CMF, Ben Mulroney, Cineplex, eOne and Karine Vanasse on Branding Content

Toronto, September 5, 2018 – The Canada Media Fund (CMF), in partnership with the Toronto International Film Festival (TIFF), will host and participate in an industry session taking place during the industry track of the festival dedicated to “Engaging Today’s Consumers: Building a National Brand for Film, TV, and Digital”. The session will be on Saturday, September 8, 2018 from 12:00 pm to 1:00 pm at Conference Room B, CBC, 250 Front Street West in Toronto.

Joined by industry leaders and creative talent, Valerie Creighton will moderate a panel discussion on why now is the time to think outside the box and build a consumer-facing brand for the Canadian audiovisual industry that has the power to inspire audiences; to change the way Canadians and the world perceive Canadian content; and to shine a spotlight Canada’s creative talent, both at home and around the world. 

  • Moderator: Valerie Creighton, President & CEO, CMF
  • Panelists: 
    • Jocelyn Hamilton, President – Canada, Television, eOne 
    • Michael Kennedy, Executive Vice President Filmed Entertainment, Cineplex
    • Ben Mulroney, established journalist and host of etalk and Your Morning
    • Karine Vanasse, award-winning Canadian actress, star of Cardinal 

“Some of the most talented directors, actors, game makers, app developers, and storytellers on earth were made right here in Canada. One of the best leading actors in Hollywood was made in London, Ontario. One of the best directors was made in Montréal, Quebec. Canadians are making the finest content in the world. It’s time we take credit for it,” said Valerie Creighton, President and CEO, CMF.

About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors. Please visit


For more information, please contact:

Megan Ip
Promotions Manager
Canada Media Fund
[email protected]