Evaluation Juries

A jury of experts evaluates all projects that apply for production support through our Experimental Stream and Aboriginal Program, using a criteria-based evaluation process. Projects are selected for support based on the results of this process, and available funding.

The jury provides an external perspective on innovation, and assesses the experience of the production and creative teams on their capacity to deliver the projects submitted for funding.

Evaluation Process

Successful applications are determined using a selective process in reference to an evaluation grid. The four basic assessment criteria and their respective weightings for funding are:

  • Experience and past achievements of the production/development team
  • Innovation and advancement of the project
  • The business plan, including the viability of the project and the financial stability of the applicant
  • The distribution strategy

The jury does not evaluate applications for development and marketing support.

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Adam Sigel
Los Angeles, USA

Writer, producer and content strategist He is currently serving as a consulting producer on several European TV series and films as part of the Pitch UA program in Ukraine. He was a writer for the virtual reality game, Archangel, for Skydance Media and was a writer for an interactive documentary extension of “Free Lunch Society – Come Come Basic Income” for Golden Girls Productions.

Adam served as a writing consultant and story editor for Steven Spielberg on his video game project for Electronic Arts. He has created an action series for director John Woo called “The Red Book” and was a writer and producer of the award-winning series “Afterworld” for Electric Farm Entertainment and distributed by YouTube and Sony International TV. He has written features and TV for Alcon Entertainment, Sony, Fox and Paramount among others. He has also served as a writer and producer for digital/interactive/game content for Disney, Arte, Sony, NBC/Universal and The National Film Board of Canada (NFBi). He has also developed content and interactive experiences for companies such as Microsoft, Activision, Cisco, Unilever, Suzuki and GE.

He has been a speaker and consultant for organizations such as Nordisk Film and TV, Screen Australia, Torino Film Lab, Creative Europe, Mediamorfosis (SA), SUPSI/Visions du Réel i_doc workshop, Independent Filmmaker Project, Berlinale Talent Campus, Atlantic Film Festival, Power to the Pixel, Canadian Media Fund, Merging+Media, Distrito Cinema of Columbia, Forum Brazil. Adam studied film production at Tisch School of the Arts at NYU and graduated with high honors from Wesleyan University (film and history). He lives in Los Angeles with his wife and daughter.

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Juries
  • Fiscal 2021 - 2022: Innovation & Experimentation - Round 2
  • Fiscal 2020 - 2021: Innovation & Experimentation - Round 1
  • Fiscal 2013 - 2014: Innovation & Experimentation - Round 2
  • Fiscal 2013 - 2014: Innovation & Experimentation - Round 1
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Carl-Frédéric de Celles
Québec City, Canada

An economist by training, Carl Frédéric De Celles has worked in the digital field for more than 25 years. In addition to his daily life as an executive in iXmédia, Kabane, Septembre Éditeur and Acronyme Conseils, he also chairs the boards of directors of Québec Numérique, the Théâtre du Trident, and sits as a director on the boards of the MT Lab, the BTLF and Éditions Alto. All of these projects bring together people who are passionate about digital technology, culture, education and the entrepreneurial reflex.

Over the past few years, thanks to the work of the Québec Numérique team, and the commitment of numerous public and private partners, he has contributed to the establishment of 42 Québec, the first Canadian subsidiary of the famous Parisian school. Through this project, more than 600 people will benefit from a different learning of digital technologies over the next 5 years, an innovative approach to counter the shortage of manpower and to bring out digital talents.

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Juries
  • Fiscal 2021 - 2022: Innovation & Experimentation - Round 2
  • Fiscal 2012 - 2013: Innovation & Experimentation - Round 2
  • Fiscal 2012 - 2013: Innovation & Experimentation - Round 1
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Karen Poulin
Québec, Canada

Graduated with a bachelor's degree in Graphic Communication from Laval University in 2003, Karen works in the field of video games, where the creation of experience is strongly combined with the emotion of the player. For her, the experience isn't just about what's on the screen: the user is the creative initiator. In almost 15 years, Karen has worn many hats. Going from game designer to project manager, she has evolved as much in more technical mandates as in mentoring. She now applies her knowledge to the development of software products, where artificial intelligence and data management allow companies to offer highly personalized experiences to their customers.

