Privacy Policy

The Canada Media Fund (“us”, “we”, the “CMF”) is committed to protecting your personal information. This Privacy Policy is intended to describe how we collect, use, and disclose your personal information when you use our website and other platforms, and what your rights are in this regard.

A. Information Collected

The types of personal information we collect may include:

Personal information provided by you:

  • Name
  • Address
  • E-mail address
  • Mailing address
  • Phone number
  • Banking information
  • Self-identifying information collected via Persona-ID

Personal information collected by the Websites: this includes your logon information, IP address, browser type and version, time zone settings, browser plugin type and version, operating system and platform, and details regarding your usage.

On certain limited occasions, we may collect other personal information if it is voluntarily provided by you. In such a case, the collection will occur only with your express consent or as otherwise permitted by law.

B. How We Use Your Information

We use the personal information you provide for the purposes that we identify when we ask you to provide the information, including the following:

  • To review applications for funding, including eligibility for certain programs;
  • To respond to requests for information or services;
  • For market and industry research purposes;
  • To include you in promotional and marketing campaigns; and
  • To process payments by us to you via electronic funds transfer.

We may use de-identified and aggregate information derived from your personal information to better understand our clients’/stakeholders’ preferences, through statistical analyses and studies.

Personal information may be collected, used, or disclosed without the knowledge or consent of the individual in certain circumstances, as permitted or required by law. These circumstances namely include personal information which is subject to solicitor-client privilege or is publicly available, where collection or use is clearly in the interests of the individual and consent cannot be obtained in a timely way, to investigate a breach of an agreement or a contravention of a law, to act in response to an emergency that threatens the life, health or security of an individual, for debt collection, or to comply with a subpoena, warrant or court order.

a. Your Consent and Electronic Messages

We will only send email, text or other electronic messages to you if you have an existing business relationship with us or have asked for or otherwise expressly agreed to receive emails, texts or other electronic messages from us. Any electronic message that you receive from us or on behalf of us from Telefilm Canada will identify us as the sender or our involvement, enable you to contact us directly and provide for a means of unsubscribing from further electronic messages.

b. “Cookies”

“Cookies” are small items of data that some websites either write to your hard drive upon your visit to their site(s) or store in the browser. These data files contain information the site can use to organize or track the pages you have visited on a particular website. Some of our Websites may use “cookie” technology to measure site activity and tailor information to fit your personal interests. In this way, we can deliver tailor-made information suiting your personal interests upon your next visit to our site(s). Our use of “cookie” technology is, thus, to provide you with a more individualized delivery of information and an optimal viewing experience. You can consent or not to the activation of performance and preference cookies when you connect to our Websites.

c. Pixel Tags

 We may use “pixel tags”, which are small graphic files that allow us to monitor the use of our Websites. A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL (Uniform Resource Locator) of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie (please see “Cookies”) on the computer previously placed by that server. When corresponding with you via HTML capable email, we may use “format sensing” technology, which allows pixel tags to let us know whether you received and opened our e-mail. You can consent or not to the activation of the pixel tags when you connect to our Websites.

C. How we Share Your Information

For the purposes outlined above, we may share your personal information with Telefilm Canada, our program file administrator.

Your personal information may be disclosed to other third-party service providers that we use to assist in managing and processing your personal information for the purposes identified above (for example, Jurors and cloud hosting service providers), some of which may be located outside Quebec or Canada. Our third-party service providers are required to use, maintain and disclose your personal information only in accordance with our instructions to them and only on our behalf, and to abide by the contractual commitments to protect the confidentiality of your information.

We will never sell your personal information to any other company, or disclose it to any other entities, except with either, your prior consent, or as may be required or permitted by law.

D. How we Retain and Destroy Your Information

Your personal information may be stored on servers located outside of Canada (including the United States) or transferred outside of Canada for processing. Please note that the privacy laws in such jurisdictions differ from Canadian privacy laws and are subject to disclosure pursuant to the laws of those countries. In some jurisdictions your personal information may be accessed by law enforcement authorities or the courts.

For Quebec residents:  Your personal information may be used and stored outside Quebec, as we have offices and personnel located across Canada.

When your personal information is no longer required to fulfill the purpose for which it was collected, it will be destroyed, erased, or made anonymous, provided there are no legal requirements for its continued retention in accordance with our internal Privacy Protection and Records Management Policy. Our systematic practices for information and records retention and destruction apply to personal information.

