Insights
Categories: Demographics • Research • Perspectives • Industry
This is a collection of CMF research and reports powered by the CMF.
Demographics
December 10, 2024
2023-2024 Demographic Report
As part of the CMF’s Analytics and Strategic Insights (ASI) mandate on data equity, this report provides a comprehensive overview into demographic representation via PERSONA-ID across CMF programs during the 2023-2024 fiscal year.
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March 7, 2024
2022-2023 Demographic Report
This report reflects data collected from the CMF’s Programs in 2022-2023 through the self-reporting by individuals through PERSONA-ID. Its main objective is to inform the industry on the demographic representation of Key Roles and Ownership in CMF Programs.
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January 31, 2024
Creating Change
In April 2021, the Department of Canadian Heritage (PCH) announced funding of $60M ($20M per year for three years) to the Canada Media Fund (CMF) to support equity, diversity, and inclusion (EDI). The funding added economic value and resulted in measurable progress towards a fully inclusive Canadian audiovisual sector.
Read moreResearch
January 16, 2025
CMF Genre Report: Children and Youth and One-Off Documentary
This research report stems from data and industry calls around the state of children and youth content and one-off documentaries, examining how and why CMF participation in these genres has changed and the effects of this change.
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June 24, 2024
Inclusive Games
This report assesses the current state of inclusion across the video game industry, observing current trends and challenges within a mutually reinforcing ecosystem that connects industry (workforce), content (games), and audiences (players).
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June 4, 2024
PERSONA-ID: UX Research
The CMF sought to survey the population of PERSONA-ID users to gain feedback on the overall user experience with the system, their perceptions on data collection, and reporting in general.
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April 1, 2020
COVID Emergency Relief Funds
The CMF commissioned Ipsos to conduct a first-of-its-kind collection of in-depth data and information from 154 Black and People of Colour companies that received federal COVID-19 emergency relief funding via the CMF.
Read morePerspectives
March 11, 2025
Perspectives: The Currency of Audience
The third issue of Perspectives returns to the fundamentals of media creation. It explores how broadening the way we think about intellectual property (IP), and understanding the role of audiences in discoverability, can better position Canadian creators to compete globally.
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May 21, 2024
Perspectives: Embracing Change
The second issue of Perspectives explores change. We’ve all heard the expression “embracing change” but what kind of change matters most for the screen industry? What dynamics should we be paying attention to?
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November 9, 2023
Perspectives: Flipping the screen
Backed by the latest data and analysis, this first issue of Perspectives provides an overview of the forces at play and helps us better understand the dynamics at work in this race for audiences and attention that is rapidly reshaping our industry.
Read moreIndustry
December 19, 2024
Profile 2024
This annual economic report from the Canadian Media Producers Association (CMPA) on Canada’s screen-based production industry offers a wealth of statistics on the most recent production year, as well as longer-term trends in Canada’s three main screen-content segments: film and television production, foreign location and service production, and broadcaster in-house production.
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September 13, 2023
What You Said: New Futures For Canadian Content
One year of research and conversations, led by the independent research team La Société des demains. An online survey for the industry and the public, face-to-face interviews, in-person and virtual foresight workshops, and many written submissions. 2,800+ participants from coast to coast to coast. Over 1,000 hours of feedback.
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June 17, 2021
Spark Courage: What We Heard
This report highlights the 15 main takeaways that emerged from the consultations — key areas to consider in a modernized program architecture for the CMF, areas where many of the conversations we had this spring intersected and converged.
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