Canada and Wallonia renew incentive for interactive digital media

Toronto/Mons, September 8, 2016 - The Canada Media Fund (CMF) and Wallimage, Wallonia, Belgium’s audiovisual content development fund, announced today a renewal of their incentive to encourage the coproduction of eligible interactive digital media projects between producers in Canada and Wallonia. This is the third consecutive year both agencies have collaborated on this incentive.

The Canada – Wallonia Digital Media Incentive for Multiplatform Projects’ budget is set at CAD $600,000, with each partner investing half of the total amount. Projects must be digital interactive content, explore a transmedia approach to content production, be innovative or experimental, and developed on appropriate platforms.

Projects will be evaluated according to a set of criteria by a selection committee composed of CMF and Wallimage representatives with the collaboration of an international expert in transmedia.

Since the inception of this incentive with Wallimage in 2014, four projects received a combined total of CAD$1M. For more information on projects financed by the CMF, please access the Funded Projects Database.

The incentive is now open for applications and the closing date is December 13, 2016.

Click here to access the incentive’s guidelines.

About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors. Please visit

About Wallimage
Wallimage is the public financing arm of the audiovisual sector in Wallonia. Mainly recognized for its support brought to local talents and its achievements in attracting A-list international co-productions on Wallonia’s soil, the economical fund is also active in financing audiovisual servicing companies set in southern Belgium. Wallimage has been an early participant of Creative Wallonia, a programme through which the fund can invest in the development of creative digital industries. For more visit


For more information, please contact:

Canada Media Fund Program Administrator
Stéphane Cosentino
Deputy Director – Experimental Stream
[email protected]

Domenico La Porta
CrossMedia Manager
+32 476 70 27 32
[email protected]

For media requests, please contact:

Canada Media Fund
André Ferreira
Communications Manager
[email protected]