E. Our Commitment To Data Security

Because your privacy is important to us, we use additional technologies and measures to prevent unauthorized access or disclosure, maintain data accuracy, and ensure appropriate use of your information.

Personal information will be protected with safeguards appropriate to the sensitivity of the information. Our employees and contractors will be made aware of the importance of maintaining the confidentiality of personal information, and we will exercise care in the disposal or destruction of personal information to prevent unauthorized parties from gaining access to it. We will safeguard personal information by physical measures (for example, locked filing cabinets and restricted access to offices), organizational measures (for example, security clearances, continued employee training and limiting access on a “need-to-know” basis), and technological measures (for example, the use of passwords and encryption).

F. Your Consent to Our Use of Your Information and Withdrawal of Consent

You have the choice of whether or not to give us your personal information. Your consent may be given expressly or implied, depending on the circumstances. Providing your personal information, whether in person, by telephone, or on-line, constitutes your consent to the collection, use and disclosure of such personal information by us in accordance with this Privacy Policy and with our statements provided to you at the time you provide information to us.  The supply of services will not be conditional upon your consent to the collection, use, or disclosure of your personal information beyond that required to fulfill legitimate purposes.

At any time, subject to legal restrictions, you may withdraw your consent to our use and disclosure of your personal information or request us to de-index it from our files. For example, if you have previously consented to having your personal information used to include you in promotional or marketing campaigns, you may withdraw your consent from having your personal information used for this purpose. You may also stop the delivery of future promotional and marketing e-mails from us by clicking the unsubscribe link in the e-mail you receive. If you do not agree to our use of cookies or pixel tags at any time, you may refuse to activate them when you connect on our Websites. If you disable the cookies or pixel tags that we use, this may impact or prevent your user experience while on our Websites.

G. Minors

We do not seek to obtain, nor do we wish to receive, personal information directly from minors; however, we cannot always determine the age of persons who access and use our Websites. If a minor (as defined by applicable law) provides us with his or her data without parental or guardian consent, we encourage the parent or guardian to contact us to have this information removed and to unsubscribe the minor from future CMF promotional and marketing communications.

H. How You Can Access or Correct Your Information

We are committed to ensuring that the personal information we hold for each individual is accurate, up-to-date and complete. You have the right to access your personal information in our files and to update or remove that information as necessary, subject to any legal or contractual restrictions and reasonable notice. To access your personal information, please contact us by e-mail, phone or post at the numbers and address provided below. Please be sure to specify what information requires updating or removal. The CMF will provide you with a portable record of the personal information you provided electronically, if requested. Please note that requests for access to your personal information may be refused to the extent permitted or required by law.

I. Breach Notification

In the event of a confidentiality incident, the CMF will inform any affected individuals,  the Privacy Commissioner of Canada and La Commission d’accès à l’information du Quebec, if such incident is likely to cause a risk of serious injury to the individual. The CMF will report any confidentiality incident as soon as possible after the incident occurs and maintain a record of all incidents.

J. Designated Privacy Officer

The Legal Consultant has been appointed as CMF’s Privacy Officer.

K. Complaints

If you have any complaints regarding our privacy practices, please contact the Privacy Officer who will endeavor to resolve it and implement any required process changes in a timely manner.  If you are not satisfied with the proposed resolution, or have concerns at any time, you may notify the Privacy Commissioner of Canada at:

Office of the Privacy Commissioner of Canada (OPCC)
Website: www.priv.gc.ca
Phone: 1-800-282-1376 Fax: 1-819-994-5424
Mail: 30 Victoria Street, Gatineau, QC K1A 1H3

For Quebec residents: you may contact the Commission d’accès à l’information du Québec at:

Toll free: 1-888-528-7741
Email: [email protected]

L. How to Contact Us

If you wish to exercise a privacy right, file a complaint or if you have any questions or concerns about our Privacy Policy, please contact us via email, mail, fax or telephone at:

Address: Canada Media Fund, Attn: Privacy Officer
50 Wellington Street East, Suite 202
Toronto, Ontario  M5E 1C8
E-mail: [email protected]
Telephone: 416.214.4400
Toll-free: 1.877.975.0766
Fax: 416.214.4420