Evaluation Juries

A jury of experts evaluates all projects that apply for production support through our Experimental Stream and Aboriginal Program, using a criteria-based evaluation process. Projects are selected for support based on the results of this process, and available funding.

The jury provides an external perspective on innovation, and assesses the experience of the production and creative teams on their capacity to deliver the projects submitted for funding.

Evaluation Process

Successful applications are determined using a selective process in reference to an evaluation grid. The four basic assessment criteria and their respective weightings for funding are:

  • Experience and past achievements of the production/development team
  • Innovation and advancement of the project
  • The business plan, including the viability of the project and the financial stability of the applicant
  • The distribution strategy

The jury does not evaluate applications for development and marketing support.

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Adam Sigel
Los Angeles, USA

Writer, producer and content strategist He is currently serving as a consulting producer on several European TV series and films as part of the Pitch UA program in Ukraine. He was a writer for the virtual reality game, Archangel, for Skydance Media and was a writer for an interactive documentary extension of “Free Lunch Society – Come Come Basic Income” for Golden Girls Productions.

Adam served as a writing consultant and story editor for Steven Spielberg on his video game project for Electronic Arts. He has created an action series for director John Woo called “The Red Book” and was a writer and producer of the award-winning series “Afterworld” for Electric Farm Entertainment and distributed by YouTube and Sony International TV. He has written features and TV for Alcon Entertainment, Sony, Fox and Paramount among others. He has also served as a writer and producer for digital/interactive/game content for Disney, Arte, Sony, NBC/Universal and The National Film Board of Canada (NFBi). He has also developed content and interactive experiences for companies such as Microsoft, Activision, Cisco, Unilever, Suzuki and GE.

He has been a speaker and consultant for organizations such as Nordisk Film and TV, Screen Australia, Torino Film Lab, Creative Europe, Mediamorfosis (SA), SUPSI/Visions du Réel i_doc workshop, Independent Filmmaker Project, Berlinale Talent Campus, Atlantic Film Festival, Power to the Pixel, Canadian Media Fund, Merging+Media, Distrito Cinema of Columbia, Forum Brazil. Adam studied film production at Tisch School of the Arts at NYU and graduated with high honors from Wesleyan University (film and history). He lives in Los Angeles with his wife and daughter.

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Juries
  • Fiscal 2021 - 2022: Innovation & Experimentation - Round 2
  • Fiscal 2020 - 2021: Innovation & Experimentation - Round 2
  • Fiscal 2020 - 2021: Innovation & Experimentation - Round 1
  • Fiscal 2013 - 2014: Innovation & Experimentation - Round 2
  • Fiscal 2013 - 2014: Innovation & Experimentation - Round 1
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Adriana Chartrand
Toronto, Canada

Adriana Chartrand is the Institute Manager at imagineNATIVE. She has two degrees in Film Studies, including an M.A. from the University of Toronto for which she received a SSHRC grant. She also has an Arts Administration & Cultural Management diploma from Humber College. She has previously pre-screened short films for the Toronto International Film Festival and worked on the Canada's Top Ten Film Festival. She attends festivals and film markets globally as part of her role at imagineNATIVE, including the Berlinale/European Film Market, the Clermont-Ferrand Festival in France, the inaugural Indigenous Film Summit in Winnipeg, and numerous multi-media festivals in Toronto. She was born and raised in Winnipeg, MB. and speaks English and French. She is Métis from the Red River region, Treaty 1 territory, and has also Irish, Scottish, Welsh and French ancestry.

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Juries
  • Fiscal 2020 - 2021: Indigenous - Round 1
  • Fiscal 2019 - 2020: Indigenous - Round 1
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Alejandro Ángel
Bogotá, Colombia

Alejandro Ángel is a Colombian Producer and Director of New Media, Cinema and Audiovisual content.

He is currently Executive Producer of Armadillo: New Media & Films, Director of #NarrarElFuturo (#ToNarrateTheFuture): Bogotá CC & New Media Film Festival, from where he coordinates the experimental spaces #NewMediaLab and #HackathonVR360, General Tutor of the Project “360 Filmmakers,” led by CDI and Facebook Colombia, and Advisor of New & Interactive Media of the Ministry of Culture of Colombia.

His most recent projects currently in production and postproduction are the transmedia documentaries “All the Flowers,” “Granada: Story of Forgiveness,” “Hands of Light” and the fiction short film “Chakero.” In previous years he directed the documentaries “To the 10th street,” “Inhabitants of Babel” and “Slow Death: The Uitoto people cornered by mercury.” With this last project, he won the 2018 Simón Bolívar National Journalism Award and the 2019 Digital Journalism National Award in the transmedia category.

