‘The Stories That Made Us’: Strombo’s cross-Canada roadtrip-turned-docuseries out now!
Toronto, December 4, 2025 — After a summer spent travelling from coast to coast to coast, MADE | NOUS is thrilled to announce that audiences can now experience the inspiring cross-country journey led by broadcasting icon George Stroumboulopoulos in a new docuseries, The Stories that MADE Us, available nationwide starting December 4. Part one of three is now available on YouTube and made-nous.ca, with remaining episodes dropping in winter 2026.
Earlier this summer, George set out from Vancouver on a cross-Canada tour with a film crew and one central question for everyone he met: Which Canadian film or television work made you? The trip included a candid conversation with Prime Minister Mark Carney about the strength of Canada’s cultural sovereignty, the Canadian films and TV shows that shaped his life, and why Canadian stories matter now more than ever.
Over the course of the journey, George visited communities across the country, from major cities to northern regions, capturing heartfelt conversations with everyday Canadians and national icons alike. These interviews explore the stories, creators, and cultural touchstones that have shaped Canadian identity, strengthened communities, and inspired generations of creative talent.
Campaign Highlights
27 in-depth conversations with Canadians across the country, including:
- Prime Minister Mark Carney
- Ryan Reynolds (actor, producer)
- Chris Hadfield (astronaut)
- Jessie Reyez (singer-songwriter)
- Emily Hampshire (Schitt’s Creek)
- Paul Sun-Hyung Lee (Kim’s Convenience)
- Jay Baruchel (Goon)
- Tantoo Cardinal (North of 60)
- Tonya Williams (The Young and the Restless; founder/executive director, Reelworld Screen Institute)
- Atom Egoyan (filmmaker; The Sweet Hereafter)
- Rob Baker (musician; The Tragically Hip)
- Sam Reinhart (NHL player; Florida Panthers, Stanley Cup winner)
French-language interviews include:
- Pierre-Yves Lord (TV host)
- Les Hay Babies (Acadian folk trio)
- Kim Thúy (author; Ru, Em)
- Chloé Robichaud (director; Deux femmes en or)
- More than 100 vox pops
- 14 cities visited across seven provinces and one territory (BC, AB, MB, ON, QC, NB, PE, NU)
Since 2019, the MADE | NOUS initiative has put the spotlight on Canada’s world-class talent in film, TV, gaming, and digital entertainment, aiming to shift perceptions of Canadian content at home and abroad. Last year, MADE | NOUS successfully launched its ‘Hometown Hero’ mural campaign showcasing Canadian creative talent and inspiring communities across the country. To date, ambassadors supporting the initiative have included Paul Sun Hyung-Lee, Simu Liu, Stephan James, Shamier Anderson, Devery Jacobs, Amanda Brugel, Karine Vanasse, David Usher, Jay Baruchel, Hamza Haq, Maitreyi Ramakrishnan, Priyanka, Kaniehti:io Horn, Cassandra James, Drew Ray Tanner, and more.
Follow MADE | NOUS on social for the latest road trip news and updates!
Instagram: @made_nous
Facebook: @made.nous
YouTube: @MadeNous
TikTok: @made_nous
Website: made-nous.ca
Media contacts:
Keira Hunt, Touchwood PR
[email protected]
Alma Parvizian, Touchwood PR
[email protected]
