To stay relevant to teens, Télé-Québec is evolving its MAMMOUTH brand — previously known for broadcasting specials to young audiences — for a new era. With MAMMOUTH: le studio, Quebec’s public broadcaster is abandoning televised galas in favour of social media content. We look at how and why they made the shift.

On YouTube and TikTok, MAMMOUTH: le studio’s shorts are gradually becoming a regular part of Quebec teens’ digital habits. In one, young Noura takes a trip to a clothing store and comments on outfits as she tries them on between aisles. In another, Ryad shares five tips for taking part in sports while on a five-kilometre run.

Previously, the MAMMOUTH brand was best known for the year-end gala La Soirée MAMMOUTH, an annual show for young people that ran on Télé-Québec, Quebec’s public educational broadcaster, from 2017 to 2024 and celebrated the events and issues of that year with sketches, parodies and musical performances.

Since March, the new Télé-Québec project MAMMOUTH: le studio has instead provided an incubator for 10 young people, including Noura and Ryad, to take their first digital steps while learning from industry professionals. Together, they form the first cohort of MAMMOUTH: le studio.

Selected through a competition launched in collaboration with Quebec-based media group URBANIA, these budding content creators share their perspectives on YouTube and TikTok, platforms they’re already using daily. Over the course of a year, they will explore diverse themes — from humour to history to cooking — using language and references specific to their generation.

The goal is to reach 13- to 17-year-olds with content that emphasizes interaction and an exchange of ideas.

“The MAMMOUTH brand has existed since 2017,” explains Marysol Charbonneau, director of youth and family programming for Télé-Québec. “It’s known different iterations over the years, including La Soirée MAMMOUTH and the Bal MAMMOUTH [a virtual prom broadcast for high school grads during COVID]. Although we’ve had success with these televised gatherings, they were mostly reaching families and young adults. To reach teens, we had to reinvent the brand without abandoning MAMMOUTH’s core values, which are about developing civic awareness.”

Teens are abandoning traditional media

MAMMOUTH’s repositioning is part of a larger transformation in the industry — teenagers are mostly abandoning traditional media in favour of digital platforms. According to a 2024 study from the University of Laval, 80 percent of Quebecers aged 13 to 17 watch videos online, and 81 percent have at least one social media account.

“Young people love social media because it gives them a feeling of control and independence; they can choose when, where, with whom and how they consume content,” says Nina Duque, a lecturer in the Department of Social and Public Communication at the University of Quebec in Montreal, and a researcher of adolescents’ digital practices.

“That’s where they test out their choices and construct their identity at a stage in their lives where they want to detach themselves from the family unit,” she says.

Another reason young people rarely watch linear television is that they no longer recognize themselves in it, says Duque. “Why would young people want to suddenly swap their cellphone for a TV that doesn’t move,” she asks. “The content is now integrated [into their digital universe], and that’s never going away.”

What teens want to hear

What are young people looking for on social media that they don’t find elsewhere? Spontaneous content that doesn’t seem staged or overly dramatic, says Duque.

“Teenagers don’t want to feel there’s an adult behind the words, and even less an adult trying to grab their attention with a line like, ‘Hey, you, kid!’” she says. “Instead, they want to hear something more confessional like, ‘Have you heard what happened to me today? It was completely crazy…’”

In response to these generational differences, MAMMOUTH: le studio focuses on accessible, spontaneous videos that relate to teenagers’ daily lives. “These are young people talking to other young people, so we don’t want to sterilize their messages or correct their mistakes in French,” says Charbonneau. “Anglicisms are part of their identity because the French language evolves according to immigration and the influences of globalization.”

The recruits also have a lot of freedom in the editorial process and their subject matter, though they are advised by a producer, called “nounou” (“nanny”), and a content manager from Télé-Québec.

“We don’t want to decide for them what interests them, concerns them, and makes them laugh,” says David Ostigny, director of editorial and social content at Télé-Québec. “If we impose our vision of what young people should like we risk making a mistake.”

And, contrary to popular belief, teenagers do like to learn and understand. Duque insists they are perfectly capable of watching long videos on YouTube, especially in the evenings, in their rooms, when they find a video that fits their needs. During the day, they tend toward a more fragmented, rapid consumption of content on social media, especially TikTok, a platform where 40 percent of Quebecers between the ages of six and 17 have an account, according to a joint investigation conducted by federal and provincial commissions for the protection of private life that was launched in 2023.

A new network logic

Traditionally, public broadcasters provided content on a fixed schedule hoping to attract viewers to their channels. Today, they have to be where their audiences are, on diverse platforms, at the right moment, and with relevant content.

In this diffuse model where everyone consumes and shares information, Duque says a broadcaster’s goal isn’t to reach all teenagers, it’s more about reaching influential teenagers who are capable of circulating content widely amongst their community.

Ostigny says that, since its launch, MAMMOUTH: le studio has reached its target audience.

The proof is in the comments from young consumers and the number of views, which surpass 100,000 for some TikTok videos. The next steps are aimed at increasing the project’s visibility and developing a loyal audience by using recurring personalities.

“There will be a second cohort of content creators next year, with the possible return of some previous ones. But it’s not our only conversation with 13- to 17-year-olds; other new initiatives will follow,” says Ostigny, without being able to elaborate at this time.

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A musical drama from Quebec took a risk by placing a trans teenager at the heart of a young adult series. Here, FEM’s director Marianne Farley and producer Patrick Bilodeau discuss telling this story in the current climate, and the challenges of reaching a young audience.

In 2024, FEM did something very few young adult series had dared. It placed a trans teenager’s emancipation at the centre of its story.

Television has certainly featured some noteworthy trans characters in recent years — especially in Euphoria — but few series have offered a role as central as Zav, a 16-year-old Franco-Ontarian musician who dreams of attending the Conservatory of Music while secretly exploring his female identity. Created in Quebec, the series is currently streaming on TV5+ (formerly Unis TV) and Netflix (season one at the moment).

FEM director Marianne Farley says that since a significant percentage of the population is LGBTQ+ there should be no question about shows like FEM getting made. "We have a right to our own content too, to make projects that are for us."

While the subject matter was already daring in 2024, series producer Patrick Bilodeau says it’s even more so today, given the rising intolerance toward trans identity and the LGBTQ+ community. “It’s changed internationally in the past two years,” he says. “People are fearful, they know this will provoke a reaction, it will make people talk. They don’t really want to go there.”

None of this has discouraged Bilodeau or FEM's production company, UGO Média, even though Bilodeau admits focusing on more conventional projects would be easier. Instead, UGO Média went ahead with a second season of FEM, which can now be watched for free on TV5+.

The Rhythm of Trans Identity

In the show’s second season, which, like the first season, was created and co-written by Maxime Beauchamp, Zav (played by actor/singer/songwriter Lennikim) is now a young trans woman who has come out of the closet and is trying to find her place in the music industry. Zav has left the small Franco-Ontarian town of Lanark for the Montreal scene, and left her real friends for the big personalities who populate the city’s performing arts and nightlife.

Many viewers found the first season particularly moving, sending enthusiastic and often touching messages to FEM’s creative team.

“We really saw season two as chapter two. Now we’re in a different place. We’re out in the nightlife, at musical performances, in clubs, and exploring the expression of femininity,” Bilodeau says.

Over 10 episodes, Zav questions what kind of woman she is, and what being a woman represents for her, even if that means losing herself in her search for identity. The music, which accompanies her exploration of gender identity, becomes another character in this story.

“We wanted to go darker,” Farley says. “The music is very urban; it’s more techno. We used influences that were more hip-hop and trip-hop.”

Streaming on Netflix

After the release of FEM’s first season, Netflix reached out to UGO Média about acquiring the show. Finding an international streaming service was essential for the Quebec production studio since Canadians were the only ones who could access the show on TV5+.

“It definitely gives you a nice pat on the back, it gives credibility to the project,” Bilodeau says. “And you say, ‘Dang, that means something!’”

