Evaluation Juries

The CMF routinely employs external experts to aid in decision-making for selective programs through an evaluation-based jury process. To provide an external perspective on the application materials submitted, the juries are comprised of working industry professionals who are experts in their field or genre. You can use the filters below to review who has served as a jury member in the past, and on which juries.

Evaluation Process

Following an initial review for eligibility conducted by internal staff, jury members are tasked with scoring each project against a set evaluation criteria. Each program has its own evaluation grid, specific to the needs and objectives of that program, but generally they include:

  • experience of the production or creative teams and their capacity to deliver;
  • an assessment of the creative content and/or innovation in the space;
  • narrative positioning statement;
  • business materials, including viability of the project and financial stability; and
  • a distribution and/or marketing strategy.

The highest scoring projects are compared against the available funding allocation for the program to determine the recipients for that round of funding.

If you wish to be considered to serve on a jury, please contact [email protected]. Prospective jurors are strongly encouraged to create a PERSONA-ID profile. The CMF uses self-identification information from PERSONA-ID to help select a diverse group that is reflective of the community served by the program. By providing your self-identification information to the CMF, you are deemed to consent to its use for such purposes, subject to the terms of the CMF’s Privacy Policy.

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Karen Poulin
Québec, Canada

Graduated with a bachelor's degree in Graphic Communication from Laval University in 2003, Karen works in the field of video games, where the creation of experience is strongly combined with the emotion of the player. For her, the experience isn't just about what's on the screen: the user is the creative initiator. In almost 15 years, Karen has worn many hats. Going from game designer to project manager, she has evolved as much in more technical mandates as in mentoring. She now applies her knowledge to the development of software products, where artificial intelligence and data management allow companies to offer highly personalized experiences to their customers.

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  • Fiscal 2022 - 2023: Innovation & Experimentation - Round 2
  • Fiscal 2021 - 2022: Innovation & Experimentation - Round 2
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Mia Consalvo
Montréal, Canada

Mia Consalvo is Professor and Canada Research Chair in Game Studies and Design at Concordia University in Montreal. She is the co-author of Real Games: What's Legitimate and What's Not in Contemporary Videogames (2019) and Players and their Pets: Gaming Communities from Beta to Sunset (2015). She is also co-editor of Sports Videogames (2013) and the Handbook of Internet Studies (2011), and is the author of Cheating: Gaining Advantage in Videogames (2007) as well as Atari to Zelda: Japan's Videogames in Global Context (2016).

Mia runs the mLab, a space dedicated to developing innovative methods for studying games and game players. She's a member of the Centre for Technoculture, Art & Games (TAG), she has presented her work at industry as well as academic conferences including regular presentations at the Game Developers Conference. She is the Past President of the Digital Games Research Association, and has held positions at MIT, Ohio University, Chubu University in Japan and the University of Wisconsin-Milwaukee.

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  • Fiscal 2022 - 2023: Innovation & Experimentation - Round 2
  • Fiscal 2021 - 2022: Innovation & Experimentation - Round 1
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Rochelle Grayson
Vancouver, Canada

Rochelle Grayson, Executive-in-Residence (EiR) with New Ventures BC, is a serial entrepreneur and digital media executive with over 20 years of experience in business, technology, entertainment, and education. She has led and launched several start-ups and innovative digital media initiatives, working with a combination of both small and large companies, as well as highly analytical and creative individuals. Rochelle is equally comfortable discussing digital media business models, digital marketing trends and strategies, online community building, and internet and mobile technologies.

Rochelle has spoken at the Consumer Electronics Show (CES) in Las Vegas, G-Star in Seoul, Korea, GDC San Francisco, Whistler Film Festival, and Digital Hollywood in Los Angeles and San Jose. She has also been nominated as one of Canada's Top 100 Most Powerful Women by the Women’s Executive Network, been named “The New Executive Cool Hunter” by Canadian Business Magazine, been awarded one of Vancouver’s Top Forty Under 40 by Business in Vancouver, and listed as one of Vancouver's Top 10 Technology Women.

Rochelle holds an MBA in Finance and Business Policy from the University of Chicago, and Six Sigma (Black Belt) Master Certifications in Product Development Management and Business Facilitation. Her career has taken her from New York to Silicon Valley and now to Vancouver, Canada.

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  • Fiscal 2023 - 2024: Innovation & Experimentation - Round 2
  • Fiscal 2022 - 2023: Innovation & Experimentation - Round 2
  • Fiscal 2022 - 2023: Innovation & Experimentation - Round 1
  • Fiscal 2021 - 2022: Innovation & Experimentation - Round 2
  • Fiscal 2021 - 2022: Commercial Projects Program - Round 1