The Canada Media Fund Announces New Research Partnership with Screen Australia at Power to the Pixel’s Cross-Media Forum in London

London, October 17, 2012 - The Canada Media Fund (CMF) today announced a new resource for creators and producers of digital media content, resulting from a research partnership with Screen Australia and supported by Canadian Media Production Association (CMPA). The Transmedia Multiplatform and Convergent (TMC) Resource Kit was conceived, designed, and developed by Dr. Siobhan O’Flynn and Anthea Foyer.

Media producers in both countries will gain a greater understanding of existing examples of convergent, multi-platform and transmedia national and international projects as well as market intelligence on emergent technologies, platforms and practices. This vital resource can be found at

In launching the TMC Resource Kit today, Catalina Briceno, Director of Industry and Market Trends at the Canada Media Fund said: “This is a valuable resource for Canadian and Australian creators and producers who are working in the expanding digital media market. It is a website that will continue to evolve and add pertinent information for the industry.”

This market continues to grow and has become more prevalent within the Canadian and Australian landscapes, as well as internationally. The TMC Resource Kit is designed to help Australian and Canadian producers keep abreast of changes.

About the Canada Media Fund
The Canada Media Fund (CMF) champions the creation and promotion of successful, innovative, Canadian content and software applications for current and emerging digital platforms through financial support and industry research. Created by Canada’s cable and satellite distributors and the Government of Canada, the CMF aspires to connect Canadians to our creative expressions, to each other, and to the world. Visit

The CMF invites you to screen the best of Canada’s multiplatform productions at, a website designed to showcase and celebrate Canada’s creative talents and screen-based productions from television productions to games, web content, and software and applications.

About Screen Australia
Screen Australia is the key Federal Government direct funding body for the Australian screen production industry. Its functions are to support and promote the development of a highly creative, innovative and commercially sustainable Australian screen production industry.

About CMPA 
The Canadian Media Production Association (CMPA) is Canada's leading trade association for independent producers representing almost 400 companies engaged in the production and distribution of English-language television programs, feature films and digital media. The CMPA works on behalf of members to promote and stimulate the Canadian production industry. Their goal is to ensure the continued success of Canada's independent production sector and a future for Canadian content.


Media Contact:

Pierre Campeau
Communications Manager
Canada Media Fund
[email protected]