He trained as a Journalist (Uninorte, Colombia) and did a master’s degree in Design and Development of Television Content and Formats (Madrid’s Complutense University). He is currently working on a PhD in Communication at the National University of La Plata (Argentina).

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Juries
  • Fiscal 2020 - 2021: Innovation & Experimentation - Round 2
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Alison Norrington
Essex, United Kingdom

Alison Norrington is a storyteller, producer and experience designer. She is founder of storycentral, a London-based entertainment studio that incubates and develops ground-breaking IP with global partners in film, television, Virtual Reality, theme parks, animation, gaming and advertising. She specializes in storytelling and experiences crossing traditional formats, live events, digital and location-based entertainment. Alison explores new frontiers of experiential storytelling and has designed and led labs at the London Film School, Singapore Media Academy/MediaCorp, Swedish Design Institutes and the Royal College of Art. She is an expert program and event organizer, working with many global events and partners including Canada Media Fund, ITVFest, Canada Screen Awards, Festival de Television, The Children’s Media Conference, Banff World Media Festival and Canada Media Producers Association. Alison is Conference Chair for StoryWorld Conference, Exec Producer of the Virtual Reality Thread for The Children’s Media Conference, is a two-time TEDx speaker and has presented at a number of entertainment and media conferences worldwide. She is featured on the BAFTA Guru series and is a member of the International Academy of Television Arts & Sciences, The Writers Guild of Great Britain and Women in Film & TV.

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Juries
  • Fiscal 2019 - 2020: Commercial Projects Program - Round 1
  • Fiscal 2014 - 2015: Innovation & Experimentation - Round 2
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Amber MacArthur
Toronto, Canada

Amber MacArthur is the co-host of App Central on CTV, a television show that features the latest developments in mobile technology and social media. The show airs in Canada, Singapore, Australia and South Korea. She is also the President of Konnekt Digital Engagement, a digital marketing agency based in Halifax and Toronto. After receiving a post-graduate degree in Journalism, majoring in the digital realm, she moved to San Francisco to work for two tech start-ups during the dot-com boom. Upon returning to Canada, Amber worked as a web strategy manager with Microsoft Canada, leading the development and editorial teams to create a female-focused lifestyle portal. She was also the country’s first new media reporter, covering digital news for Toronto’s Citytv. In 2010, Canadian Business named Amber Canada’s top social media expert on how to build a brand.

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Juries
  • Fiscal 2013 - 2014: Innovation & Experimentation - Round 2
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Ana Cecilia Springefeldt
Rio de Janeiro, Brazil

With more than 22 years of professional experience, Ana Cecilia Springefeldt is the Co-founder of CIVETTA ENTERTAINMENT, a company dedicated to the financing and development of audiovisual projects and the acceleration and strategic positioning of content production companies. Throughout her career, she has built a broad and strategic market view, having worked in the public sector as an advisor to the board of directors at ANCINE (Brazilian National Film Agency) and RIOFILME (Public Audiovisual investment company, linked to the Rio de Janeiro City Hall), as well as privately at top audiovisual production companies and at the Film Fund RB Cinema 1. For the past five years, she has been working as a consultant and facilitator of audiovisual events and training programs, focusing on project development and accelerating content companies through innovation.

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Juries
  • Fiscal 2021 - 2022: Digital Linear Series - Round 1
  • Fiscal 2018 - 2019: Web Series - Round 1
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Andrew Burrows-Trotman
Toronto, Canada

After earning a Double Honours degree in English and History at the University of Toronto, Andrew Burrows-Trotman (ABT for short) moved to Los Angeles to attend the American Film Institute’s Screenwriting MFA programme.

After graduation, Andrew was hired by independent producer, Miles Maker, to write a feature screenplay based on the real story of the Valley Manor Retirement Home about a cook (Maurice Jones) and a janitor (Miguel Alvarez) who stayed without pay to care for abandoned elderly residents when their assisted living home was shut down. The feature script entitled, IF WE LEFT was shortlisted for the prestigious San Francisco Film Society’s Hearst Grant.

