Demographic Report
This report provides a comprehensive overview into demographic representation across CMF programs during the 2023-2024 fiscal year. This initiative is part of the CMF’s Analytics and Strategic Insights (ASI) mandate on data equity, which analyzes demographic data to produce insights that support the CMF’s Equity, Diversity, Inclusion, and Accessibility (EDIA) objectives.
Key takeaways
- PERSONA-ID participation increased: In 2023-2024, 89 per cent of all declared Key Roles included a PERSONA-ID number, compared to 83 per cent in 2022-2023. Meanwhile, shareholder participation rose from 67 per cent in the previous year to 85 per cent in 2023-2024.
- More Indigenous representation: The overall representation of First Nations, Inuit, and Métis peoples in Key Roles within linear content increased from seven per cent to nine per cent in 2023-2024. This growth was especially notable in Indigenous-language productions, where Indigenous representation rose from 57 per cent to 68 per cent.
- Representation of Diverse Communities grew: Across all linear content, Diverse Community representation in Key Roles rose from 32 per cent in 2022-2023 to 36 per cent in 2023-2024. In interactive digital media (IDM) content, representation grew from 46 per cent to 49 per cent in 2023-2024.
Alongside year-over-year data, the report incorporates results from a PERSONA-ID user survey conducted in February 2024 and feedback gathered from consultations with industry guilds, associations, and community organizations during the spring and summer of 2024.
A cornerstone of our EDIA Strategy, PERSONA-ID is a self-identification system used to measure and monitor the demographic representation of Key Roles and Ownership in projects submitted to and supported by the CMF. The confidential demographic data is used in an aggregated and anonymized form to inform our policies and programs that provide support for underrepresented creators in Canada’s audiovisual sector.