‘Canadian stories are a force worldwide’: CMF launches 2026–2029 strategy to empower the next era of Canadian storytelling
Toronto, March 24, 2026 — “Modernize, mobilize, maximize, monetize”: Under the banner of a new vision and mission that puts our country’s stories front and centre, the Canada Media Fund (CMF) today announced the launch of our 2026–2029 Strategic Plan with four strategic pillars to guide our work over the next three years as we reimagine the way forward, ignite the spark in Canadians, unlock the industry’s full potential, and fuel its growth.
The outcome of our three-year strategy will be investment in a stronger and globally competitive industry that supports the creation and international reach of Canadian and Indigenous stories while generating economic and cultural returns that benefit everyone.
“Our new strategic plan positions the CMF to support creators and companies in a global marketplace, ensuring we invest in the opportunities they need to come out ahead of the competition,” said Valerie Creighton, President and CEO, CMF. “As the country’s largest funder of screen-based content, we know that investing in Canada’s cultural industry is a nation-building project. By modernizing our programs, strengthening partnerships, and capitalizing on innovation and growth, we will do our part to champion authentic Canadian and Indigenous stories that meet audiences where they are and reflect how producers create, at home and around the world.”
The four Ms are the long-term outcomes of our three-year strategic plan, driven by key actions that will guide the CMF as we move forward, including:
- Broader access to CMF funding and a re-balanced, market-driven investment model
- A shared direction for the sector that aligns creative, industry, and economic priorities
- Stronger engagement with the audiovisual industry and increased collaboration via strategic partnerships
- Pathways to domestic and international markets
- Diversified revenue sources to reinforce the long-term resilience of companies in the Canadian screen-based ecosystem
- More integration of inclusion and data-driven decision making
About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances, and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voices, and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite, and IPTV distributors. Visit our website for more information.
Media contact
Maxime Ruel
Senior Manager, Communications
[email protected]
