The CMF routinely employs external experts to aid in decision-making for selective programs through an evaluation-based jury process. To provide an external perspective on the application materials submitted, the juries are comprised of working industry professionals who are experts in their field or genre. You can use the filters below to review who has served as a jury member in the past, and on which juries.
Following an initial review for eligibility conducted by internal staff, jury members are tasked with scoring each project against a set evaluation criteria. Each program has its own evaluation grid, specific to the needs and objectives of that program, but generally they include:
- experience of the production or creative teams and their capacity to deliver;
- an assessment of the creative content and/or innovation in the space;
- narrative positioning statement;
- business materials, including viability of the project and financial stability; and
- a distribution and/or marketing strategy.
The highest scoring projects are compared against the available funding allocation for the program to determine the recipients for that round of funding.
Each jury is populated as appropriate to the program. The CMF strives for a diversity of jurors who are selected based on a number of considerations, including:
- professional specialization and/or experience;
- demographics such as gender, Indigenous and equity- seeking communities, etc.; and