René Guimond

Board Rene

With a bachelor's degree in business administration from the Université de Sherbrooke, René Guimond has always been guided in his professional life by his entrepreneurial spirit and sense of communication.

Drawing on his extensive business experience, he now acts as a consultant. As Senior Vice-President, Public Affairs and Communications at Cogeco, Mr. Guimond was responsible for all external and internal communications activities for Cogeco Inc. and Cogeco Communications Inc., as well as the company's public affairs activities.

After starting his career in advertising agencies with BCP and Cockfield Brown, Mr. Guimond held the position of Vice-President Marketing and Public Affairs with the Montreal Expos from 1981 to 1986. He co-founded the communications agency Promo Marketing Canada in 1986, and was then General Manager of the BCP advertising agency from 1995 to 1998. In 1998, he was appointed President and CEO of TQS, the black sheep of television. In 2005, he took charge of the World Aquatic Championships (FINA) Montreal 2005 just a few months before the opening date, thus ensuring the event's rescue. In the fall of 2005, he returned to the Cogeco family to become President of Cogeco Radio-Television, directing the TQS television network and Cogeco radio operations. In 2008, he was appointed Vice-President, New Media Development at Cogeco Inc.

Mr. Guimond sits and has sat on many boards of directors and has been involved in numerous charities.  He is a member of the Assemblée de l'Université de Sherbrooke.

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