Evaluation Juries

A jury of experts evaluates all projects that apply for production support through our Experimental Stream and Aboriginal Program, using a criteria-based evaluation process. Projects are selected for support based on the results of this process, and available funding.

The jury provides an external perspective on innovation, and assesses the experience of the production and creative teams on their capacity to deliver the projects submitted for funding.

Evaluation Process

Successful applications are determined using a selective process in reference to an evaluation grid. The four basic assessment criteria and their respective weightings for funding are:

  • Experience and past achievements of the production/development team
  • Innovation and advancement of the project
  • The business plan, including the viability of the project and the financial stability of the applicant
  • The distribution strategy

The jury does not evaluate applications for development and marketing support.

Fabienne Fiorucci Thumbnail
Fabienne Fiorucci
Paris, France

Fabienne Fiorucci is the creative director of Dare.Win Paris. She started her career as a copywriter at Young&Rubicam, then TBWA/Paris. In 2014, she joined Dare.Win agency.Armed with several advertising awards from projects for Netflix, NBC Universal, and Spotify, she became a few years later creative director of the agency. Today, at the head of a creative department of some thirty talents, Fabienne cultivates and transmits her passion for ideas. The kind of ideas that are in line with users' needs. Ideas that enrich any experience, rather than cut into their daily lives. Whether they are local or universal, they must have an impact and create conversations that bring people together.

Read more
Juries
  • Fiscal 2021 - 2022: Commercial Projects Program - Round 2
  • Fiscal 2017 - 2018: Commercial Projects Program - Round 1
Gavin McGarry Thumbnail
Gavin McGarry
Los Angeles, USA

Before founding social media agency Jumpwire Media in 2009, Gavin worked for Skype funded webvideo start up Joost and he was the Head of Cross Platform Business Development at global media company Endemol.

Jumpwire Media specializes in building and managing social media communities for pages with fans over 100,000. Jumpwire clients include: Starz, Sony, Yahoo, Katie Couric, BBC, etc

Gavin has been working in media space for over 25 years. He has lived in Japan, Africa, and Europe exploring and understanding the global digital space.

He is invited to speak at media industry conferences around the world including: MIPCOM, International Institute of Communications, Harvard Business Club of New York, etc.

He is an avid cyclist, surfer, skier, and soccer player. He lives in Los Angeles.

Read more
Juries
  • Fiscal 2017 - 2018: Commercial Projects Program - Round 1
  • Fiscal 2016 - 2017: Commercial Projects Program - Round 2
  • Fiscal 2015 - 2016: Innovation & Experimentation - Round 2
  • Fiscal 2010 - 2011: Innovation & Experimentation - Round 2
  • Fiscal 2010 - 2011: Innovation & Experimentation - Round 1
Jason Della Rocca Thumbnail
Jason Della Rocca
Kirkland, Canada

Jason Della Rocca is a game industry entrepreneur, funding advisor, and cluster expert. He specializes in business/partnership development, pitching/funding, and ecosystem/cluster development.

As the co-founder of Executions Labs, he was a hands-on early stage investor to over 20 independent game studios from North America and Europe. Between 2000-09 he served as the executive director of the International Game Developers Association (IGDA), and was honored for his industry building efforts with the inaugural Ambassador Award at the Game Developers Conference. In 2009, Jason was named to Game Developer Magazine’s “Power50,” a list which profiles 50 of the most important contributors to the state of the game industry. As a sought after expert on the game industry, Jason has lectured at conferences and universities worldwide.

Read more
Juries
  • Fiscal 2017 - 2018: Commercial Projects Program - Round 1
Lucie Lalumière Thumbnail
Lucie Lalumière
Toronto, Canada

Lucie Lalumière is the Founder and Principal of Lalumiere Media, a Toronto-based consulting business specializing in digital media, emerging technologies and immersive applications.

Her passion for emerging technologies started over 20 years ago, when she worked on groundbreaking multimedia projects at Bell. Later on, she led innovative and award-winning teams in various strategic roles. Her executive positions include GM French Market at MediaLinx Sympatico, Executive Director New Media at Radio-Canada, VP & GM Interactive at Corus Entertainment – Television, and COO & GM of supersonic MINDS.

Lucie is a staunch advocate for the virtual/augmented reality as well as digital media sectors in Canada. She is also an advisor and mentor to entrepreneurs. Lucie serves on the boards of Interactive Ontario and the Haltech Innovation Centre, and is a former board director of the Bell Fund. She regularly contributes to industry-related events and advisory committees.

Lucie is the winner of the inaugural WIFT-T Digital Trailblazer Crystal Award (2015). She has a B.Sc. in Management Information Systems from Université de Sherbrooke, an MBA from McGill University completed at New York University (Interactive Telecommunications Program), and an Award of Achievement in Digital Analytics from the University of British Columbia and the Digital Analytics Association.

Read more
Juries
  • Fiscal 2017 - 2018: Commercial Projects Program - Round 1
  • Fiscal 2017 - 2018: Innovation & Experimentation - Round 1
  • Fiscal 2012 - 2013: Innovation & Experimentation - Round 2
  • Fiscal 2011 - 2012: Innovation & Experimentation - Round 2
  • Fiscal 2011 - 2012: Innovation & Experimentation - Round 1
  • Fiscal 2010 - 2011: Innovation & Experimentation - Round 2
  • Fiscal 2010 - 2011: Innovation & Experimentation - Round 1
Valérie Hénaire Thumbnail
Valérie Hénaire
Québec City, Canada

Valérie has 25 years of professional experience in the entertainment industry. She is a new media producer and a consultant and worked for De Marque as Executive VP after working for Frima as VP of original content for digital animation series, video games, mobile apps and other formats. Before joining Frima, Valérie was a partner at SAGA, a studio specializing in the creation of transmedia narrative universes. Previous to that, she spent eight years on Ubisoft Québec’s executive board, all while producing popular titles such as Prince of Persia, Assassin’s Creed and Might & Magic: Duel of Champions. Pioneer of the video game industry in Quebec, she oversaw the production of over 30 titles, several of which fall under the ‘edutainment’ category. She also participated in the production of several feature films, short films, animated series, TV ads, and documentaries. Valérie currently sits on the board of directors of 3 E / Festival d’été de Québec and on the ANDI advisory committee. Valérie holds diplomas from Université Laval in Social Advertising and Education Technologies. She was awarded a Corus scholarship for the Banff New Media Institute’s Career Accelerator Program and is one of few people to have been awarded the prestigious recognition of "influential graduate" by Université Laval.

Read more
Juries
  • Fiscal 2020 - 2021: Commercial Projects Program - Round 1
  • Fiscal 2019 - 2020: Commercial Projects Program - Round 1
  • Fiscal 2018 - 2019: Innovation & Experimentation - Round 1
  • Fiscal 2017 - 2018: Commercial Projects Program - Round 1
  • Fiscal 2017 - 2018: Innovation & Experimentation - Round 1