New Dialogue online application platform

Provides collaborative cloud-based environment for clients

Can evolve to add new programs and partners

Improved data collection capability to help report on gender parity objectives


Montreal, April 6, 2017 - Today, Telefilm Canada officially launched its online platform, known as Dialogue, which allows audiovisual industry clients to create, submit and manage their funding applications in one place, and soon to be 24/7. Dialogue is the result of a joint initiative between Telefilm and the Canada Media Fund (CMF), whose clients are also benefitting from this platform. Dialogue is gradually replacing Telefilm’s previous online application platform, eTelefilm.

Over the last 12 months, the CMF and Telefilm have successfully moved several of their respective programs to the new platform. The remaining initiatives will migrate in the coming months.

“The efforts to modernize the funding application platform were supported by the valuable feedback from industry stakeholders who use this platform on a regular basis,” said Valerie Creighton, President and CEO, CMF. “Dialogue’s new features offer an enhanced and streamlined user experience. This turnkey, collaborative system will simplify the application processes, allowing the CMF and the CMF Program Administrator to better serve our clients’ needs.”

Carolle Brabant, Telefilm Canada’s Executive Director, added: “Dialogue represents our commitment to being more agile, responsive and client focused. With this paperless, one-stop shop our clients will find that completing the application process will be speedier and more intuitive. In addition, the new platform’s improved data collection capability will help report on our objective to achieve, by 2020, a balanced production portfolio (at all budget levels) that reflects gender parity in each of the key roles of: director, writer and producer.”

Better serving the present and future needs of clients

Among Dialogue’s benefits:

  • Provides an improved collaborative environment for clients to apply and manage their applications, and is accessible from any device.

  • The platform’s data access provides improved data security, integrity and transparency to clients.

  • The tool and processes created can be used beyond the current scope of funds and programs. No matter the direction, the platform can adapt.

About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors. Please visit


Media Contact:

André Ferreira
Communications Manager
[email protected]