Evaluation Juries

A jury of experts evaluates all projects that apply for production support through our Experimental Stream and Aboriginal Program, using a criteria-based evaluation process. Projects are selected for support based on the results of this process, and available funding.

The jury provides an external perspective on innovation, and assesses the experience of the production and creative teams on their capacity to deliver the projects submitted for funding.

Evaluation Process

Successful applications are determined using a selective process in reference to an evaluation grid. The four basic assessment criteria and their respective weightings for funding are:

  • Experience and past achievements of the production/development team
  • Innovation and advancement of the project
  • The business plan, including the viability of the project and the financial stability of the applicant
  • The distribution strategy

The jury does not evaluate applications for development and marketing support.

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Ana Cecilia Springefeldt
Rio de Janeiro, Brazil

With more than 22 years of professional experience, Ana Cecilia Springefeldt is the Co-founder of CIVETTA ENTERTAINMENT, a company dedicated to the financing and development of audiovisual projects and the acceleration and strategic positioning of content production companies. Throughout her career, she has built a broad and strategic market view, having worked in the public sector as an advisor to the board of directors at ANCINE (Brazilian National Film Agency) and RIOFILME (Public Audiovisual investment company, linked to the Rio de Janeiro City Hall), as well as privately at top audiovisual production companies and at the Film Fund RB Cinema 1. For the past five years, she has been working as a consultant and facilitator of audiovisual events and training programs, focusing on project development and accelerating content companies through innovation.

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Juries
  • Fiscal 2021 - 2022: Digital Linear Series - Round 1
  • Fiscal 2018 - 2019: Web Series - Round 1
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Emilia King
Toronto, Canada

Dr. Emilia King (nee Zboralska) is a creator, educator and researcher with a focus on challenging the status quo in Canada’s media system. She has a unique profile that combines professional creative practice with award winning, rigorous research on media entrepreneurship and policy.

Emilia is the co-founder and CEO of Pink Moon Studio, an end-to-end media company that focuses on bold and distinctive storytelling through both its branded and original content divisions. Pink Moon was recently accepted into the Banff World Media Festival Spark Accelerator program. Currently, Emilia also leads Ryerson University’s entertainment media innovation incubator, the Transmedia Zone, and she is the Co-Director of Engagement at the Creative Innovation Studio.

Emilia’s research investigates the political economy of entrepreneurship in the digital-first sector and provides the first benchmark analysis of gender and race across key creative roles in Canadian web series. Her work has been published in peer-reviewed journals, and she has presented at conferences worldwide.

Emilia is the former president of the Independent Web Creators of Canada, and a current board member of the Independent Production Fund. She is a strong proponent of design thinking as a problem solving and audience engagement strategy and leads design jams that bring together a wide cross-section of stakeholders to address social, cultural, technical, organizational, and policy challenges.

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Juries
  • Fiscal 2021 - 2022: Digital Linear Series - Round 1
  • Fiscal 2018 - 2019: Web Series - Round 1
  • Fiscal 2017 - 2018: Web Series - Round 1
  • Fiscal 2016 - 2017: Web Series - Round 1
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Evangéline Kabuya
Montréal, Canada

Eva completed her bachelor in communication studies, specializing in film at Concordia University in 2016. She is currently pursuing a master’s degree in cinema at the Tisch School of the Arts at New York University (NYU). Her first web series AMOURS D’OCCASION was selected at 2020 Canneseries edition in the Short Series competition, available on Tou.tv. It has won multiple prizes across the world including the Best Foreign Language Web Series at the NYC Web Fest 2020 and the Best Drama at the London Short Series Festival.

