CMF publishes third Demographic Report

Toronto, February 5, 2026 — The Canada Media Fund (CMF) today published the third edition of our Demographic Report, with data collected from individuals who self-identified through our PERSONA-ID system for our funding programs in the 2024–2025 fiscal year. 

“This report is a powerful reminder of the CMF’s commitment to transparency and using data to drive learning, accountability, and continuous improvement,” said Joy Loewen, the CMF’s Vice President of Industry Development. “By regularly examining who is accessing our funding and how, we gain clearer insight into where progress is happening and where more focus is needed. This work is essential to advancing equity across the industry and responds to actions identified in our 2024–2027 EDIA Strategy, All In: Embedding Equity, Diversity, Inclusion, and Accessibility in the audiovisual industry.”   

Key takeaways 

• Interactive demographic dashboard: New this year, our interactive dashboard offers new ways of visualizing and cross-referencing demographic data in line with our commitments to transparency and data accessibility. 

• Representation is improving: Overall representation of Diverse Communities steadily increased over the last three years, particularly among Disabled Persons/Persons with Disability(ies) and in interactive digital media (IDM) projects.  

• Canada’s regions show different strengths and different barriers: Representation varies significantly across the country’s regions. The Prairies, for example, have the highest Indigenous representation in linear projects, while Ontario and Quebec lag on that measure. These differences point to both unique regional strengths and persistent structural barriers that may require tailored strategies. 

Access the report below for a full analysis of the key takeaways.

A cornerstone of our Equity, Diversity, Inclusion, and Accessibility Strategy PERSONA-ID is a self-identification system used to measure and monitor the demographic representation of Key Roles and Ownership shares in projects submitted to and supported by the CMF. The confidential demographic data is used in an aggregated and anonymized form to inform our policies and programs that provide support for creators in Canada’s audiovisual sector. 

About the Canada Media Fund    
The Canada Media Fund (CMF) fosters, develops, finances, and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice, and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite, and IPTV distributors. Visit our website for more information.    

Media Contact 

Maxime Ruel 
Senior Manager, Communications 
[email protected]