Demographic Report

This report provides a comprehensive overview into demographic representation across CMF programs during the 2024–2025 fiscal year. This initiative is part of the CMF’s Analytics and Strategic Insights (ASI) mandate on data equity, which analyzes demographic data to produce insights that support the CMF’s Equity, Diversity, Inclusion, and Accessibility (EDIA) objectives.

Key takeaways

• Interactive demographic dashboard: New this year, our interactive dashboard offers new ways of visualizing and cross-referencing demographic data in line with our commitments to transparency and data accessibility.

• Representation is improving: Overall representation of Diverse Communities steadily increased over the last three years, particularly among Disabled Persons/Persons with Disability(ies) and in interactive digital media (IDM) projects.

• Canada’s regions show different strengths and different barriers: Representation varies significantly across the country’s regions. The Prairies, for example, have the highest Indigenous representation in linear projects, while Ontario and Quebec lag on that measure. These differences point to both unique regional strengths and persistent structural barriers that may require tailored strategies.

A cornerstone of our Equity, Diversity, Inclusion, and Accessibility Strategy PERSONA-ID is a self-identification system used to measure and monitor the demographic representation of Key Roles and Ownership shares in projects submitted to and supported by the CMF. The confidential demographic data is used in an aggregated and anonymized form to inform our policies and programs that provide support for creators in Canada’s audiovisual sector.

Read summary report Read full report

To view the full data behind the chart, including labels that may not appear directly on the graph, right‑click anywhere on the visualization and select the option to display the data in a table. This will open a detailed table where all values are fully visible.

The demographic data was collected through PERSONA-ID, the CMF’s voluntary self-identification system introduced in early 2022.