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Juries
  • Fiscal 2021 - 2022: Digital Linear Series - Round 1
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Jordan Molaro
Winnipeg, Canada

Jordan Molaro is a proud Anishnaabe writer, editor, and director driven by a passion for the art of filmmaking. Born and raised in the north end of Winnipeg, Manitoba, Jordan was introduced to filmmaking at the age of thirteen when he was casted for a lead acting role in the film, “the Fragile”. After receiving a scholarship to the, Manitoba Theatre of Young People, Jordan, was inspired to continue pursuing creative writing. The Seven Sacred teachings, combined with a profound filmmaking passion instilled in Jordan a strong work ethic and a clear vision for his future. Upon graduation of Sisler High School, Jordan enrolled in the Film Studies program at the University of Manitoba. His work has been praised for its distinct style, cultural significance, and ability to resonate his characters with audiences. After the success of Jordan’s award winning short film “The Sacred Seven”, which screened at numerous film festivals around the world, Jordan’s career embarked on a more philanthropic route as he was hired as the national audio & video editor for the, Truth and Reconciliation Commission, in 2012, around the same time Jordan began the process of co-founding and launching the Nu Media Education program which immersed 8 indigenous students residing on reserve into the world of film. In 2014, Jordan renewed the, Nu Media Program, for its second year, which had tripled in capacity to twenty-four on-reserve students to partake in the program based in Winnipeg, Manitoba. At the end of the same year Jordan launched, Nu Media on Tour, a weeklong training program that travelled to ten First Nation communities across Canada. In 2015, Jordan continued to produce numerous independent, corporate, commercial, and educational films throughout the year whilst producing an Indigenous We Day entitled, “Ignite Your Spirit”, which took place at the, Canadian Museum of Human Rights, in the fall of 2015. In the same year, Nu Media Inc became a sponsor of the 2015 Manito Ahbee Festival and Jordan directed his first four national commercials that aired on CTV, APTN, and the GAME SHOW NETWORK. Currently, Jordan is in development for, The Sacred Seven, a New Media dramatic series based on his award winning short film of the same title. With over 100 films completed since 2010 across different platforms, broadcasters, genres, and storytelling methods, Jordan and his Nu-Media family have the experience to deliver.

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Juries
  • Fiscal 2021 - 2022: Digital Linear Series - Round 1
  • Fiscal 2021 - 2022: Indigenous - Round 1
  • Fiscal 2019 - 2020: Indigenous - Round 1
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Judith Davis
New York, USA

A published freelance writer and web content manager with a 20-year career. I have been a content freelancer for Disney, Time Warner, Viacom, News Corporation and various other media sites. I have also been hired by a few independent production companies to rewrite and polish scripts, have worked as press for high profile film festivals such as Toronto International Film Festival, Tribeca Film Festival, Cannes Film Festival, NY Film Festival, among others. Also, I was on the 2019 web series jury for the American Black Film Festival, the 2010 AAWIC Film Festival, Ocktober Film Festival, and on the 2020 Jury for NYC Webfest.

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Juries
  • Fiscal 2021 - 2022: Digital Linear Series - Round 1
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Louiselle Roy
Eastman, Canada

Louiselle Roy is a consultant and specialist in multiplatform digital strategy / development for the fields of culture, entertainment and education. She has worked for over twenty-five years in the television and digital media industries. Louiselle began her career in digital media in 1997 at BCE Media and collaborated on innovative projects such as the Red Wich web series and the Insectia game. She continued her professional career and acts as director of business development and producer for various firms, thus contributing to the financing and production of numerous digital projects, in particular, Misogynie2.0, Défi Santé, La guerre des tuques 3D, Apocalypse 14- 18, The Children of TV and Sex Around the World I and II. Several of these projects have been selected or received various awards (Gemini, Webby Award, Rocky Awards, NHK Japan and Boomerang). In 2006, at Télé-Québec, as head of the new media department and supervised the overhaul of the channel portal and the production of digital projects. Previously, she was director of the education sector, at MediaSmart, and developed awareness and education tools on Internet-related issues. At the start of her career, at TFO, she produced more than 500 edutainment programs for the youth sector. From 2010-2016 Louiselle sat on the board of directors of the Regroupement des producteurs d´expérations Numeriques (Xn Quebec) and of Women in Cinema, Television and Digital Media (FCTMN).

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Juries
  • Fiscal 2021 - 2022: Digital Linear Series - Round 1