Evaluation Juries

The CMF routinely employs external experts to aid in decision-making for selective programs through an evaluation-based jury process. To provide an external perspective on the application materials submitted, the juries are comprised of working industry professionals who are experts in their field or genre. You can use the filters below to review who has served as a jury member in the past, and on which juries.

Evaluation Process

Following an initial review for eligibility conducted by internal staff, jury members are tasked with scoring each project against a set evaluation criteria. Each program has its own evaluation grid, specific to the needs and objectives of that program, but generally they include:

experience of the production or creative teams and their capacity to deliver;
an assessment of the creative content and/or innovation in the space;
narrative positioning statement;
business materials, including viability of the project and financial stability; and
a distribution and/or marketing strategy.

The highest scoring projects are compared against the available funding allocation for the program to determine the recipients for that round of funding.

If you wish to be considered to serve on a jury, please contact [email protected]. Prospective jurors are strongly encouraged to create a PERSONA-ID profile. The CMF uses self-identification information from PERSONA-ID to help select a diverse group that is reflective of the community served by the program. By providing your self-identification information to the CMF, you are deemed to consent to its use for such purposes, subject to the terms of the CMF’s Privacy Policy.

Karen Poulin

Québec, Canada

Graduated with a bachelor's degree in Graphic Communication from Laval University in 2003, Karen works in the field of video games, where the creation of experience is strongly combined with the emotion of the player. For her, the experience isn't just about what's on the screen: the user is the creative initiator. In almost 15 years, Karen has worn many hats. Going from game designer to project manager, she has evolved as much in more technical mandates as in mentoring. She now applies her knowledge to the development of software products, where artificial intelligence and data management allow companies to offer highly personalized experiences to their customers.

Juries

Fiscal 2024 - 2025: Innovation & Experimentation - Round 2
Fiscal 2022 - 2023: Innovation & Experimentation - Round 2
Fiscal 2021 - 2022: Innovation & Experimentation - Round 2

Sonia Onozawa

Buenos Aires, Argentina

After a decade of experience in communications on traditional media and entertainment companies, Sonia Onozawa found in the new media the potential of a different approach to the audience. She creates and implements innovative strategies to transform the storytelling of companies into digital media formats.

As a creator, she directed Kakuy, a short film co-produced with France of an indigenous legend from the north of Argentina. The film was selected at Cinélatino in France and other Latin-American festivals.

She is also the global executive producer of the presential Mediamorfosis events which focus in Latin America XR and new narratives and generates instances for screening, business and training, linked to the evolution of new media content in Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Uruguay.

Juries

Fiscal 2021 - 2022: Innovation & Experimentation - Round 2