Upon returning to Canada, ABT was hired by Conquering Lion Productions co-founders Damon D'Oliveira and Clemente Virgo to rewrite a pilot script for Lawrence Hill’s award winning novel THE ILLEGAL which was set up at CBC to be their follow up mini-series to the smash hit Book of Negroes. More work soon followed when Andrew was hired by Insight Productions and Canadian basketball legend Steve Nash’ Cntrl_Media to write the pilot for their grassroots basketball drama HARDWOOD for CBC. Riding this wave of momentum, ABT was hired as a story editor on the inaugural season of the Shaftesbury produced period detective drama

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Juries
  • Fiscal 2021 - 2022: Early-Stage Development - Round 2
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Anita Ondine
London, United Kingdom

Anita Ondine is an internationally renowned transmedia creator, consultant and educator, who has overseen the concepting and development of over a dozen original transmedia properties, including Lance Weiler’s groundbreaking Pandemic 1.0 which was the first fully transmedia story experience to debut at the Sundance Film Festival. Anita also produced the companion short film “Pandemic 41.410806,-75.654259,” which premiered in competition at Sundance and was distributed via a US cable network reaching 28 million homes. Anita runs her own production company, LivOn Productions. Anita has also worked with several major broadcasters in Europe, Asia and the United States to develop their own transmedia programs. She co-founded the popular Transmedia Next workshop series where she is Creative Director and Lead Trainer. Anita is a vocal advocate of the power and potential that transmedia in particular, and digital media more broadly, provides storytellers and has a specific interest in using transmedia in the context of social change. She speaks internationally on themes related to transmedia and the intersection of technology and entertainment, and is a Board Member of Screen Tasmania.

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Juries
  • Fiscal 2015 - 2016: Innovation & Experimentation - Round 1
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Annelise Larson
Saskatoon, Canada

Annelise Larson comes from a background as an independent producer, with training at such prestigious institutions as the Canadian Film Centre (Producers’ Lab) and Banff Centre for the Arts (Electronic and Film Media). Since 1995 she has been working in the field of online marketing and has always been an avid gamer and consumer of digital content. She works extensively with government organizations and production companies in the film, television and interactive industries in North America. Her focus is helping content creators and storytellers use the digital opportunity to define, find, attract and engage their audiences and work toward strategic and sustainable business models. She has sat on the Interactive Fund jury for BC Film + Media (now Creative BC), the Experimental Stream jury for the CMF, has taught across the country on behalf of such organizations as Telefilm Canada, the Canadian Film Centre, Women in Film, and the National Screen Institute, and is a highly sought after speaker for media festivals and conferences. Annelise has developed and implemented marketing strategies and gathered and analyzed online data for digital and screen media products as diverse as social TV apps, transmedia experiences, webisode series, feature films, television series and production companies themselves. Her online course Becoming a Storypreneur has been taught to media storytellers across Canada and in conjunction with Boost Hbg in Sweden to rave reviews. Currently, Annelise is excited to be working on launching a suite of webinars to teach how to think and work like a storypreneur and to bring the filmmaker crowdfunding and VOD platform Seed&Spark to Canada.

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Juries
  • Fiscal 2020 - 2021: Innovation & Experimentation - Round 1
  • Fiscal 2018 - 2019: Innovation & Experimentation - Round 2
  • Fiscal 2015 - 2016: Innovation & Experimentation - Round 2
  • Fiscal 2014 - 2015: Innovation & Experimentation - Round 1
  • Fiscal 2013 - 2014: Innovation & Experimentation - Round 2
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Annika Gustafson
Helsingborg, Sweden

Annika Gustafson is the executive director of BoostHbg, a ground breaking development and funding incubator for innovative media and film in Helsingborg, Sweden. Previously based in Montreal, Annika spent many years developing her creative and business expertise in the international film industry. Returning to Sweden in 2010, she produced the Financing Forum for Kids Content before joining BoostHbg as the Nordic countries' first Transmedia Commissioner.

In Montreal, Annika was a board member of Doc Quebec and in Sweden she’s a board member of DocLounge and Nemo. She’s a well sought after speaker and panelist who also coaches companies on storytelling and audience/consumer reach.

With her passion for strong stories that can develop organically over several platforms, Annika draws on her years of experience as an award winning filmmaker to help clients and talents increase reach, impact, and financing possibilities. She continues to nurture her passion for social change through documentary story telling. Her Sundance supported film Brown Gold will premiere in 2015.

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Juries
  • Fiscal 2014 - 2015: Innovation & Experimentation - Round 1
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Audrey Pacart
Montréal, Canada

After more than 15 years as an executive producer on more than thirty films and television series, Audrey Pacart then went on to manage the content, programming and digital strategy of Tou.tv and Groupe V Média. Currently, within her new company, Very Story, she acts as an immersive content consultant and helps digital producers as well as artistic and cultural agencies to develop VR/AR financing and distribution strategies as well as installation projects. She also coaches and mentors creators while they develop their projects, namely in Columbia and France. Audrey regularly facilitates creative workshops and is currently working on the production of a VR fiction selected during the last Gap Financing Market at the 2018 Venice Festival.