Netflix has the ability to make the series discoverable to young adults who often shun local platforms and content in favour of the American heavyweights. According to the Observatoire de la culture et des communications du Québec (OCCQ), in 2024, 64 percent of Quebecers aged 15 to 29 primarily watched content from outside of Quebec.

“Not only are they not on Quebecois platforms, but they don’t even know about them,” laments Bilodeau.

So how do you get young adults to be interested in series made here? For director Farley, one way is through the content you’re offering.

“You have to take risks,” Farley says. “I think you shouldn’t be paternalistic, shouldn’t try to teach them how to be adults. Young adult series should be about what interests young people and not what adults think would interest young people. I think that’s what makes FEM so strong, as well. We stay close to the characters, who experience real-life dramas.”

No Third Season

The second season of FEM will be its last. The creative trio, composed of creator and showrunner Beauchamp, director Farley, and producer Bilodeau, are not done working together, however. They’re working on a new series that’s currently in predevelopment.

“We’re eager to take on a new project,” says Bilodeau. “We’re maintaining a certain continuity, as this will also be a really unique series bursting with plot twists, but in a completely different universe.”

He describes the series as a fake reality-TV show in which couples compete to win a revolutionary fertility treatment that allows anyone to conceive a baby with their own DNA. Once again, the new project will proudly showcase the LGBTQ+ community, regardless of any pushback.

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When the Jean brothers — writer/director Anderson and actor Fayolle Jr. — combined forces, the result was the Young Adult series Jumelles (Twins). It’s an inspiring story about family, both on screen and off.

The Jean brothers, Anderson and Fayolle Jr., witnessed the evolution of diversity in Quebec’s TV industry up close.

Their father, Fayolle Jean, who is originally from Haiti, was one of the first Afro-descendant actors in the province. He inspired many artists, including his sons, to follow in his footsteps. Young Fayolle Jr., who loved to visit his father backstage on set, became an actor in his early 20s, while Anderson was more interested in directing. From film to drawing, poetry to acting, all five Jean children are artistic. Behind the scenes, their mother made sure each of them could follow their dreams.

One of those dreams has now come true with the Young Adult series Jumelles (Twins), the family’s most important group project to date. It will be available online via Tou.tv Extra starting June 11.

“It’s the sort of thing you can’t even dream of,” exclaims an excited Fayolle Jr.

Double Standard

Produced by KOTV, with financial support from the Canada Media Fund, the series follows 14-year-old twin sisters who were born to parents of different races. An extremely rare condition sets the twins apart — one is born with Black skin, the other with white. Until now, the twins hadn’t paid much attention to this difference, but the death of a Black woman during a police stop makes them question their identity and the unequal way they’re viewed by society.

Anderson Jean co-wrote the screenplay with Marie-Élène Grégoire and Marie-Hélène Lebeau-Taschereau, who won an International Emmy this fall for La médiatrice (The Mediator). Jean came up with the idea after seeing the same type of twins on the cover of National Geographic.

“It was around the time of George Floyd,” he recalls, “and I thought it would be interesting to start the series with an event like that — twins who have the same parents, the same background, who come from the same place, and who, despite everything, are going to have a different life just because of the colour of their skin.”

Fayolle Jr. plays the teens’ father, an engaged parent who makes it his duty to educate his girls on equal terms. But the tragedy that’s all over the news makes them question everything.

“He never really talked to his daughters about difference because, for him, it was important to show we are equal. When this event happens, all these discussions start up about the colour of their skin, about opportunities…. With his Black daughter, and also with his white daughter. The Black twin delves into her Haitian side, but her sister, even though she’s white, also has a Haitian side. It’s an identity we don’t see, we don’t talk about, but it’s there.”

Expanded Family

Irlande Côté, who recently dazzled in Avant le crash (Before the Crash), and Keyla Mingot, in her first major role, play the twins.

Anderson Jean, who also directed one of the 13 episodes alongside Jean-Sébastien Lord, is delighted with the pairing. “They have the intimacy of two sisters who love each other very much. That’s important for the series. They get along really well, and they pleasantly surprised me as actresses, particularly Keyla, who didn’t have a lot of experience. Irlande also impressed me with her talent and her professionalism. I believe they are a family. There’s something magic that happened, even with the technical crew.”

And who better to contribute to this magic than the Jean family’s patriarch, Fayolle Jean, who also joined the cast. The other two Jean brothers (who happen to be twins) and their sister were also involved, working on editing, graphic design, acting or as extras.

“It’s funny because the only father I’ve had, in life and on TV, is my father,” exclaims Fayolle Jr., who’s always happy to play opposite his dad. “I also have a lot of admiration for my little brother. Acting in a series he wrote and created is truly extraordinary. I hope there will be many more.”

The Importance of Representation

The Jean brothers appreciate the increase in representation on major series over the past few years. Like many actors of African descent, both father and son have played criminals or taxi drivers.

“It’s wonderful to see series like Jumelles or Lakay Nou [which stars Fayolle Sr.] with actors of diverse backgrounds in leading roles,” says Fayolle Jr. “It allows young people to see themselves without necessarily having to go on Netflix. We need to see ourselves, all of Quebec, from diverse backgrounds. It’s important.”

And for the Jeans, seeing such representations early in life is even better. That’s why Jumelles was developed for kids aged 9 to 12, though it has appeal for all ages. “We have a tendency to underestimate the emotional maturity of young people,” Anderson explains. “Even if the concept is serious, it’s a really sunny series in terms of sisterhood, friendship…. We talk about racial challenges and the search for identity, but in a positive way.”

Fayolle Jr. agrees. “What I find different from other Young Adult series is that we’re talking about racism, police violence, identity, parenting.… We find the right words and the right way to talk to young people, while keeping it light. There’s a lot of talk dividing us at the current moment, and we have to showcase that we are one single, beautiful country. We need to be able to talk about our differences, listen to each other, and learn from other people.”

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After two hit films, the Bon Cop, Bad Cop franchise comes to TV in a six-episode series, partially shot in Gesgapegiag with the Mi'kmaq First Nation community. Meet Mi’kmaq screenwriter Quentin Condo, who inspired his friends Patrick Huard and Anik Jean to tell this particular story, and helped them get it right.

To find the source of the new Bon Cop, Bad Cop TV series, you have to act like a salmon and swim upstream. Specifically, to the Cascapédia River, which flows into Chaleur Bay, between Maria and New Richmond, on the Gaspé Peninsula, or Gaspésie.

It’s there, while learning to fish, that director/singer Anik Jean came across an old classmate, Quentin Condo, a Mi’kmaq Nation artist who was working as a fishing guide. Jean and Condo crossed paths while attending secondary school together in Bonaventure but they didn’t really know each other. Over time, during the summers, they developed a strong friendship. And since our friends’ partners often become our friends, Condo and Jean’s husband, Patrick Huard, star/writer of both Bon Cop, Bad Cop movies, also got along extremely well.

It was while fishing, and sometimes sipping scotch, that the idea of creating a Bon Cop, Bad Cop storyline that takes place in the neighbouring Gesgapegiag community emerged. “We started talking about it 10 years ago, after the second film,” says Condo, now 47, at a café in Quebec’s Eastern Townships.

“Patrick and I clicked as friends, but he didn’t really know the people in our community,” Condo recalls. “When I told him what was happening, he asked questions and said it would be cool if, one day, we did a Bon Cop, Bad Cop with a First Nations plot.”

Knowing How to Navigate

Much water flowed downstream before the creative team finally got a bite. Then, about two years ago, the telephone rang. The project was going to move forward with financial support from the Canada Media Fund. First hired as a consultant, Condo quickly joined the writing team and later helped with casting and scouting locations.

For the idea to work, it needed to have the full approval of the First Nations peoples, including in Gesgapegiag. The son of a former chief and himself the former vice-chief of the area, Condo became a key player in the project’s success.

