Evaluation Juries

The CMF routinely employs external experts to aid in decision-making for selective programs through an evaluation-based jury process. To provide an external perspective on the application materials submitted, the juries are comprised of working industry professionals who are experts in their field or genre. You can use the filters below to review who has served as a jury member in the past, and on which juries.

Evaluation Process

Following an initial review for eligibility conducted by internal staff, jury members are tasked with scoring each project against a set evaluation criteria. Each program has its own evaluation grid, specific to the needs and objectives of that program, but generally they include:

  • experience of the production or creative teams and their capacity to deliver;
  • an assessment of the creative content and/or innovation in the space;
  • narrative positioning statement;
  • business materials, including viability of the project and financial stability; and
  • a distribution and/or marketing strategy.

The highest scoring projects are compared against the available funding allocation for the program to determine the recipients for that round of funding.

If you wish to be considered to serve on a jury, please contact [email protected]. Prospective jurors are strongly encouraged to create a PERSONA-ID profile. The CMF uses self-identification information from PERSONA-ID to help select a diverse group that is reflective of the community served by the program. By providing your self-identification information to the CMF, you are deemed to consent to its use for such purposes, subject to the terms of the CMF’s Privacy Policy.

Jaime Alberto Tobon Thumbnail
Jaime Alberto Tobon
Montréal, Canada

Jaime Alberto Tobon has over 25 years of experience in film and television production. After working for numerous Quebec companies such as Sphère Média, Duo Productions, KOTV and Go Films, he is now an associate producer at Encore Télévision. He has worked on several high-profile series and films, such as Pour Sarah, King Dave, Plan B, Léo and La vie compliquée de Léa Olivier. Since October 2021, he has served on the board of directors of the AQPM.

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Juries
  • Fiscal 2023 - 2024: Pilot Program for Racialized Communities (French)
  • Fiscal 2022 - 2023: Pilot Program for Racialized Communities (French)
Larissa Christoforo Thumbnail
Larissa Christoforo
Montréal, Canada

Larissa Christoforo continues her academic career while still very active in the screen industry. She is completing her PhD in television and film at the Université de Montréal, where she was also a lecturer. Her research focuses on the production of knowledge specific to cultural artifacts when analyzed from the perspective of their cultural diversity and the social context of their production. She has also held various positions at the NFB and at Xn Quebec. In 2020, Larissa co-founded and became executive director of M.É.D.I.A. Coalition, an NPO with the mission of advancing better representation for those working in front of and behind the camera.

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Juries
  • Fiscal 2023 - 2024: Pilot Program for Racialized Communities (French)
  • Fiscal 2022 - 2023: Pilot Program for Racialized Communities (French)