions, both in English and in French, such as Eaux Turbulentes (Blik TV and KO TV) and Being Human (Muse Productions). He was also the host of the four-part documentary series, Le 8e feu (8th Fire), a series tackling a variety of contemporary First-Nation issues, produced and aired by Radio-Canada. On stage, he has worked with a variety of politically and social active theatre companies such as Teesrie Duniya, Tableau d’Hote and Ondinnok. He is co artistic director of Productions Menuentakuan, a company that strives to produce engaging theater that facilitates a more meaningful relationship between Quebec First-Nations and the varied cultural diversity communities of the province. He also sits on the board of directors for many organizations that promote aboriginal culture.

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Juries
  • Fiscal 2020 - 2021: Indigenous - Round 1
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Christopher Sandberg
Stockholm, Sweden

Christopher Sandberg’s passion is strong scripted drama with rich audience participation. He uses broadcast shows, mobile games, social media and live events in a holistic way, to create world-renowned transmedia productions. Christopher Sandberg is Founder and Chief Creative Officer at The company P.

Christopher Sandberg’s productions have garnished numerous international awards and listed as milestones by WIRED Magazine UK. Christopher Sandberg created Scandinavia’s first participatory national digital TV-channel: TV4. He just premiered at the Royal Dramatic Theatre with a newly-written interactive play Gertrude’s Bachelorette, a prequel to Hamlet.

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Juries
  • Fiscal 2017 - 2018: Innovation - Round 1
  • Fiscal 2016 - 2017: Innovation - Round 2
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Cortney Harding
New York, USA

Cortney is the founder and CEO of the VR/AR agency Friends With Holograms. She works with clients like Verizon, McGarry Bowen, McCann, the Associated Press, and others to create groundbreaking AR and VR content. Cortney also writes for outlets like Billboard and Ad Week and has spoken at SXSW, Future of Storytelling, and Advertising Week, among other events. She is an adjunct professor at New York University. 

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Juries
  • Fiscal 2018 - 2019: Innovation - Round 1
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Denis Talbot
Montréal, Canada

Denis Talbot is well known to techno and video game enthusiasts for being at the helm of the M.Net show. For 17 years, he produced and hosted 2,407 live episodes of this cult Quebec series.

Today, Denis Talbot has a prominent place on the Internet with RadioTalbot.tv, a live show followed by nearly 19,000 fans on Twitch.tv/radiotalbot. On iTunes, in the list of techno podcasts, you’ll find Denis Talbot in the Top 10 most listened to shows. RadioTalbot remains the only French-language podcast in the North American techno top 10. Denis is also a columnist for Explora *Radio-Canada) for the Planète techno show. He also collaborates sporadically with Paul Arcand’s Puisqu’il faut se lever radio show. People in Quebec City can also hear him on CHOI-FM’s return program. Techno spokesperson for the prestigious Montreal Auto Show for the past five years, Denis is the standard-bearer for the Shawicon in Shawinigan. He also owns his own brand of beer: "La Grand Talbot", brewed by Simple Malt, whose first vintage broke sales records. RadioTalbot can also be found on iTunes, Spotify and Google Play.

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Juries
  • Fiscal 2020 - 2021: Commercial Projects Program - Round 1
  • Fiscal 2019 - 2020: Commercial Projects Program - Round 1