“The first thing we did was meet all the Quebec chiefs,” he says. “There are 43 communities in the Assembly of First Nations Quebec-Labrador (AFNQL). I called Ghislain Picard, [who was then] the regional chief for Quebec. I wanted to be sure everyone was in agreement, because we wanted to have an AFNQL scene in the series. I wanted everyone to have a role, and I didn’t want to have any problems with any other nations.”

Condo then went to Gesgapegiag to get the green light from council and go door-to-door through the community to make sure its members were behind him. “That’s how it works. You have to be really open because if something doesn’t work, everything can shut down.”

He quickly felt the community’s enthusiasm.

“I thought it was going to be more difficult, but they were really happy to participate. Bon Cop, Bad Cop is very well known with the First Nations peoples. Patrick didn’t know that. There are several Mi’kmaq guides on the river, and everyone knew Pat. He saw the potential to do something with our community.”

A Nation in Action

Any good screenwriter’s first concern is that their story is believable. And when a franchise rests on clashes between cultures — like the Bon Cop, Bad Cop franchise, which was initially about the clash between Canada’s French and English cultures — it’s essential that everyone recognizes themselves.

“The most important thing for me was that the dialogue was as Indigenous as possible,” says Condo. “We have ways of saying things, a different style, like the Quebecois compared to other Canadians. We say a lot with silence. If a Quebecois person doesn’t like something, you’ll know it right away, but that’s less so with the Indigenous. They’re just going to respond with silence. We call that the ‘silent no.’”

Truth is also relayed through performance. There were close to a hundred Gesgapegiag Mi’kmaq people on set, who brought their community to life on screen with pleasure and pride. Many had never acted in front of a camera before, but according to Condo, finding good Indigenous actors isn’t difficult because they’re born storytellers. The hard part is choosing who to cast.

Prominent Quebecois actor Joshua Odjick (It: Welcome to Derry), from the Kitigan Zibi Anishinabeg Nation, near Maniwaki, stars as the Gesgapegiag police chief opposite Patrick Huard, Henry Czerny, Christine Beaulieu and Sarah-Jeanne Labrosse. Nathaniel Arcand from the Plains Cree, who’s had success in both Canada and Hollywood, also plays a role, as does Condo’s son, Liam, who has acting experience.

“We’re starting to see a lot of Indigenous talent, actors from everywhere,” says Condo. “For people from the community, it’s natural to become actors. They’re so good, it’s incredible!”

Changing the World, One Project at a Time

Having a collaborator like Condo is a precious asset for a production team, but not all projects are so lucky. That’s when creators turn to the Indigenous Screen Office (ISO).

“The ISO is pleased to see the audiovisual sector making use of available resources to collaborate in meaningful ways with First Nations, Métis and Inuit communities,” says Jean-François D. O’Bomsawin, ISO’s Director of Marketing & Communications. “The publication On-Screen Protocols and Pathways serves as a reference guide, accessible to all on [our] website.”

In the Eastern Townships, productions can also consult the Gaspé Film and Television Council. As a member of the group’s board of directors, Condo is familiar with the impact a series like Bon Cop, Bad Cop has on the region, which he estimates to be approximately $600,000 — a significant contribution for hotel and restaurant owners and other retailers, especially in the off-season.

Condo continues to advocate for his people and his culture, as he did when he was vice-chief, but he does it differently today. When he’s not collaborating on collective projects, he’s showcasing his talent, social activism and Mi’kmaq heritage on stage as a hip-hop singer under the pseudonym Q052. “With the arts, we’re able to change the world,” he says. “Not necessarily with politics. Artists possess a truth that politicians will often conceal.”

Although he now lives in Hatley, in Quebec’s Estrie region, having followed his partner there, Gesgapegiag will always be his true home. (“Mala,” he says, his hand on his heart. It means “where I’m from” in Mi’kmaq.) In mid-April, the production rolled out the blue carpet in Gesgapegiag for an advance screening of the series that will be available to all on Crave starting May 7.

Condo is delighted that, all over Canada, audiences will be able to see his community from the inside, demystifying what happens there, giving a peek into various families (often large ones) so viewers can better understand their reality and the way they view society. All while entertaining people.

“We live in the same country and rarely speak to each other,” notes Condo. “I think in the end, the series shows more of the things we have in common. That’s what’s fun. We realize we’re all human beings, and we all have the same emotions.”

The post The Mi’kmaq man behind the “Bon Cop, Bad Cop” series appeared first on Canada Media Fund.

We catch up with the creative team behind the six-part series Hate the Player: The Ben Johnson Story, which takes a comedic look at the life and legacy of Canadian sprinter Ben Johnson. Find out why the story of Johnson’s fall from grace is told from his point of view, and why the team leaned into the laughs to tell this story.

Hate the Player. It’s a bio-pic. It’s a sports show. It’s an outrageous comedy. It’s a love letter to Jamaican Canadians. It’s a series that takes big swings and hits it out of the park.

The six-part production (currently streaming on Paramount+ Canada and GameTV) chronicles the life and career of Canada’s most revered, and then reviled, sprinter Ben Johnson, who won gold in the 100 metres at the 1988 Summer Olympics only to have it stripped away when he tested positive for steroids.

“[The show] is about putting some shine back on Ben's name,” says Hate the Player’s creator and showrunner Anthony Q. Farrell, “and talking about how we put him on this pedestal and then we knocked him off it. And then we started to beat the crap out of him with it. It’s about telling his story from his point of view.”

Farrell is speaking at the Black Screen Office (BSO) Symposium in Toronto, where Hate the Player’s creative team recently gathered to chronicle how the show came together and why it stands out in the media landscape. Farrell was joined by the now 64-year-old Ben Johnson, Hate the Player’s stars Shamier Anderson, who gives a stellar turn as Johnson, Karen Robinson who plays Johnson’s mother, Gloria, and executive producer and New Metric Media CEO Mark Montefiore.

Montefiore reveals it’s taken six years for Hate the Player to reach screens, and that it was originally conceived as a drama. However, telling the story as a drama wasn’t working, which is why he sought out comedy writer/director Farrell (The Office, Shelved).

Finding the Comedy

“We really wanted it to be funny,” Farrell explains. “Find the comedy, find the jokes. It's a Canadian story, it's a Black story, and one of the things that those two cultures know how to do is find comedy in things.”

The humour veers from subtle jabs at sports media and racist track officials to slapstick to all-out ridicule. Johnson’s archrival, American sprinter Carl Lewis, is skewered unmercifully, which posed a problem for the show as it could be construed as libelous. That’s where the character of Walter the lawyer, played by Mark McKinney, entered the picture.

“We were dealing with the legal team who didn't want us getting sued while we were making the show,” says Farrell. “One of the things they said was you need a counterpoint; someone who is telling the other side to the story that's not just Ben’s. So, we came up with this idea: What if I just take the stuff the lawyers are sending me and just put it in the show? What was funny is the lawyers, once they got the hang of Walter, they started writing for him. I was like, is that a legal note, or are you pitching? They said, ‘We're pitching,’ and I was like, ‘No, you do the legal thing. I'll decide what goes in,’” he says with a chuckle.

Becoming Ben Johnson

The weight of the show rests on the brawny shoulders of Anderson, who had only six weeks to get into shape to resemble the extraordinarily fit Johnson. Another challenge was portraying Johnson throughout his entire life, from childhood to a man in his 60s.

“I think it’s important to mention I chose not to meet Ben until 48 hours before going to camera,” reveals Anderson. “The reason for that is because Ben's a very different person now than he was back in his 20s, his 30s, his 40s. Thankfully, with YouTube and Google, there's a lot of resources out there for me to pull from. And then when I sat down with him it was less about me being a journalist interviewing him, but just connecting with his heart and seeing the human today.”

Johnson, a self-effacing and soft-spoken panelist, chimes in on their meeting.

