Evaluation Juries

A jury of experts evaluates all projects that apply for production support through our Experimental Stream and Aboriginal Program, using a criteria-based evaluation process. Projects are selected for support based on the results of this process, and available funding.

The jury provides an external perspective on innovation, and assesses the experience of the production and creative teams on their capacity to deliver the projects submitted for funding.

Evaluation Process

Successful applications are determined using a selective process in reference to an evaluation grid. The four basic assessment criteria and their respective weightings for funding are:

  • Experience and past achievements of the production/development team
  • Innovation and advancement of the project
  • The business plan, including the viability of the project and the financial stability of the applicant
  • The distribution strategy

The jury does not evaluate applications for development and marketing support.

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Emilia King
Toronto, Canada

Dr. Emilia King (nee Zboralska) is a creator, educator and researcher with a focus on challenging the status quo in Canada’s media system. She has a unique profile that combines professional creative practice with award winning, rigorous research on media entrepreneurship and policy.

Emilia is the co-founder and CEO of Pink Moon Studio, an end-to-end media company that focuses on bold and distinctive storytelling through both its branded and original content divisions. Pink Moon was recently accepted into the Banff World Media Festival Spark Accelerator program. Currently, Emilia also leads Ryerson University’s entertainment media innovation incubator, the Transmedia Zone, and she is the Co-Director of Engagement at the Creative Innovation Studio.

Emilia’s research investigates the political economy of entrepreneurship in the digital-first sector and provides the first benchmark analysis of gender and race across key creative roles in Canadian web series. Her work has been published in peer-reviewed journals, and she has presented at conferences worldwide.

Emilia is the former president of the Independent Web Creators of Canada, and a current board member of the Independent Production Fund. She is a strong proponent of design thinking as a problem solving and audience engagement strategy and leads design jams that bring together a wide cross-section of stakeholders to address social, cultural, technical, organizational, and policy challenges.

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Juries
  • Fiscal 2021 - 2022: Digital Linear Series - Round 1
  • Fiscal 2018 - 2019: Web Series - Round 1
  • Fiscal 2017 - 2018: Web Series - Round 1
  • Fiscal 2016 - 2017: Web Series - Round 1
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Joël Bassaget
Berlin, Germany

Lives in Berlin and has been writing scripts for television since 1990. Passionate about new formats and independent production, he created the blog "Web Series Mag" on the French newspaper Liberation website to review the web fictions of the whole world. Also a consultant, he observes, analyzes, criticizes, studies and catalogs this particular format, offering his expertise to online platforms and content producers. He regularly gives lectures on webseries. In 2015, he founded the Web Series World Cup and released the first statistic study (“Web Series Anatomy”), in 2016 he published “Le guide des Webséries – la nouvelle vague” and in 2017 was elected first president of the French web creators’ association (WAF).

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Juries
  • Fiscal 2018 - 2019: Web Series - Round 1
  • Fiscal 2017 - 2018: Web Series - Round 1
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Kelly-Lynne Ashton
Toronto, Canada

Trained as an entertainment lawyer, Kelly Lynne Ashton has been working in the  Canadian film, television and digital media industries for over twenty years. She has worked as a business affairs executive in several Toronto television production and distribution companies, including Atlantis Films Limited and the Owl Group of Companies. Kelly Lynne then entered the world of digital media to act as Senior Producer at children’s web studio Big Orbit Inc. While at Big Orbit she also developed, managed and marketed the online youth research company Reactorz.   She has also worked in government relations and media policy as Director of Policy at the Writers Guild of Canada. Kelly Lynne is currently bringing together the different strands of her career in the Canadian media industries - legal, business, marketing and research - and providing consulting services to clients in all areas of the industry including evaluation services for various funds, authoring research reports and acting as Conference Curator at Interactive Ontario’s business of interactive digital media conference iVentures.   Kelly Lynne recently obtained a Certificate in Leadership and Inclusion from Centennial College and implemented it in authoring the “A Diversity and Inclusion Toolkit for the Interactive Digital Media Industry” for Interactive Ontario.

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Juries
  • Fiscal 2018 - 2019: Web Series - Round 1
  • Fiscal 2017 - 2018: Web Series - Round 1
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Véronique Marino
Montreal, Quebec

Co-founder since 2016 of an agency specialized in applied digital vision, LaCogency, Véronique Marino is a specialist in multiplatform digital strategy and development for the field of culture and entertainment. The agency was rewarded in 2018 by Gemini, category Best Digital Component in Public Affairs, Sports. From 1996 to 1999, she was involved in the development and implementation of the InfiniT.com portal on behalf of the Videotron Group, and the first Internet site for the TVA television broadcasting network. From 1999 to 2001, she continued her career as product manager of a software suite based on natural language recognition on the Web within Nomino Technologies. Her managerial skills and her understanding of innovative development led her to Nurun, where she oversaw the development of numerous projects with the entire Quebecor Group. Director of the interactive media program at L'inis since 2004, she developed in 2009 the activity of her consulting service, Espace Infusion, specialized in transmedia. She regularly gives workshops and conferences throughout Canada and France on innovation and the impact of new uses. Since 2013, she has been working at the HEC on the Executive Committee of the Carmelle and Rémi-Marcoux Arts Management Chair and since 2016 in the Heritage Talent Leader Program at Canadian Heritage. Also, Véronique Marino was elected 2012 digital media personality by the FCTNM in Quebec.

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Juries
  • Fiscal 2018 - 2019: Web Series - Round 1
  • Fiscal 2017 - 2018: Web Series - Round 1
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Voyelle Acker
Paris, France

Voyelle Acker is a graduate of the EDHEC – Lille business school and she holds a post-graduate diploma in Audiovisual Communications Law and Administration from the Panthéon-Sorbonne University – Paris 1. She began her career in 1998, at the public broadcasting channel La Cinquième, first as a researcher, then as a host and journalist for the show Les Écrans du Savoir. In 2000, she joined NPTV, a company specializing in interactive television applications. Here, she helped to develop their interactive content division and edited itv-drama.org, a website devoted to interactive fiction. After spending a year as a production assistant for an animation studio in New York, Voyelle Acker joined M6 in 2001, first as Head of Acquisitions and Coproductions, then later as Assistant Director for Children’s Programming. In 2006, she started at France Telévisions as Deputy Head of Acquisitions and Coproduction for Youth Programs for France 3. In 2008, Voyelle Acker became the New Formats and New Media Manager for Youth Programs, a cross-channel position.

With Boris Razon, she helped to create the New Writing and Transmedia Department in August 2011, which would be responsible for web writing and new media, as well as transmedia developments for all France Télévisions branches. She acted as Deputy Head from 2011 to 2015, before becoming the Department Head in December 2015. Leading a team of roughly 15, she has selected and financed nearly 200 projects, ensuring their development and production. She left France Télévisions in 2016 to focus on international training and coproduction projects related to interactive media and new writing.

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Juries
  • Fiscal 2017 - 2018: Web Series - Round 1
  • Fiscal 2016 - 2017: Innovation & Experimentation - Round 2