CMF contributes to groundbreaking research on Canada’s VR ecosystem

Toronto, June 27, 2017 – The Canada Media Fund has supported innovative research on Canada’s VR ecosystem. Entitled Pulse on VR: A Living Ecosystem, the study captures the workflows, tools, challenges and opportunities that Virtual Reality (VR) creators and technologists face in an ever-changing landscape. This research was spearheaded by the Canadian Film Centre’s Media Lab (CFC Media Lab), in association with OMERS Ventures, Nordicity, and several federal and provincial agencies. The initial results of the study were presented at the House of VR in Toronto last night.

Pulse on VR: A Living Ecosystem will provide an ongoing snapshot of the evolving VR ecosystem for the next several years. The next round of data will be shared in Fall 2017, with new case studies and situation findings made available at

Launched in June 2016, Pulse on VR: A Living Ecosystem has been surveying the evolving Canadian VR ecosystem and focuses on key VR markets in Canada with additional insights gathered from California.

Executed by Nordicity, Pulse on VR is informed by analysis of VR companies by means of a survey, desk research and case study interviews that are designed to: understand how VR experiences are being created and distributed (the workflow); track which technologies are most prevalent among companies; and shed light on VR’s market potential.

The ongoing study is calling for both new and return participants to join and update their data, thereby contributing to an accurate, comprehensive snapshot of the evolving field. An accessible survey and data with case studies will be available on the website. For questions about the survey, please contact Kristian Roberts at [email protected].

As evidenced by the reaction to last night’s announcement, the results of this work – a living study and ongoing snapshot of VR as a transformative, changing medium – will benefit companies, funders, investors and content creators working in VR seeking to know where they fit into the ecosystem.

Pulse on VR: A Living Ecosystem is generously supported by the Ontario Media Development Corporation (OMDC), The Federal Economic Development Agency for Southern Ontario, On-Screen Manitoba (OSM), New Media Manitoba (NMM), Creative BC, Canada Media Fund (CMF-FMC), Telefilm Canada, SODEC and Super Ventures.

About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors. Please visit


For more information, please contact:

André Ferreira
Communications Manager
[email protected]