“[Shamier] invited me to his house to have a meal and get to know each other. I know his Jamaican background, and we were looking at each other and we smiled. We smiled at each other because we have a connection. He played me perfectly — the way I speak sometimes, the way I move, and what I say. And like he said, it was short notice for him to get back in shape very quickly.”

A New Perspective

For veteran actor Karen Robinsion, Hate the Player was a unique comedic project that also allowed her to reflect on her past as a young Jamaican woman who moved to Canada as a teenager.

“Reading the script, my first reaction was this is absolutely bonkers,” she says, smiling. “It was just so completely unexpected and off the wall and ballsy. I thought they're really taking a chance with this one and I really need to be a part of it. In terms of why I thought it was an important story to tell, is because [when Johnson was stripped of the medal] I'd only been in this country for four years and I was in Calgary, and I remember white people coming up to me and saying, ‘So, how do you feel about what happened?’

“As a 20-year-old, my critical thinking skills weren’t developed enough to address that question in the way that I would now, and I realize I never asked myself what Ben's side of the story was. It was only about what I was reading and what I was hearing and how people were approaching me as the only Jamaican they knew and asking me how I felt about it. So, I feel like being asked to join the project I’ve been given an opportunity to explore that side of the story.”

Despite a tight budget and production window that meant Farrell had to make some cuts to the script, Hate the Player found its narrative tone and stayed true to it. It was a challenge but, as he tells us, the key to getting things made lies in being open to what comes your way.

“I think a lot of times as artists, we get to a place where it has to be this, it has to be that, it has to be this. No, be open. If you understand what the core of your vision is and you know what story you're trying to tell, there are a lot of different ways to tell it. Be open to the way the universe is aligning.”

The post Spinning Ben Johnson’s story into comedic gold appeared first on Canada Media Fund.

Content from Quebec has never had such a major presence, and been so highly anticipated, as it will be at this year’s edition of the prestigious Series Mania festival, which kicks off this week in France. Participants explain why the rest of the world is discovering our local savoir-faire.

There’s a strong wind blowing from Quebec that’s carrying our TV series around the world.

French-speaking people in countries far and wide have never been so enthusiastic about Quebecois television series. Take Lille, France, for example, where Series Mania takes place annually, the most prestigious gathering dedicated to television series in the world.

The 2026 edition — which takes place from March 20 to 27 — is welcoming the largest Quebecois delegation since the event’s creation in 2010, with some 120 members from our industry expected at the festival and its professional component.

It’s a banner year for Quebecois productions, with four series being selected out of a total 51 shows in all languages from 16 countries at the festival: Les Saturnides (Saturniids) and Ayer’s Cliff are being presented in the Short Forms Competition, Bienvenue à Kingston-Falls (Welcome to Kingston-Falls) is making its global debut in the International Panorama program, and Vitrerie Joyal (The Glass House) will close the festival.

By comparison, “a country like Spain is only presenting one series,” says François-Pier Pélinard Lambert, editor in chief of France’s entertainment magazine Le film français (French Film). Pélinard Lambert is responsible for choosing the festival’s selections from Quebec and says French producers’ enthusiasm for productions from the province is undeniable.

Behind the Enthusiasm

Empathie’s success obviously played a part in this heightened enthusiasm. Florence Longpré’s acclaimed series about a sensitive psychiatrist surprised audiences when it was presented at Series Mania last year, receiving a 13-minute standing ovation, as well as the Prix du public (Audience Award). Pélinard Lambert remembers the screening well; he introduced the series that day and recalls that “the stage was electric.”

“There was already a lot of interest in Quebecois series; it’s unfair to say nothing was happening before Empathie,” he says. “But something very specific happened here. The critics got excited, then the French film distributors got excited, and all wanted to buy the series, and then came popular success. We’re looking at something like 11 million views on Canal+, which got their hands on the series and co-produced Season 2, which is huge.”

Also worth reading: The World Yearns for More Empathie

Pélinard Lambert says there are several factors behind Quebec’s increased presence across the ocean.

For one, there are just more series being produced in Quebec, especially since Crave started running original francophone content. Long series are less common than short series, he notes, but the abundance of short series keeps more fresh content available. He also notes that Quebecois creators are more open than ever to the international market. “The great strength of the Quebecois people is in their North American logic; they’re here to do business,” he says.

Originality is an Asset

So, what sets Quebecois TV apart and piques the curiosity of international producers?

“Quebec series, quote unquote, have nothing to lose,” says Pélinard Lambert. “If their content doesn’t distinguish itself from everything coming from the United States, it doesn’t exist. So we see originality of subject matter, in addition to talented directors and consistently excellent performances from its actors.”

“Originality” is a term you often hear in reference to Quebec series. It’s also the word co-producer Isabelle Thiffault uses to describe Bienvenue à Kingston-Falls, which has its global premiere at Series Mania before coming to Tou.tv’s Extra starting May 7.

Also worth reading: Choosing the Right Festival

The police drama written, directed and co-produced by Robin Aubert follows Detective Gabriel Serpent (Maxime Le Flaguais) as he investigates a murder in a fictional Quebec village during an unspecified era. “Robin was inspired by all the archetypes and codes of police series, and he deconstructed them. The result is truly unique and extremely refreshing. Our series is different, there’s nothing else like it,” says Thiffault.

The tone is also very quirky, a mix of suspense, mystery and dark humour. “Lots of humour, and a profound humanity,” says the producer who works with Encore Television, the production studio that is also behind Vitrerie Joyal, the new Martin Matte series coming to Prime Video.

This mix of genres is, according to Thiffault, a strength of series from Quebec. “It’s a difficult balance to achieve, but when we do it, we do it well, even if we have far fewer resources than many other countries.”

Doing Business

For professionals from Quebec’s TV industry, participating in either Series Mania or the Festival de la Fiction, which takes place in La Rochelle, France, in September, offers an essential opportunity to develop partnerships and tap into alternative financing models.

“The fact of being here, of being chosen, is a unique opportunity to meet buyers and sell [our series] elsewhere, either as an adaptation or dubbed,” says Thiffault, citing Bête noire (Dark Soul) as an example. That series, also produced by Encore Television, received an offer less than 24 hours after being presented at Series Mania in 2021. A fourth season is currently in production.

Neegan Trudel, producer and director of the web series Les Saturnides, sees his first festival appearance as a valuable calling card. “The global web series market is still weak when it comes to resales,” he says. “My hopes are more for what comes next. I would like to make important series, meet future financial partners or international co-producers. Or just start making myself known.”

Les Saturnides, written by Jocelyn Martel-Thibault, is a drama that takes place in a single apartment and was inspired by the pandemic. It addresses our collective fatigue. “We ask the question, what would happen if an entire society was sleep-deprived? It’s an idea we’ve had for a while, but it evolved after COVID. We were inspired by the way the pandemic was managed, how the world interpreted a new virus, and the sort of media panic,” says Trudel.

Produced by his company Oraquan Médias, located in the Wendake community in the province of Quebec, the psychological thriller follows Indigenous influencers. “We see them, from the start, saying they can’t sleep and asking what’s happening. We hear them, but we don’t take them seriously. It’s a nod to the fact that when the Indigenous communities speak out about something, we see them, but we often don’t act,” says Trudel, himself a member of the Wendat Nation.

Even so, Les Saturnides isn’t an Indigenous series, he says. “It’s a direction we want to take, to get out of the silo of ‘only for the Indigenous.’ Telling our stories, but for a general audience.”

His biggest wish for Series Mania? To introduce people to Oraquan Médias and for his web series to have another life outside of Canada after the festival. In Quebec, the series will be available this fall on TV5Unis.

The post Quebecois series fever at Series Mania  appeared first on Canada Media Fund.

The four women overseeing the Canada Media Fund, Telefilm Canada, the Indigenous Screen Office, and the National Film Board gathered to discuss the state of the nation’s media industry at Prime Time in Ottawa. Now & Next was there to capture their insights.

