Evaluation Juries

The CMF routinely employs external experts to aid in decision-making for selective programs through an evaluation-based jury process. To provide an external perspective on the application materials submitted, the juries are comprised of working industry professionals who are experts in their field or genre. You can use the filters below to review who has served as a jury member in the past, and on which juries.

Evaluation Process

Following an initial review for eligibility conducted by internal staff, jury members are tasked with scoring each project against a set evaluation criteria. Each program has its own evaluation grid, specific to the needs and objectives of that program, but generally they include:

  • experience of the production or creative teams and their capacity to deliver;
  • an assessment of the creative content and/or innovation in the space;
  • narrative positioning statement;
  • business materials, including viability of the project and financial stability; and
  • a distribution and/or marketing strategy.

The highest scoring projects are compared against the available funding allocation for the program to determine the recipients for that round of funding.

If you wish to be considered to serve on a jury, please contact [email protected]. Prospective jurors are strongly encouraged to create a PERSONA-ID profile. The CMF uses self-identification information from PERSONA-ID to help select a diverse group that is reflective of the community served by the program. By providing your self-identification information to the CMF, you are deemed to consent to its use for such purposes, subject to the terms of the CMF’s Privacy Policy.

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Claudia Rodriguez Valencia
Bogota, Colombia

Bachelor of Science in Communication with emphasis on Educational Communication, with professional studies in television, film, script and editing in Colombia and Italy.

Her specialization is the design and development of audiovisual projects, as well as the acquisition and sale of audiovisual content internationally. She has worked in the selection of projects and as jury of markets, festivals and national funds worldwide. Claudia has about 10 years of experience in international relations and content distribution, mainly in documentary and animation. She also advises projects in the area of distribution, financing, co-production and internationalization, conducts workshops worldwide in these areas, in addition to coordinating the AFROLATAM Documentary Laboratories (Miradas Doc, Tenerife, Spain); and the Valencia Platform (DOCsValencia, Spain) and she was part of the team of international tutors of the INCAA Documentary Incubator (Argentina).

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Juries
  • Fiscal 2022 - 2023: Digital Linear Series
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Evangéline Kabuya
Montréal, Canada

Eva completed her bachelor in communication studies, specializing in film at Concordia University in 2016. She is currently pursuing a master’s degree in cinema at the Tisch School of the Arts at New York University (NYU). Her first web series AMOURS D’OCCASION was selected at 2020 Canneseries edition in the Short Series competition, available on Tou.tv. It has won multiple prizes across the world including the Best Foreign Language Web Series at the NYC Web Fest 2020 and the Best Drama at the London Short Series Festival.

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Juries
  • Fiscal 2023 - 2024: Early-Stage Development (French)
  • Fiscal 2022 - 2023: Digital Linear Series
  • Fiscal 2021 - 2022: Digital Linear Series - Round 1
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Judith Davis
New York, USA

A published freelance writer and web content manager with a 20-year career. I have been a content freelancer for Disney, Time Warner, Viacom, News Corporation and various other media sites. I have also been hired by a few independent production companies to rewrite and polish scripts, have worked as press for high profile film festivals such as Toronto International Film Festival, Tribeca Film Festival, Cannes Film Festival, NY Film Festival, among others. Also, I was on the 2019 web series jury for the American Black Film Festival, the 2010 AAWIC Film Festival, Ocktober Film Festival, and on the 2020 Jury for NYC Webfest.

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Juries
  • Fiscal 2022 - 2023: Digital Linear Series
  • Fiscal 2021 - 2022: Digital Linear Series - Round 1
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Louiselle Roy
Eastman, Canada

Louiselle Roy is a consultant and specialist in multiplatform digital strategy / development for the fields of culture, entertainment and education. She has worked for over twenty-five years in the television and digital media industries. Louiselle began her career in digital media in 1997 at BCE Media and collaborated on innovative projects such as the Red Wich web series and the Insectia game. She continued her professional career and acts as director of business development and producer for various firms, thus contributing to the financing and production of numerous digital projects, in particular, Misogynie2.0, Défi Santé, La guerre des tuques 3D, Apocalypse 14- 18, The Children of TV and Sex Around the World I and II. Several of these projects have been selected or received various awards (Gemini, Webby Award, Rocky Awards, NHK Japan and Boomerang). In 2006, at Télé-Québec, as head of the new media department and supervised the overhaul of the channel portal and the production of digital projects. Previously, she was director of the education sector, at MediaSmart, and developed awareness and education tools on Internet-related issues. At the start of her career, at TFO, she produced more than 500 edutainment programs for the youth sector. From 2010-2016 Louiselle sat on the board of directors of the Regroupement des producteurs d´expérations Numeriques (Xn Quebec) and of Women in Cinema, Television and Digital Media (FCTMN).

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Juries
  • Fiscal 2023 - 2024: Digital Linear Series
  • Fiscal 2022 - 2023: Digital Linear Series
  • Fiscal 2021 - 2022: Digital Linear Series - Round 1
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Mara Gourd-Mercado
Montréal, Canada

Argentinian-Canadian Mara Gourd-Mercado is a cultural manager specializing in film, television, and digital media. For over a decade she put her expertise and energy to work as a publicist, promoting Quebec films around the world. In 2011, she moved into the advertising sector as communications manager at one of Canada’s leading agencies. She returned to the cultural sector in 2014, joining the RIDM team as communications director and then executive director from 2015 to 2020. Mara is currently executive director of the Academy of Canadian Cinema & Television’s Quebec Division.

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Juries
  • Fiscal 2023 - 2024: Digital Linear Series
  • Fiscal 2022 - 2023: Digital Linear Series
  • Fiscal 2022 - 2023: Pilot Program for Racialized Communities (English)
  • Fiscal 2021 - 2022: Early-Stage Development - Round 1
  • Fiscal 2021 - 2022: Pilot Program for Racialized Communities (French) - Round 1