Evaluation Juries

The CMF routinely employs external experts to aid in decision-making for selective programs through an evaluation-based jury process. To provide an external perspective on the application materials submitted, the juries are comprised of working industry professionals who are experts in their field or genre. You can use the filters below to review who has served as a jury member in the past, and on which juries.

Evaluation Process

Following an initial review for eligibility conducted by internal staff, jury members are tasked with scoring each project against a set evaluation criteria. Each program has its own evaluation grid, specific to the needs and objectives of that program, but generally they include:

  • experience of the production or creative teams and their capacity to deliver;
  • an assessment of the creative content and/or innovation in the space;
  • narrative positioning statement;
  • business materials, including viability of the project and financial stability; and
  • a distribution and/or marketing strategy.

The highest scoring projects are compared against the available funding allocation for the program to determine the recipients for that round of funding.

If you wish to be considered to serve on a jury, please contact [email protected]. Prospective jurors are strongly encouraged to create a PERSONA-ID profile. The CMF uses self-identification information from PERSONA-ID to help select a diverse group that is reflective of the community served by the program. By providing your self-identification information to the CMF, you are deemed to consent to its use for such purposes, subject to the terms of the CMF’s Privacy Policy.

Anouk Ethier Thumbnail
Anouk Ethier
Montréal, Canada

Anouk is the creative mind behind Noukii, a production company that pushes the boundaries of technology to add a human dimension to tomorrow's cultural experiences. Noukii redefines innovation with its experiences that blend immersion, artificial intelligence and digital technology while placing the human outlook at the heart of each of it projects.

Passionate about technology, creativity and user experience, Anouk worked in the cultural and creative industries for over 15 years before joining Noukii. She began her career as a game designer in big studios before moving on to educational games and, more recently, immersive and museum experiences.

Read more
Juries
  • Fiscal 2023 - 2024: Innovation & Experimentation - Round 2
Emma Westecott Thumbnail
Emma Westecott
Toronto, Canada

Dr. Emma Westecott is a feminist game studies scholar. Emma is Associate Professor in Game Design, and Co-Director of the game:play Lab (with Cindy Poremba). She has worked in the game industry for over 25 years - in development, research and the academy. She originally achieved international recognition for working closely with Douglas Adams as producer for the best-selling CD-ROM Adventure Game, Starship Titanic (1998, Simon & Schuster). Since then, Emma has built up a worldwide reputation for developing original as well as popular game initiatives, including running an applied game research lab in Sweden and a regional student game event in Toronto called Level Up Showcase. Emma’s funded research connects the aesthetic, expressive, and political potential of digital game form to a longer tradition of critically informed research creation practice. She has been invited to present internationally and has been published in edited collections and journals such as DiGRA, Loading and Eludamos. Emma co-chaired the Game Design Track at DiGRA 2020 and sits on PhD committees for students at both The Norwegian Film School and the University of Toronto

Read more
Juries
  • Fiscal 2023 - 2024: Innovation & Experimentation - Round 2
Yat-Chi-Lau Thumbnail
Yat-Chi-Lau
Montréal, Canada

Yat-Chi Lau is a Canadian video game producer, designer and artist. From 2007 to 2019, Lau worked at Ubisoft Montreal and Ubisoft Shanghai – on brands such as Prince of Persia, Rainbow 6 and Far Cry – where he acquired and developed the aptitudes for running large scale, multi-studio productions. In 2019 at Unity Technologies, Lau created and headed the Microgames product line – “ready to modify” game projects that introduced new users to core functionalities of the Unity game editor. In 2022, Lau became an independent games consultant, and his present focus is on Blockchain gaming and digital art.

Read more
Juries
  • Fiscal 2024 - 2025: Commercial Projects Program - Round 1
  • Fiscal 2023 - 2024: Innovation & Experimentation - Round 2
  • Fiscal 2023 - 2024: Commercial Projects Program - Round 1