Call it the great Canadian media panel.

The four women who lead Canada’s national audiovisual organizations shared the stage at Prime Time 2026, a conference for the screen industry held in Ottawa every year.

The women — Canada Media Fund (CMF) president and CEO Valerie Creighton, Telefilm Canada executive director and CEO Julie Roy, Indigenous Screen Office (ISO) CEO Kerry Swanson, and National Film Board commissioner and chairperson Suzanne Guèvremont — gathered for a session titled “Canada’s Future: Building a Creative Nation.”

While the conference’s spotlight was dominated by men — including Prime Minister Mark Carney, and Heated Rivalry’s executive producers Jacob Tierney and Brendan Brady and star Hudson Williams — it is these four women who oversee Canada’s media industry.

It’s hard to overstate the impact they made in front of both Canadian and international creators as they discussed the state of Canada’s media industry, cultural sovereignty, and the future of the sector in this country.

“The most important thing the country has done is it’s opened the way for creators,” Creighton told the audience. “Regardless of the structure, regardless of the organizations, this country has allowed creativity to flourish. We have an abundance of creative and innovative talent. We're really blessed as a country.”

Defending Our Cultural Sovereignty

Supporting creators remains each organization’s focus, but suddenly a more urgent concern has emerged: cultural sovereignty. Creating meaningful films, TV and digital stories that represent the Canadian experience is crucial.

“The NFB is about telling authentic Canadian stories,” emphasized Guèvremont. “This is the strength of having creative documentarians and giving them the ability to tell their stories, which is important for our cultural sovereignty.

“And there’s education,” she continued. “That's another aspect of developing our cultural sovereignty and developing our ability to consume Canadian content from a very young age. For the NFB to be in schools across the country and have access to more than 400,000 teachers is important. We’re there with the kids in the classroom, and we participate in making sure that we develop that appetite for our amazing Canadian content.”

Roy spoke about how, over the years, Telefilm has built Canada’s brand internationally.

“That's very powerful and very strong,” she said. “We have treaties of co-production with 60 countries. That tells you Canada is appealing and people want to work with us.”

For the ISO, cultural sovereignty is seen through a very specific lens.

“The ISO was founded eight years ago with a mandate to foster narrative sovereignty for First Nations, Métis and Inuit storytellers in Canada,” explained Swanson. “And so that mandate is central to our mission. But what does it mean?

“Ultimately, it means the freedom to tell stories in the way that you want to tell them, to control those stories and not have anyone take them away from you, which we have a history of here in this country. But on a practical level, for us it means majority ownership of IP by Indigenous storytellers, with two of the three key creative roles on a project being occupied by an Indigenous person.

“And with Canada now going through this sort of crisis of contemplating what it means to be sovereign and feeling threatened, I think for the first time Canadians understand what we've been talking about this whole time,” continued Swanson. “And now you understand that you would also fight for 200 years to maintain your stories and to maintain your freedom and your sovereignty.”

Connecting With Audiences

Developing and bringing Canadian stories to screens won’t matter if those stories don’t resonate with audiences.

“I feel that if we don't invite audiences into the conversation, we will miss an opportunity here,” said Roy. “The environment has changed a lot and we can see that global platforms are shaping visibility, algorithms are shaping the discoverability, and even now AI is influencing the way we access content. So, what do we do with the audience? We need to build a national audience strategy.”

“The work we did together for MADE | NOUS across the country was about the audience,” Creighton offered in reference to the CMF’s years-long campaign to promote Canadian productions. “It was about our industry and our successes, but it really was about connecting with the public, and it's working pretty good, so far.

“If the creativity works, if the stories are strong, if the creators and producers are allowed to tell these stories, that's what will bring the audience in.”

Preparing for the Future Together

All four organizations are dealing with new technologies and services that don’t mesh with out-of-date structures and policies. Joining forces to ensure Canada’s media sector supports creators now and into the future is imperative.

“We cannot work alone anymore,” noted Roy. “We need to work in partnership, and I think that's the way we're going to build the future.”

“If we can help each other think together about what we can contribute to the future, it would be a very different approach,” said Creighton. "The first thing we have to do is learn how do we get more flexibility, how do we get rid of the barriers and the constraints? They were created a long time ago. Not the world we're living in today. And we see this in the interactive digital media, we see it in spaces like VR, we see it in spaces like gaming, we see it in spaces like location-based entertainment.

“It's just so exciting what's happening in this country,” Creighton added. “And I, for one, will do everything in my mental power to not hold on to the past and to look at how can we leverage that and make that leap? And it's not going to be easy, but it'll be fun.”

The post The Fantastic Four appeared first on Canada Media Fund.

Heated Rivalry’s creators Jacob Tierney and Brendan Brady, along with stars Hudson Williams and Sophie Nélisse, share behind-the-scenes moments about the making of the hit show

Heated Rivalry’s success is simply staggering – it’s safe to say this is a tad surprising.

A sexually suggestive series about two queer hockey stars hooking up and falling in love had never been seen before, but that’s exactly why writer/director/producer Jacob Tierney and his producing partner Brendan Brady decided it had to be made.

Also worth reading: They Shoot, They Score

It felt authentic to Tierney, a veteran of Canada’s television and film industry who also happens to be a gay man who loves hockey.

“It’s my algorithm,” says Tierney during a panel in Ottawa at last month’s Prime Time conference hosted by the Canadian Media Producers Association. Tierney was onstage with long-time friend and co-producer Brady, who both created Accent Aigu Entertainment a few years ago.

The duo are speaking to a receptive audience of Canadian and international creators eager to hear how they managed the seemingly impossible – create a worldwide megahit.

Not only has it become Crave’s most-watched original series, but it’s also a global streaming juggernaut. Audiences around the world have spent millions of minutes (the number is creeping towards a billion!) viewing the show. It’s a massive hit on HBO Max and it’s topped the charts in Australia, the Philippines, Singapore and Taiwan. Its stars, Hudson Williams and Connor Storrie, are social media superstars and by the summer you’ll be hearing “I’m coming to the cottage” on repeat.

But what we hear is not about replicating that level of success; instead, we get a glimpse into their work ethos that can serve as a roadmap to other creators looking to make high-quality, salable productions.

IP IS EVERYTHING

It begins with the story, or in Heated Rivalry’s case, intellectual property (IP).

“Brendan and I had just started our company and we were very aware that the game is IP,” says Tierney. “Everybody wants IP, but how does a nascent production company with no money acquire IP?

“The kind of IP that producers like Brendan and I could get in that moment is IP that nobody else is going for. And there's fucking loads of it, because you have to look at marginalized communities that are not being represented in mainstream entertainment.

“So, I called Brendan and said I think we should option this book, and by this book, I mean these books, because there's a lot of them. And then I followed Rachel Reid, the author on Instagram, and she followed me back. I slid into her DMs, and I was like, ‘What’s up, girl,’ and the rest is history,” he says with a laugh.

“We then came in with a vision of how we can get it done,” adds Brady. “And it speaks to what we think is a way in which our business could help with the costs of making TV. We're going to do this crazy thing where we shoot all six episodes in just one block with one director, one writer, treat it like a movie and keep the cost down that way.”

Bell Media, Sphere Abacus and the CMF stepped up with major funding. “That [funding] system is what keeps Canadian television alive,” says Tierney. “And a show like Heated Rivalry, which was not an obvious bet for anybody, we would absolutely not be here without them.”

CLOCKING OUT

The checklist so far reads: find a solid IP, do intensive pre-production planning, enlist the help of funders who get what you are doing and finally treat the cast and crew with respect by adhering to reasonable work hours.

“We shot this show in 36 days, primarily on 10-hour shoot days. I'm not going to say every day was a 10-hour shoot day,” Brady says. “For us, that's one of the core principles of what I think our business needs to kind of change fundamentally, is to get away from these ridiculously long hours.

