Evaluation Juries

The CMF routinely employs external experts to aid in decision-making for selective programs through an evaluation-based jury process. To provide an external perspective on the application materials submitted, the juries are comprised of working industry professionals who are experts in their field or genre. You can use the filters below to review who has served as a jury member in the past, and on which juries.

Evaluation Process

Following an initial review for eligibility conducted by internal staff, jury members are tasked with scoring each project against a set evaluation criteria. Each program has its own evaluation grid, specific to the needs and objectives of that program, but generally they include:

  • experience of the production or creative teams and their capacity to deliver;
  • an assessment of the creative content and/or innovation in the space;
  • narrative positioning statement;
  • business materials, including viability of the project and financial stability; and
  • a distribution and/or marketing strategy.

The highest scoring projects are compared against the available funding allocation for the program to determine the recipients for that round of funding.

If you wish to be considered to serve on a jury, please contact [email protected]. Prospective jurors are strongly encouraged to create a PERSONA-ID profile. The CMF uses self-identification information from PERSONA-ID to help select a diverse group that is reflective of the community served by the program. By providing your self-identification information to the CMF, you are deemed to consent to its use for such purposes, subject to the terms of the CMF’s Privacy Policy.

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Catalina Briceño
Montréal, Canada

A change practitioner known for her analytical skills, and a seasoned executive Catalina Briceno has been working on the digital transition of cultural and media organizations since 1998. Her expertise is based on a solid experience as an executive producer in television and web production, followed by a dozen years in management positions within government-related organizations. Since 2010, she has dedicated herself to strategic intelligence and foresight analysis, particularly in the interactive entertainment and audiovisual sectors. In this capacity, she established and directed the Industry and Market trends department at the Canada Media Fund and, since 2018, she is an active author, consultant and professor at the École des médias/UQAM in Montreal, where she teaches, among other things, the economics and governance of audiovisual media and video game industries. Catalina holds an Executive MBA from ESG-Paris Dauphine, and is co-author of the book "Parents dans un monde d'écrans" published by Éditions de l'Homme (2019).

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Juries
  • Fiscal 2022 - 2023: Commercial Projects Program - Round 1
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Damien Foui
Paris, France

Passionate about entertainment, Damien Foui is Creative Director at Biborg Paris. He began his career as an art director at Marcel Agency (Publicis Groupe) and then at TBWA/Paris. In 2014, he joined Dare.Win, where he specialized in entertainment. After winning a number of advertising awards from projects for Netflix, NBC Universal and Spotify, he took over as creative director of the agency a few years later. In 2020, he joined Biborg, a company specializing in the gaming industry. Today, as the head of a creative department comprising some 15 professionals, Damien fosters and imparts his passion for ideas—ideas that touch the audience, provoke emotions and linger with us for a long time.

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Juries
  • Fiscal 2022 - 2023: Commercial Projects Program - Round 1
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François Dominic Laramée
Montréal, Canada

François Dominic Laramée has more than 20 years of experience in the fields of video game and television development, as a producer, artificial intelligence specialist and actor. He has published four books about the industry and game design, some of which were translated into Korean, Polish and Russian. Holding a doctorate in history, since 2017 he has been teaching digital arts and humanities at the university level.

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Juries
  • Fiscal 2023 - 2024: Commercial Projects Program - Round 2
  • Fiscal 2023 - 2024: Innovation & Experimentation - Round 1
  • Fiscal 2022 - 2023: Commercial Projects Program - Round 2
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Jennifer Lufau
Paris, France

Jennifer Lufau is actively engaged with inclusivity topics in the video game world. With her Afrogameuses association, she works for better professional integration and visibility of within the sector. Also a content creation expert, she is a Social Media Manager at Ubisoft and has strong experience in managing international communities.

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Juries
  • Fiscal 2022 - 2023: Commercial Projects Program - Round 2
Juror Photo
Robert Rames
Victoria, Canada
Juries
  • Fiscal 2022 - 2023: Commercial Projects Program - Round 2
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Veronika Kvon
Toronto, Canada

Veronika is a Program Director at Highline Beta where she works with leading innovative corporations to deliver impactful and growth-oriented programs for early stage startups. Her experience ranges from holding leadership positions in local non-for-profit organizations to managing global cutting-edge programs that foster economic and social prosperity through entrepreneurship. Previously, she was a Program Manager for Next AI, a world class program for artificial intelligence based ventures and technology commercialization. Veronika used to operate Business in the Streets, a charity dedicated to support entrepreneurial youth, where she is currently volunteering as a Loan Review Committee member. Veronika was recognized by the Toronto Foundation with the Vital People Award for her contribution to the not-for-profit sector. She graduated from the George Brown College’s Business Administration Program with a Dean's Medal, and holds a Project Management Professional (PMP) certification.

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Juries
  • Fiscal 2023 - 2024: Innovation & Experimentation - Round 1
  • Fiscal 2022 - 2023: Commercial Projects Program - Round 1
  • Fiscal 2021 - 2022: Innovation & Experimentation - Round 2
  • Fiscal 2021 - 2022: Commercial Projects Program - Round 1