New NOUS | MADE campaign: C’est à NOUS ! revisits iconic stories with a comedic twist
Montreal, September 10, 2026 — Today, NOUS | MADE has launched the new campaign C’est à NOUS !, fronted by comedian Arnaud Soly. Soly, alongside seven digital content creators, will reimagine iconic scenes and characters from beloved series and films, inviting audiences to (re)discover Canadian content.
Arnaud Soly will be joined by Douaa Kachache, Emy Lalune, Pascale de Blois, Rosalie Vaillancourt, Thomas Bédard, Tommy-Lee Salvas, and Zoé Duval. Together, the group will put a humorous spin on classic, recent, and upcoming works, and let audiences know where to enjoy them. On the docket: Les Boys and Elvis Gratton reimagined by Arnaud Soly, sketches paying tribute to Heated Rivalry and Le cœur a ses raisons, and a Denis Villeneuve-style retelling of La guerre des tuques. Artist cameos including André Robitaille, Mélissa Désormeaux-Poulin, Maude Landry, and Virginie Fortin will spice up the series, while Mathieu Bouillon will serve as script editor.
“So many homegrown works have left their mark on us, often without us even realizing it. With this crew, we want to play with these references, put our own spin on them, and above all, make audiences want to rediscover them. If we can introduce someone to a series or film from here that they didn't know about before, then it’s mission accomplished,” says comedian and NOUS campaign ambassador Arnaud Soly.
Coming soon to social media
The first few parodies will hit NOUS social media channels, as well as the creators’ channels, on September 9. Around twenty videos will be published this fall, with information on where to watch the featured works, making them easier to discover and stream.
You can watch the first videos here, here and here.
To launch the campaign, Soly and his team will also be on hand at the Prix Gémeaux awards ceremony on Sunday, September 13.
Putting homegrown stories in the spotlight
Supported by the Canada Media Fund and Telefilm Canada, the C’est à NOUS ! campaign will help audiences discover Canadian and Quebecois audiovisual productions by meeting them where they already are: on social media.
The campaign also underscores the growing role content creators play in the cultural ecosystem and their ability to build bridges between audiovisual works and new audiences.
“We have an incredible wealth of Canadian stories, films, and series, but making sure they reach audiences—especially younger ones—is more important than ever,” says Canada Media Fund CEO and President Valerie Creighton. “With C’est à NOUS !, we’re using humour, creativity, and social media to celebrate this content and invite audiences to discover it.”
“The challenge isn't just making homegrown content available, it's making sure they're chosen,” adds Telefilm Canada Executive Director and CEO Julie Roy. “This campaign creates the opportunity to connect with stories that reflect our culture, our imagination, and our diversity.”
An upcoming podcast with George Stroumboulopoulos
For the English Canadian market, the MADE | NOUS campaign will launch a new podcast hosted by George Stroumboulopoulos. Recorded in his home studio in Toronto, the podcast will feature in-depth conversations with leading figures from Canada’s audiovisual industry.
With its two ambassadors, MADE | NOUS continues its mission of celebrating the stories, talents and works that bring us together from coast to coast.
MADE | NOUS: celebrating what brings us together
Over the past several years, MADE | NOUS has rolled out several initiatives celebrating the richness of Canada’s stories.
- The Stories that MADE US (2025–2026): In this documentary series, we followed George Stroumboulopoulos take a road trip through seven provinces and territories to dive deep into the unifying power of our stories.
- MADE Here (2025): Featuring Emily Hampshire, the MADE Here campaign highlighted that when one of us makes it, we all do.
- MADE Better (2023): This unforgettable stunt, featuring billboards across Los Angeles, celebrated homegrown talent making waves in Hollywood.
- Seek More (2021): An award-winning campaign centred on diversity, equity, and inclusion on our screens, featuring Shamier Anderson, Devery Jacobs and Simu Liu, among others.
About Arnaud Soly
Known by some for his internet videos and by others for his presence on the radio and his television appearances, Arnaud Soly spends most of his time doing stand-up comedy on stage. His background as an improv comic has given him a strong dose of authenticity and creativity, which he puts to good use in his singular brand of comedy. You can catch him on Noovo in his sketch show "Club Soly." He is also currently touring across all of Quebec with his second one-man show, Bon jus.
About MADE | NOUS
Canada is home to award-winning television, movies and digital entertainment that have captured audiences everywhere. The MADE | NOUS campaign shines a spotlight on the achievements of Canadians who bring exceptional stories to life, and encourages audiences to discover and celebrate their work.
About the Canada Media Fund
Supported by the Government of Canada and Canada’s cable, satellite, and IPTV distributors, the Canada Media Fund (CMF) is a not-for-profit organization that invests in Canadian creators and companies to tell stories that reflect and connect us all. We fund audiovisual and interactive digital media content—across all platforms—that builds a stronger cultural identity at home and on the world stage. The CMF puts stories front and centre, opening pathways to domestic and global markets and promoting a screen-based sector that is more resilient, more inclusive, and fuelled for growth.
About Telefilm Canada
Founded in 1967, Telefilm is a Crown corporation dedicated to investing in the development, production, promotion and distribution of Canadian and Indigenous audiovisual content. As the largest investor in Canadian cinema, Telefilm contributes to the economic strength and cultural impact of the audiovisual sector in collaboration with industry members. Telefilm also makes recommendations to the Department of Canadian Heritage regarding the certification of audiovisual treaty corporations and administers the programs of the Canada Media Fund.
Follow the campaign
Instagram: @celebronsnous
Facebook: @made.nous
YouTube: @MadeNous
TikTok : @made_nous
#CelebronsNous
Arnaud Soly @arnaudsoly
Emy Lalune @emylalune
Douaa Kachache @theonlydouaa
Pascale de Blois @pascaledeblois
Rosalie Vaillancourt @rosalievaillancourt
Tommy-Lee Salvas @tommylee.salvas
Thomas Bédard @mrthomasbedard
Zoé Duval @zozoduval
Media contact
Annie Tremblay
Communications Annie Tremblay
[email protected]
1-514-244-8336
Olivier Lapierre
Publicist
[email protected]
1-514-583-3868