“My wife is an assistant costume designer, and she's five months pregnant. And she can't come to set and work 15 hours when she's pregnant. Or she can't do it when we have a kid. So, we need to stop these insane hours that we have.

“Also, from a financial perspective it makes so much more sense,” continues Brady. “Because when you shoot 10 hours, assuming you go into 12, 13 hours a day, you're paying for an additional day. People don't remember that. And I get that gear is expensive, and I get that putting people up in hotels is expensive. But in this country, we're never going to be able to compete with the budgets of the U.S. But what we can compete with is an environment that people actually want to show up and work in.”

CHOOSING LOVE

Later that night, Tierney, Brady and Heated Rivalry actors Hudson Williams and Sophie Nélisse reunited for a surprise behind-the-scenes event that also welcomed special guest Canadian Prime Minister Mark Carney. Like almost everything associated with Heated Rivalry, their red-carpet arrivals went viral.

Hosted by Lainey Lui, the evening allowed the cast and producers to reminisce about making the show, and it was especially moving when Williams and Nélisse watched a clip from his “first coming out” – the restaurant scene in which Rose gently prods Shane about his sexuality.

Nélisse gives a tender, nuanced performance.

“I really thought about how support can be so quiet,” she explains. “And I really wanted the scene to have this sort of stillness. I mean there was a lot in the eye contact and these pauses. I think Rose shows that one of the most generous things you can do for someone is to let them process their feelings without any sort of judgement or commentary. I just wanted her to be that safe space for Shane, for him to be able to open up, but at the same time showing him unconditional love.”

“I remember thinking she was the best person I would want there, across from me, doing this scene,” remembers Williams. “It was very easy to open up. Emoting and having to get vulnerable is hard especially because I think that was our second day, we hadn’t known each other for very long, but instantly I was able to open up.

“I even remember the rehearsal we did right before we got into it, we went off script. We were spitballing and I think the crew had zero faith that we’d have emotion or vulnerability and then we came and instantly the floodgates opened. It was great.”

“They were both amazing in this scene,” says Tierney. “It’s an extraordinary scene and I am so grateful to both of you and I am also super grateful to my editor Véronique Barbe who chose moments I would not have chosen. It was so interesting to watch the scene through her eyes. I basically left her cut in because it surprised me so much and because it revealed things to me that I didn’t expect.”

“Really, Jacob’s writing in this scene is a testament to love,” concludes Brady. “At every moment, the choice is love, and that’s what people are resonating with. That’s what we resonated with throughout this whole experience.”

The post Heated Rivalry’s secret sauce  appeared first on Canada Media Fund.

The Quebecois series Casse-Gueule, funded by the Canada Media Fund, premieres on Crave February 12th. An ode to local gastronomy, every stage of production required a colossal amount of work. Here, star Émile Schneider, head consultant Antonin Mousseau-Rivard and producer Hugo d’Astous revisit the challenges of a shoot in which food became a main character.

Casse-Gueule’s opening scene sets the tone for the series. In the kitchen of a Michelin-starred restaurant, head chef Clovis (Émile Schneider) is working with his team. Amidst a symphony of pots and pans, he tastes a sauce, finishes a plate with tweezers, and checks on the leeks fondant. The images parade across the screen at a lively clip, mixing close-ups of food with wide shots of the excitement happening behind the ovens. But sooner or later, catastrophe strikes…

Written by Frédéric Ouellet and Daniel Chiasson, the eight-episode dramedy follows the adventures of Clovis, a party boy in his 30s who opens his own restaurant with two friends (Zouheir Zerhouni and Mylène Mackay) after being fired from the establishment where he trained. Between financial difficulties, tensions in the kitchen, and the return of his daughter (Estelle Fournier) to his life, Clovis has to learn to be a leader.

“Few series on the restaurant industry exist because producing them is extremely demanding and expensive,” says producer Hugo d’Astous, president of Duo Productions. “We had to be resourceful, work hard and prepare meticulously.”

Getting His Hands Dirty

To learn to cook like a real chef, Schneider was coached by Antonin Mousseau-Rivard at Montreal’s famous restaurant Le Mousso.

Similar to the method taught at The Actors Studio, where performers mine their experiences to prepare for a role, Schneider was trained in all aspects of working in a kitchen, from washing dishes to preparing sauces to developing knife skills. (And yes, it took less than a minute for him to injure himself cutting onions.)

“Knowing how to cook for your family, that’s one thing. Knowing how to cook like a real chef, that’s another. On screen, credibility is essential, there are plenty of details you can’t mess up,” says Mousseau-Rivard.

Once he’d mastered the culinary techniques, Schneider could concentrate on delivering his lines for director Mathieu Cyr’s cameras. “My goal, above all else, was to not waste the team’s time because I wasn’t able to get the movements right,” says the 36-year-old actor who’s tacking his first big TV role. “It seems trivial, but just placing a pat of butter in a hot pan and cooking a fish while I say a line can be complicated.”

Designing the Dishes

As usual with a TV series, each scene required several takes. To ensure consistency, the dishes had to look exactly the same from one shot to the next — the same arrangement of ingredients on the plate, the same texture, the same colour.

With the help of culinary stylists and prop masters — who all had restaurant industry experience — Mousseau-Rivard created multiple copies of the same dish, sometimes on extremely short deadlines.

“The whole team had to cooperate to create each moment,” recalls D’Astous. “When the actors were gobbling up the food, the dishes had to be steaming, when they cut a leg of lamb, the jus had to run out. I can’t even begin to count how many legs of lamb we needed.”

For complex shots, the team would cheat a bit by choreographing movements in advance. “We rehearsed with dry pans,” Schneider says. “The camera moved around us, filming our hands and our faces. Then, everything was adjusted in editing as needed.”

Searching for Ingredients

To make things more challenging, the team wanted to showcase local, fresh and authentic ingredients. “We needed impeccable food because we wanted to celebrate Quebec’s local cuisine and artisans,” says d’Astous. “That all translated into dollars, but most importantly into on-screen value, by generating emotion.”

Every day, Mousseau-Rivard had to find the ingredients, including some that were out of season, for the recipes in the script. “The team was lucky to have me,” he exclaims. “In Montreal, if anyone can find fresh sea urchin, it’s me and the gang at Au Pied de Cochon [restaurant]. We’re the only ones who get them delivered directly by fishermen from the Côte-Nord.”

And when ingredients were impossible to source, he had to get creative. “In one scene, Clovis has to cook bear for a private party,” says the chef. “But it’s illegal to buy wild game meat from a hunter, you can be fined. So, we had to use a legally available alternative — seal, whose extremely dark colour and metallic flavour is similar to bear.”

A Winning Recipe

But is there a danger that food so spectacular could overshadow the actors?

For d’Astous, everything had to be balanced. “We certainly didn’t want the scenes to feel like advertisements or cooking shows,” he says. “We had to find the middle ground between gorgeous visuals, action, settings and emotion. Those are elements the audience won’t consciously notice, but they will most definitely feel.”

Schneider thinks viewers will also recognize themselves in the characters and the issues they face.

“Casse-Gueule is also about friendship, rekindling a father-daughter relationship, and ambition,” he says. “By opening his own restaurant, for the first time in his life, Clovis dares to give himself something grand and magical. But to do it, he needs to clean up his past and face his own demons.”

And, in contrast to the American TV series The Bear, Casse-Gueule explores positive human relationships through a chef who is more respectful of his team, Mousseau-Rivard says. “I think a wide audience will find what they’re looking for in this show.”

The post The tricky business of making a series about the restaurant industry appeared first on Canada Media Fund.

Showrunner Jeff Norton tells us about bringing his YA figure skating drama Finding Her Edge to Canada, and the world, at the most opportune time.

Steamy relationships. Elite athletes battling it out on the ice. An unapologetically Canadian production.

