New CMF Sponsored Report Shows Huge Online Opportunities for Canadian Producers
Ottawa, February 28, 2012 – The Canadian Media Production Association (CMPA) released an important new report today that examines how the “videofication” of the Internet – the ever-increasing time spent by consumers watching video content online – is generating increased demand for professionally produced original content that is specifically made for an online audience, while at the same time challenging the business models of the traditional television industry. The report was supported by the Canada Media Fund (CMF) and the Ontario Media Development Corporation.
Content Everywhere: Mapping the Digital Future for the Canadian Production Industry authored by Catherine Tait of Duopoly Inc., also examines how major US-based content aggregators like YouTube, Yahoo and Hulu are making significant investments in original, professionally-produced programming as they look to distinguish their brands, increase audience engagement and attract greater advertising dollars to their platforms.
Content Everywhere: Mapping the Digital Future for the Canadian Production Industry is available here.