CMF publishes its 2017 Trends Report

Montréal, February 14, 2017—The Canada Media Fund (CMF) released today its 2017 Trends Report, The Digital Puzzle: Piecing Back Together the Content Value Chain. This report provides an in-depth analysis of the trends affecting the audiovisual industry in Canada and elsewhere.

This latest edition looks at the transformation of the audiovisual industry and examines the value creation opportunities that have emerged from the major industrial reorganization. To do so, the CMF focuses on four fronts: technology and innovation, consumer habits, business models, and markets and competition.

The report looks at the following trends and analyzes the opposing forces and the interests involved:

  • Content distribution in the discovery oligopoly era. The dominant platforms are tightening their grip on the Web and the discovery of content. The next tool in the struggle to control user attention: artificial intelligence.
  • The race for winning content is on. In an era of overabundance, certain types of content stand out: live, drama, and children’s programming are top bets. 
  • Diversity is a winning business model. While diversity raises crucial social and political issues, there are also many business opportunities for the taking.
  • The global playing field is being redrawn: new centres of influence on consumption, content, and investment. The giants of Silicon Valley and Hollywood are no longer the only ones calling the shots. New hubs are emerging in other parts of the world, especially in the Asia-Pacific region.

Trends reports are published twice a year. They can be viewed on CMF Trends, along with a range of research reports supported by the CMF.

About Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. It also guides Canadian content towards a competitive global digital environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors. Please visit


For more information, please contact:

André Ferreira
Communications Manager
Canada Media Fund
[email protected]