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Juries
  • Fiscal 2021 - 2022: Innovation & Experimentation - Round 2
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Rochelle Grayson
Vancouver, Canada

Rochelle Grayson, Executive-in-Residence (EiR) with New Ventures BC, is a serial entrepreneur and digital media executive with over 20 years of experience in business, technology, entertainment, and education. She has led and launched several start-ups and innovative digital media initiatives, working with a combination of both small and large companies, as well as highly analytical and creative individuals. Rochelle is equally comfortable discussing digital media business models, digital marketing trends and strategies, online community building, and internet and mobile technologies.

Rochelle has spoken at the Consumer Electronics Show (CES) in Las Vegas, G-Star in Seoul, Korea, GDC San Francisco, Whistler Film Festival, and Digital Hollywood in Los Angeles and San Jose. She has also been nominated as one of Canada's Top 100 Most Powerful Women by the Women’s Executive Network, been named “The New Executive Cool Hunter” by Canadian Business Magazine, been awarded one of Vancouver’s Top Forty Under 40 by Business in Vancouver, and listed as one of Vancouver's Top 10 Technology Women.

Rochelle holds an MBA in Finance and Business Policy from the University of Chicago, and Six Sigma (Black Belt) Master Certifications in Product Development Management and Business Facilitation. Her career has taken her from New York to Silicon Valley and now to Vancouver, Canada.

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Juries
  • Fiscal 2021 - 2022: Innovation & Experimentation - Round 2
  • Fiscal 2021 - 2022: Commercial Projects Program - Round 1
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Sébastien Provencher
Montréal, Canada

Sebastien Provencher is currently SVP Product at Joist (an EverCommerce company). With 20+ years of experience in the tech industry, Sebastien is a well-rounded product-focused senior executive. He has extensive experience in SaaS, Marketplaces and Artificial Intelligence. Over the last 14 years, he's been in roles that report directly to CEOs & a key member of senior leadership teams. Sébastien’s recent roles include a GM position at Bus.com, a Director role at Element AI, where he joined as employee #3 and Vice-President stints at HomeAdvisor and Acquisio. He co-founded two startups, including VC-funded Needium, where he worked as Vice President, Product Management and Business Development. From 1999 to 2007, he played an instrumental role in formulating the Canadian Yellow Pages’ online strategy. Since 2011, he's been paying it forward in the Canadian startup community by advising & mentoring emerging entrepreneurs. In that context, Sebastien was named an All-Star Mentor by Techstars in 2019.

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Juries
  • Fiscal 2021 - 2022: Innovation & Experimentation - Round 2
  • Fiscal 2016 - 2017: Commercial Projects Program - Round 2
  • Fiscal 2015 - 2016: Innovation & Experimentation - Round 2
  • Fiscal 2015 - 2016: Innovation & Experimentation - Round 1
  • Fiscal 2014 - 2015: Innovation & Experimentation - Round 1
  • Fiscal 2013 - 2014: Innovation & Experimentation - Round 2
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Sonia Onozawa
Buenos Aires, Argentina

After a decade of experience in communications on traditional media and entertainment companies, Sonia Onozawa found in the new media the potential of a different approach to the audience. She creates and implements innovative strategies to transform the storytelling of companies into digital media formats.

As a creator, she directed Kakuy, a short film co-produced with France of an indigenous legend from the north of Argentina. The film was selected at Cinélatino in France and other Latin-American festivals.

She is also the global executive producer of the presential Mediamorfosis events which focus in Latin America XR and new narratives and generates instances for screening, business and training, linked to the evolution of new media content in Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Uruguay.

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Juries
  • Fiscal 2021 - 2022: Innovation & Experimentation - Round 2
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Veronika Kvon
Toronto, Canada

Born and raised in Kazakhstan, Veronika immigrated to Canada as an international student. She has over 10 years of experience working with programs and organizations that foster economic and social prosperity through entrepreneurship locally and globally.

Currently, Veronika is a Program Director at Highline Beta, where she is responsible for leading the design and execution of corporate accelerator programs to help Fortune 1000 companies co-innovate with early-stage startups. Previously, Veronika was a Program Manager for Next AI, a world class program for artificial intelligence-based ventures and technology commercialization. Veronika was involved in designing, building and growing a number of charitable programs and initiatives for youth, immigrants and women entrepreneurs at Business In The Streets, Ignite Capital and Connect Legal. She is a recipient of the Vital People Award from the Toronto Foundation which recognized her leadership and contribution to the community.

Veronika is a former professional acrobatic gymnast. She enjoys dancing, playing guitar and singing.

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Juries
  • Fiscal 2021 - 2022: Innovation & Experimentation - Round 2
  • Fiscal 2021 - 2022: Commercial Projects Program - Round 1