Performance Envelope Program

The objective of the Performance Envelope Program is to encourage partnerships between broadcasters and producers to create convergent content that Canadian audiences want to consume anytime, anywhere.

The majority of the CMF’s funding is disbursed through the Performance Envelope Program. As part of the CMF’s Convergent Stream, projects funded must include content to be developed for distribution on at least two platforms, one of which must be television.

Through this Program, the CMF allocates funding envelopes to Canadian broadcasters in an amount that reflects their track record of supporting Canadian programming. Broadcasters commit these funds to Canadian projects that they believe will appeal to their viewers. Even though broadcasters are allocated a funding envelope, the actual funding is paid directly to the producer according to a payment schedule.

Broadcasters that have not generated a Performance Envelope Allocation for 2021-2022 are eligible for Alternative Access to the Performance Envelope Program. Eligible Broadcasters may utilize this Alternative Access via the appropriate English or French Envelope on a first-come, first-served basis, by providing an Eligible Licence Fee and a BAF with a Performance Envelope commitment to an Eligible Project, until the entire Alternative Access budget is spent. Eligible Broadcasters are limited to three applications using the Alternative Access portion of the Performance Envelope Program or $150,000 in total Performance Envelope commitments in 2021-2022, whichever is less.