Nope. We’re not talking about Heated Rivalry. This is Finding Her Edge, a YA drama about figure skaters that, if you squint real hard, could be that other show’s younger, more family-friendly sibling.

“Coming after Heated Rivalry and just ahead of the Olympics, we're sort of sandwiched between two cultural moments, and I think we're excited to take advantage of that and show off our show to the audience,” says Jeff Norton, Finding Her Edge’s showrunner and executive producer. The WildBrain-produced series is now streaming on Netflix in Canada and around the world, and on Radio-Canada’s ICI TOU.TV EXTRA for French-Canadian audiences.

Also worth reading: They Shoot, They Score

The fact that Finding Her Edge is based on a novel by American author Jennifer Iacopelli is about the only thing about the production that isn’t Canadian, and Iacopelli has said the story was inspired by Canadian figure skaters Tessa Virtue and Scott Moir. That, and Jane Austen’s Persuasion.

Finding Her Edge’s Canadian cast includes Madelyn Keys, Alice Malakhov and Alexandra Beaton as the Russo sisters, who were born into a figure skating dynasty. Middle sister Adriana (Keys) is the protagonist, caught in a love triangle as she trains for Worlds with her new partner Brayden (Cale Ambrozic) while still having the feels for ex-boyfriend and former skating partner Freddie (Olly Atkins).

Canadian figure skating legends Piper Gilles and Paul Poirier (better known as Piper and Paul) and Elvis Stojko all have cameos in this production that saw its share of challenges, including the demise of Family Channel, on which it was set to air, and a devastating ice storm that almost saw production in Orillia, Ontario, frozen.

Norton, whose previous credits include Geek Girl and The Small Hand, was at home in Burlington, Ontario, when we spoke by Zoom.

Finding Her Edge comes hot on the heels of the Heated Rivalry phenomenon. There are certainly differences in tone and audience but also overlap in that it’s a Canadian show about elite skaters. Does that hurt or help the show’s launch?

First of all, I'm incredibly thrilled for the entire team at Heated Rivalry, and I think what that show has done for Canadian storytelling is amazing. So, we all benefit. The second thing is, I actually think the similarities are less about skating and ice, and more about romance. Fundamentally, Finding Her Edge is a story about love, and it is a romance. And I think, even though the tone of the shows and the appropriateness in terms of its audience [differs], fundamentally, playing with romance is something that's literally tugging at the heartstrings of the audience right now.

Launching just before the Milano Cortina Olympics was intentional. Tell me about bringing everything together in time.

I'd long wanted to do a figure skating show so I'd had this book under option, but I was able to pitch it in a way which was, if we greenlight this now, and when I say now, this was back in the early autumn of ’24, we will be ready, and we'll be able to have a show for the audience simultaneously with the Winter Olympics. When people are excited about the non-fiction of the real Olympics, we'll have a fiction that peels back the curtain and takes the audience behind the scenes into this fascinating world.

Speaking of production, this project has a complicated history. Explain the relationship between Netflix, Radio-Canada’s ICI TOU.TV and WildBrain.

So the project was commissioned by Family Channel, as the Canadian commissioning broadcaster, and Netflix came in as the global partner outside of Canada initially and then, of course, the Family Channel service was shut down.… WildBrain held the distribution rights, and so what they were able to do was then find a new home in Canada for the show. That's when they got it set up with Radio-Canada for French-speaking Canada, and then Netflix for English-speaking Canada.

Aside from losing Family Channel, what are the challenges in reaching young audiences today?

Well, I see the challenges as the same as the opportunities. I think there are more and more screens vying for the attention of younger audiences, and we see it everywhere. My deeper background is as an author, I've written over a dozen Young Adult novels, and as an author I've been competing with screentime for 15 years. And so, now, creating drama for the screen, I see it as just a similar challenge. But I also think that's the opportunity, and what I mean by that is, if you have something utterly compelling people will want to watch it.

In addition to the cast and crew being Canadian, the series was shot in Ontario, much of it between Barrie and Orillia. Why that area?

I had pitched a vision for what I called a Winter Wonderland aesthetic…but I was very aware that there would be a practical risk of not being able to deliver that for the production. We started in February [2025] and there have been years around [the Greater Toronto Area] where the grass is still exposed, and that wasn't the look I was going for. And so, with Angela [Boudreault], who's the producer from WildBrain, we literally looked at a map of southern Ontario and tried to triangulate where we could go, where it would still be feasible for cast and crew, where we could also feel comfortable that we would get the type of weather we would want.

Did you get it?

Well, be careful what you wish for because we did get it, but boy, did we get it. And as you know, we had an incredibly cold winter. We had a lot of snow in Orillia. You'll see in a couple sequences the snowbanks are higher than our actors.

Then in March the area was hit with a catastrophic ice storm. How did that affect the shoot?

The place where we were all staying, we called it Winter Camp, it was the Carriage Ridge Resort, and we lost power there [for three weeks]. In a way it really brought the cast and crew together because we were literally all in the dark. Some of the crew members had propane barbecues in their pickup trucks…. Eventually, we had to move folks. A lot of us tried our best to stay close to a week and then we did have to scatter.

But you continued filming with generators?

We did continue. We didn't lose a day. I mean, we were very careful. The production team really came together and found a way to make sure that everybody was safe, but also conserving our resources. But yeah, we didn't drop a day. To be honest with you, we didn't have the room in the schedule to lose a day. We were on a critical path which would have us film a couple of days in Paris, France. We took the key cast and did walk-and-talks in France at the end of the shoot. So we were always up against that as a deadline…. Our production constraints were real, so we just had to keep going.

The post Canadian TV is getting more ice time appeared first on Canada Media Fund.

Empathie, a Crave original series supported by the Canada Media Fund, is an international sensation with a second season in the works. Lead actors Florence Longpré (also the screenwriter) and Thomas Ngijol expound on the show’s surprising success and the unique appeal of Quebec’s screen industry.

French actor and comedian Thomas Ngijol had no idea what was in store for him in the summer of 2024 when he agreed to star in Empathie. A Parisian of Cameroonian descent, he knew little about Quebec’s screen industry.

“If the series had been broadcast at 10:30 p.m., on an obscure channel, it wouldn’t have shocked or bothered me,” he said during the Nuit de la série panel organized by the Canada Media Fund (CMF) during the 31st Cinemania Francophone Film Festival. The event took place in Montreal this past November.

Nearly a year after the first episodes began streaming on Crave, Ngijol still can’t believe what’s happened. Empathie is the Canadian platform’s most-watched original French-language drama and its top performer in the country with all subscribers, across all genres and languages.

But Empathie’s success extends beyond our borders.

In March, Empathie earned an astounding 13-minute standing ovation and took home the Prix du Public, or Audience Award, at the Séries Mania Television Festival in Lille, France. More recently, the series was nominated at Europe’s Rose d’Or Awards and picked up prizes at the Serielizados Fest in Barcelona, Spain, and at the Venice TV Awards in Italy.

This past September, Canal+, France’s national television channel, started broadcasting Empathie in primetime. “The series is the fastest on record to reach 10 million views on the channel,” said François-Pier Pelinard Lambert, editorial director of Le film français magazine, during the Nuit de la Série panel.

Season 2 Already in the Works

In Season 1, produced by Trio Orange in collaboration with Bell Media, Suzanne (Longpré), a former criminologist, works as a psychiatrist at an institution for individuals convicted of crimes, who are not criminally responsible due to mental disorders. Suzanne and her intervention agent, the compassionate Mortimer (Ngijol), experience victories, small and large, each day, while Suzanne herself teeters on the brink after returning to work following a two-year absence.

Crave and Canal+ are currently collaborating on Season 2, scheduled for release in 2027, but Longpré wasn’t about to reveal any plot details. When asked about Season 2 during the Nuit de la Série panel, she joked, “Suzanne and Mortimer die.”

At the time, she’d only written the first five episodes.

