Rime El Jadidi is a writer, filmmaker, and marketing professional. She joined the Canada Media Fund in May 2022 as a Communications Coordinator. The common thread in her career is her passion for storytelling and its power to influence how we view and interact with each other. Rime is also a contributor on the Narrative Change Lab, an initiative run by Inspirit Foundation to shift the Canadian narrative landscape for equity-seeking groups through pop culture. Previously, Rime worked for BIPOC TV & Film as a Marketing and Communications Coordinator, as well as facilitated virtual consultations in French and English for the Black Screen Office’s Being Seen project. She started her career in journalism and speaks five languages.