Online TV Consumption in Canada

In Canada, Deloitte’s TMT (Technology, Media & Telecommunications) Predictions is one of the most anticipated industry documents of the year. Duncan Stewart, Director of TMT Research for Deloitte Canada, shares his thoughts with us on the impacts of the growing online TV consumption in Canada due to the availability of faster internet speeds.

Fibre optic bandwidth is currently the fastest connection available globally. With Fibre optic providing speeds that can span to nearly 10 times faster than the average home and talk of affordable connections, this would mean content producers would have more opportunities to engage more eyeballs as devoted screen time from online viewers will undoubtedly rise.

In this three part interview, we cover topics that include:

1) Bandwidth Issue in Canada (faster internet super-speeds now available)

Interview questions:

  1. Describe this new super speed bandwidth available via fibre and how that differs from what is commonly available now in North America.
  2. How does the “last mile” of a fibre optic connection impact the quality of the speed?
  3. If the technology is available and capable, why is this type of super-speed not more commonly available?
  4. How does this type of technology impact the distribution and production of content?
  5. By having access to larger bandwidth, what kind of behavioural change can we expect from internet viewers?

2) Changing Behaviours in Content Consumption

Interview Questions:

  1. Does having a faster internet connection mean a likelihood of increased second-screen behaviour?
  2. How does this second-screen behaviour inform content producers?

3) The Canadian demographic Challenge

Interview question:

  • Is there an evident demographic audience who prefers consuming their video content online?

For further information on this topic, here are some related links and sources:

Victoria Evans
Victoria is a strategist and content producer with over a decade of experience in traditional media and digital interactive content. Her work with several media agencies, including five years spent co-steering as partner of Stitch Media Inc. has seen her recognized with 20 awards to date including a 2010 nomination for Canadian Producer of the Year with NextMedia. She is also a prolific speaker at major events and has educated and mentored media professionals transitioning to the digital realm at Centennial College.
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