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Juries
  • Fiscal 2018 - 2019: Innovation & Experimentation - Round 2
  • Fiscal 2017 - 2018: Innovation & Experimentation - Round 2
  • Fiscal 2016 - 2017: Web Series - Round 1
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Benjamin Hoguet
Bordeaux, France

Benjamin Hoguet writes and designs new kinds of narratives. His interactive and social projects strive to find a balance between engaging storytelling and audience involvement. His works range from interactive documentaries to digital comics, from virtual reality projects to native stories for social networks. These projects have been published by leading media company in France such as Le Monde and France Télévisions and by large institutions such as the French Ministry of Education, the European Parliament or an agricultural UNESCO chair in Paris.

He also writes about creating new narratives, having published four books on interactive storytelling and virtual reality. As a keynote speaker, during major events and in his weekly newsletter followed by thousands, he shares insights into writing and producing for the digital age and curates the largest collection of interactive works.

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Juries
  • Fiscal 2019 - 2020: Commercial Projects Program - Round 1
  • Fiscal 2018 - 2019: Innovation & Experimentation - Round 1
Juror Photo
Britta Schell
San Francisco, USA

Britta brings nearly a decade of insights, strategy, brands and advertising to the table, as well as a lifetime of being a digital native. Passionate about developing and implementing great strategy and innovative insights to help brands and business achieve, Britta also has a special expertise in the digital and social space.
Britta has worked on digital, brand and innovation insights and strategy as well as creative campaigns and a few launches for a diverse group of brands including Coca-Cola, American Express, MTV, HBO, eos, P&G, Virgin America, Agent Provocateur, Jawbone, and the nonprofit Nanhi Kali. Most recently serving as Director, Digital Strategic Insights at MTV.

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Juries
  • Fiscal 2012 - 2013: Innovation & Experimentation - Round 2
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Bruno Guglielminetti
Montréal, Canada

A new technology and digital media specialist since 1994, Bruno Guglielminetti worked as a director at Radio-Canada from 1987 to 2010, where he directed the Christiane Charette en direct show on Radio-Canada’s Première Chaîne radio station from 2006 to 2010. He wrote for La Presse from 1996 to 2003 and for Le Devoir from 2005 to 2010. He served as Director of Digital Communications and Strategic Information at the public relations firm National in Montréal from 2010 to February 2014, and has served as Digital Communications Director at the Just for Laughs Group since February 2014.

He is the author of the best-seller Les 1 000 meilleurs sites en français de la planète, published by Éditions Logique. In 2003, he received the Communicator of the Year Award from the International Association of Business Communicators (Canada). In 2004, he received the Mérite de la langue française award in the field of new technology from the Office québécois de la langue française (OQLF). In May 2009, he received the Excellence in Science and Technology Reporting Award from the Canadian Advanced Technology Alliance, in Ottawa.

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Juries
  • Fiscal 2014 - 2015: Innovation & Experimentation - Round 1
  • Fiscal 2013 - 2014: Innovation & Experimentation - Round 2
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Caitlin Burns
New York, USA

Caitlin Burns has spent a decade working with narrative intellectual property franchises, independent artists, brands and philanthropic initiatives. Developing content strategies, overseeing multiplatform storyworlds and supervising localization campaigns spanning the globe, she understands what it takes to create a success story. Her independent feature McCarren Park, a film distributed by a geolocated mobile app, premiered at the Tribeca Film Institute’s Interactive Day and screened at the New York Film Festival.

Her past work includes: Pirates of the Caribbean, Disney Fairies, and Tron Legacy for The Walt Disney Company, James Cameron’s Avatar for Fox, Halo for Microsoft, Happiness Factory for The Coca-Cola Company, Teenage Mutant Ninja Turtles for Nickelodeon and Transformers for Hasbro. She has also worked with Sony, Showtime, Pepperidge Farm, Scholastic, Tribeca New Media Fund, FEMSA, Wieden+Kennedy, Odd Division, Tool of North America, Campfire, Reebok, Stratasys and The Disney Channel.

She regularly speaks to educational institutions including: Ithaca College, New York University, The New School, Ontario College of Art & Design, Bloomfield College, SUNY Purchase and Columbia University. She also travels internationally to speak and educate on business models and changing production practices in the entertainment industry.

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Juries
  • Fiscal 2014 - 2015: Innovation & Experimentation - Round 2
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Carl Edwin Michel
Toronto, Canada

Carl-Edwin is a tech and video game enthusiast. He is the founder and CEO of Northern Arena Productions, a TV and interactive production company, and Northern Arena inc one of Canada's biggest esports tournament organizers and the owner of Mirage esports an esports team organisation. Carl-Edwin Michel has also been reporting on the high-tech and gaming industry since 2009 as a freelance journalist, lecturer, radio and TV personality."

