Belgium and Canada renew interactive digital media incentive

Montréal (Canada)/Mons (Belgium), June 3, 2015 – Today, at the Coming to Your Screens conference in Montréal, the Canada Media Fund (CMF) announced the renewal of its joint incentive with Wallimage (Wallonia, Belgium) for digital media coproductions among producers in both countries. The first agreement in 2014 supported three coproductions through a financing package totalling C$600,000. 

“Renewal of this agreement underscores the CMF commitment to strengthen relations with Belgium,” said CMF president and CEO Valerie Creighton. “I would like to thank the Wallimage team, and especially their director, Philippe Reynaert, for their cooperation and support for this vision of fostering digital productions between our two countries. The success of the first agreement in 2014 makes it possible for us to carry on the work we’ve begun and offer new opportunities for our talented producers.”

The Canada – Wallonia Digital Media Incentive for Multiplatform Projects’ budget is set at CAD $600,000, with each partner investing half of the total amount. Projects must be digital interactive content, explore a transmedia approach to content production, innovative or experimental and developed on appropriate platform(s) with regards to content and audiences.

The initiative is now open to receive applications. The deadline is September 1, 2015. A selection committee of CMF and Wallimage representatives, together with an industry expert, will assess and select the winning projects.

To obtain the initiative guidelines, please click here.

About the Canada Media Fund
The Canada Media Fund (CMF) fosters, promotes, develops and finances the production of Canadian content and relevant applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through industry and private sector partnerships. To learn more, please visit

About Wallimage
Wallimage is the public financing vehicle for the audiovisual sector in Wallonia. Mainly known for its support to local talents over the past 10 years and its ability to attract major international productions to the Walloon area, the fund is also active in financing audiovisual service companies based in Southern Belgium. Wallimage was one of the first partners in Creative Wallonia, an inspiring program that has allowed it to invest in new formats in the Creative Digital industry. For more information please visit


For more information, please contact:

Pierre Campeau    
Communications Manager
Canada Media Fund
[email protected] 

Philippe Reynaert
+32 65 40 40 33
[email protected]