“What I can tell you is that there will be some very exciting new storylines, and we will continue unfinished business from Season 1,” she said. “The idea is to remain true to our original approach while taking it a bit further.”

We’ll just have to wait.

So, how does Longpré cope with the pressure of success and the expectations it brings?

“At first, I pretended the pressure wasn’t there. Finally, I decided to accept it and embrace the rush that comes with it. But that doesn’t stop me from being stressed out or having a good cry, especially on a Monday morning when I’m menstruating,” she said with a wink.

Mental Health Is a Universal Theme

Based on his experiences with projects in North America, Europe and Africa, Ngijol thinks both seasons of Empathie will attract huge audiences in France and elsewhere in the French-speaking world.

“The concept of borders today is increasingly abstract, with global movement becoming more complex and frequent,” he shared in an exclusive interview, just after the Nuit de la Série panel. “We’re more and more connected, and when one culture encounters another we all come out the richer for it. We must continue working to make sure that fiction thrives here and everywhere. I think Empathie will even make it big in Africa.”

Ngijol believes the series has international appeal because it tackles mental health, a subject that is both universal and timely. “For years, anyone affected directly or indirectly [by mental health issues] felt ashamed and didn’t dare talk about it openly. People today are more open about mental health,” he said. “Empathie allows us to find the humour in it, to feel less alone, and to let it all out through laughter or tears, whatever works.”

Longpré, who, as a teen, went through a period of depression after her mother died, was eager to approach psychiatry with humour and compassion. Wanting to steer clear of stereotypes, she consulted with two psychiatrists. “Since it was a subject close to my heart I wanted to imbue the series with a generosity of spirit, or at least that’s what we were trying to evoke,” she said during the panel.

“As a writer, I delved into topics that I might not have explored initially and then did my best to explain them to viewers,” Longpré explained.

Ngijol thinks he knows why the message resonates so strongly with Quebec’s French cousins. “Our society is somewhat more cynical than yours. It’s more challenging for us to face difficult subjects and express how we feel.”

Originality Travels Well

Empathie stands out not only for the stories it tells, but also for director Guillaume Lonergan’s (Audrey est revenue, M’entends-tu?) use of bold visuals, surreal scenes and a striking soundtrack to heighten emotions. There are the ballerinas, dressed all in black, who metaphorically illustrate the balance and imbalance, strength and fragility, of coping with mental illness. And there are the rain clouds that often envelop Suzanne and reflect her deep inner sadness.

“[In Quebec] you allow yourselves the freedom to do things we don’t allow ourselves in France because we are too rational,” Ngijol said. “You might have fewer resources, but you compensate with greater creativity and freedom.”

For journalist Pelinard Lambert, this creativity is in demand from all over the world now that streaming has made it easy to access ideas and content from anywhere.

“We’ve known for many years that Quebec was rich in originality, but our interest was mainly in buying formats to adapt, as it happened with Un gars, une fille,” he said, referring to the Quebec series that was adapted by more than two-dozen countries. “Today it’s no longer the formats but the series themselves that are travelling abroad.”

The post The World Yearns for More Empathie appeared first on Canada Media Fund.

What started as an OUTtvgo web series five years ago has been promoted to the big leagues. We talk with Slo Pitch creators Karen Knox and Gwenlyn Cumyn about reuniting the team to take their LGBTQ softball series to Crave.

You don’t need a lot of money to make people laugh.

A story about a team of underdogs, great writing, and a brilliant cast of comedic actors will do the trick.

Karen Knox, Gwenlyn Cumyn and J Stevens believed that idea when they co-created the micro-budget series Slo Pitch, an LGBTQ comedy focused on a beer-league softball team (the cleverly named Brovaries) consisting of queer and non-binary players who aren’t the most athletically gifted but know how to have a good time.

Slo Pitch began as a short-form web series on OUTtvgo in 2020, drawing dedicated fans with its Parks and Recreation meets The L Word vibe. The trio knew they had a winning formula, and so did an assortment of funders — including the Canada Media Fund (CMF), Bell Media and Elliot Page’s PageBoy Productions — that stepped up to co-produce and reboot the show that will air as a 10-episode series on Crave in the spring of 2026.

In addition to writing and creating Slo Pitch, Knox and Cumyn also star, with Stevens directing.

Knox plays Boris, a German immigrant obsessed with beer and finding a woman to marry so she’s not deported, while Cumyn is Ann, a bisexual flirt juggling romantic partners while rooming with the Brovaries’ captain, Joanne (Kirsten Rasmussen), who is determined to see her team defeat their archrivals, the Toronto Blue Gays.

Knox and Cumyn were in Toronto, having recently wrapped production, when we caught up by phone.

How did the idea for Slo Pitch come together?

Cumyn: Knox and I went to George Brown Theatre School together a decade ago. We had made a web series, Barbelle, together that J had seen. J had the idea for Slo Pitch because they had been on an Aussie rules team, which had been full of drama. So together we developed this idea of a slo-pitch team of mostly queer, mostly female, players because we had so many friends who play on rec league teams who also have really dramatic, comedic stories. There’s a lot to mine from that world.

Tell us about your characters.

Cumyn: Ann is a slutty bisexual. We're reclaiming the trope [laughs]. She thinks that she’s hot sh-t. She's a sick bartender who can pick anybody up, or at least that's how she acts. And in this first season she really contends with the mess that she's made on and off the field.

Knox: I love Boris, this funny, really raucous, horny, crazy woman. And not too much of a spoiler, but she has a real relationship in this 10-part series and it's beautiful and so real and so funny.

The last of Slo Pitch’s two online seasons hit the web back in 2022. How did it feel to revisit the characters and get the production team back together for the reboot?

Knox: It felt like all the stars aligned in this beautiful way to bring back the vast majority of people who previously had no money but worked hard and made something pretty good on our web series. To get to do it on a bigger stage, to spend even more time together and to have a set that was even more comfortable, because we had a little bit more money to make sure that everybody was appropriately taken care of, it just felt awesome.

Does a bigger budget mean bigger dreams or bigger headaches, figuring out how to allocate the funds?

Cumyn: Definitely bigger dreams for us. You know, it's still Canadian television so it's not like we're working with a Game of Thrones budget here [laughs]. And honestly, it felt like the perfect stepping stone for us. Maybe in the web series we were living beyond our means, and now we are living within our means. Not that we wouldn't take more. But we got to work with two cameras on set, which was great. Our art department has always gone above and beyond, but I hope they felt a little more financially free to do what they wanted to do.

Knox: Honestly, it's so nice to be able to pay people a wage that is appropriate for them. With the digital series you're really scraping the bottom of the barrel. People are getting paid, but it's not enough with the state of the economy right now. It's just so nice to be able to come to work and know that people are taken care of and, honestly, it helped my shoulders drop a little bit.

What I love about the series is that it is based in queer culture, but it resonates beyond that, hitting on sports, relationships, and work culture.

Knox: Right. We all agreed when we were in the writers’ room that we're not setting out to make a queer show. We're just doing what reflects our own lives. That's what this is. These people are who I see in the streets. These are the people that I hang out with. I wish for a world where we move past representation and it's just normalization. Yes, there’s a specificity to the humour, but we really wanted to make it so that it didn't feel like an inside joke. Here’s a story that everyone could relate to that wasn't preachy. It’s just a stupid, fun, horny, chaotic sports show. And to me that was like the most radical thing that we could do.

Cumyn: We want audiences to have a good time. The world is a very scary place right now and politics are really heated. And we just want the show to feel like a breath of fresh air. And I think it was magical to be shooting the show while the Blue Jays were in the World Series. It really felt like a very good omen, despite the loss. It illustrated for us that sports can be such a unifier, and we saw the Jays bring an entire country together. That's what we want Slo Pitch to feel like. Not to be cheesy, but despite our differences we can get on the field and hit some balls with bats and all that disappears.

The post Slo Pitch is Going to the Show appeared first on Canada Media Fund.