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Juries
  • Fiscal 2021 - 2022: Commercial Projects Program - Round 2
  • Fiscal 2021 - 2022: Commercial Projects Program - Round 1
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Carl-Frédéric de Celles
Québec City, Canada

An economist by training, Carl Frédéric De Celles has worked in the digital field for more than 25 years. In addition to his daily life as an executive in iXmédia, Kabane, Septembre Éditeur and Acronyme Conseils, he also chairs the boards of directors of Québec Numérique, the Théâtre du Trident, and sits as a director on the boards of the MT Lab, the BTLF and Éditions Alto. All of these projects bring together people who are passionate about digital technology, culture, education and the entrepreneurial reflex.

Over the past few years, thanks to the work of the Québec Numérique team, and the commitment of numerous public and private partners, he has contributed to the establishment of 42 Québec, the first Canadian subsidiary of the famous Parisian school. Through this project, more than 600 people will benefit from a different learning of digital technologies over the next 5 years, an innovative approach to counter the shortage of manpower and to bring out digital talents.

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Juries
  • Fiscal 2021 - 2022: Innovation & Experimentation - Round 2
  • Fiscal 2012 - 2013: Innovation & Experimentation - Round 2
  • Fiscal 2012 - 2013: Innovation & Experimentation - Round 1
Juror Photo
Carla Beauvais
Montréal, Canada

Carla Beauvais has made diversity and inclusion a major focus in her life. A columnist and social entrepreneur, she’s been tirelessly advocating for better representation and empowerment of Black and marginalized communities for more than 20 years.

A woman of strong convictions, Carla does not hesitate to use her voice for increasing awareness on issues of diversity and inclusion and in speaking out against social injustice. She’s regularly invited to share her opinions on relevant social issues and current events in the media. Her views and articles have been quoted or published in numerous publications including La Presse, Journal Métro (where she was a regular columnist from 2018 to 2020), Le Devoir, The Gazette, and HuffPost. More recently, she was a guest contributor to ICI RDI’s Zone Économie program hosted by Gérald Filion.

With her expertise and in-depth knowledge of diversity and inclusion issues, she’s also worked as a consultant to companies and organizations wishing to implement cultural diversity management programs. In order to better prepare her clients for introducing more inclusive practices, she completed a Diversity and Inclusion Certificate from Cornell University in New York in 2020 and is now in the process of obtaining her Certificate in Leadership and Inclusion from Centennial College in Toronto.

Well-known for her commitment to and involvement with Black History Month, Carla was selected by the U.S. Department of State to participate in the prestigious International Visitor Leadership Program (IVLP) in 2013. In 2015, she was named one of top 100 news personalities of the year by The Montreal Gazette.

Carla has been a member of the Véro & Louis Foundation board of directors since 2020. The organization provides services to adults living with autism spectrum disorder. As a mother and someone with personal experience in dealing with the impact of autism, her goal is to help make a difference for families and youth struggling with the disease.

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Juries
  • Fiscal 2021 - 2022: Early-Stage Development - Round 1
  • Fiscal 2021 - 2022: Pilot Program for Racialized Communities - Round 1
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Carolyn Vezina
Château-Richer, Canada

After completing a bachelor’s degree in Communications and Film at Université Laval, Carolyn produced and directed a range of videos while she travelled, bringing together two of her favourite activities. In 2007, she joined the video game industry as a production manager, first for Sarbakan and later Ubisoft. In that role, she supervised various production teams and contributed to the success of several AAA video games. She currently works as Production Director for 10th Ave Animation, where her team just completed 3D animation of the feature film Felix and the Treasure of Morgäa.

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Juries
  • Fiscal 2020 - 2021: Innovation & Experimentation - Round 2
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Catherine Mathys
Montréal, Canada

Catherine Mathys has worked as a columnist, reporter and host for more than 15 years now. She specializes in covering and analyzing technological transformations. She holds a bachelor in sociology and a master’s degree in communication and particularly appreciates observing how we interact wioth technology and how technology impacts our daily lives. For several years now, she can be heard on ICI Radio-Canada Première and read in several other media outlets. She has been rewarded for her work at the Grands prix du journalisme indépendant du Québec as well as Canadian Online Publishing Awards (COPA). Finally, Catherine works as a university lecturer.

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Juries
  • Fiscal 2018 - 2019: Innovation & Experimentation - Round 1