Authors & Partners
Laurent Guérin is a content innovation and strategy expert. When he was an MBA Commerce and Management student in San Francisco, he became passionate about an emerging technology called the Internet. The passion never left him and he became a pioneer of online video content. In 1999, he participated in the creation of nouvo.com, a web television platform in France. He then became involved in video-on-demand services and coproduced Detective Avenue, a visionary convergent project. In 2013, he moved to Toronto to join TFO, where he became Vice President, Chief Content and Digital Officer. He was a key element behind the digital success of TFO, driving the group’s YouTube channels toward the one-billions views mark. His curiosity and sense of innovation naturally led him to blockchain technology and the entire ecosystem around Web 3.0. In 2021, he created Active Content and supported his clients in their innovation and development strategies. Laurent is a frequent jury member for the CMF’s innovation and marketing programs and collaborates with the Guilde du jeu vidéo du Québec.