Belgium and Canada collaborate on incentive for interactive digital media

The Canada Media Fund and Wallimage (Wallonia, Belgium) announced today an agreement to establish an incentive to encourage the codevelopment and coproduction of eligible interactive digital media projects between transatlantic producers.

“The CMF is delighted to be working with Wallimage to present an opportunity for Canadian and Belgian producers to partner and create interactive digital content that resonates with audiences in Canada and around the world” says Valerie Creighton, President and CEO, CMF. “We look forward to a successful working relationship that will deliver new compelling content from talented producers in both countries.”

“Ever since Wallimage has decided to support the Crossmedia sector, our go-to-market model has been the CMF. It is therefore a great honor and a wonderful encouragement to be able to build bridges between producers and service providers from our region and their Canadian counterparts” adds Philippe Reynaert, CEO of Wallimage. “From now on we’ll be associating Transmedia and Transatlantic!”

The Canada – Wallonia Digital Media Incentive for Multiplatform Projects’ budget is set at CAD $600,000, with each partner investing half of the total amount. Projects must be digital interactive content, explore a transmedia approach to content production, innovative or experimental and developed on appropriate platform(s) with regards to content and audiences.

The incentive is now open for applications and the closing date is February 2, 2015. Projects will be evaluated and chosen by a selection committee composed of representatives from the CMF, Wallimage and an industry expert.

Click here to access the incentive’s guidelines.

About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. For more visit

About Wallimage
Wallimage is the public financing arm of the audiovisual sector in Wallonia. Mainly recognized for its support brought to local talents and its achievements in attracting A-list international co-productions on Wallonia’s soil, the economical fund is also active in financing audiovisual servicing companies set in southern Belgium. Wallimage has been an early participant of Creative Wallonia, a programme through which the fund can invest in the development of creative digital industries. For more visit


For more information, please contact:

Pierre Campeau
Communications Manager
Canada Media Fund
[email protected]

Domenico La Porta
CrossMedia Manager
+32 476 70 27 32
[email protected]