Meeting the Moment

In the face of profound shifts in audience demographics, how audiences consume media is now what defines the production value chain. Where and how shows are watched, games are played, and films are screened are crucial factors to that content’s success. But how are audiences evolving, and what does this mean for ideation, creation, and measurement?

While the conversation around media trends has largely centred on emerging technologies themselves and their adoption by younger people, that technology is far from new now. Those tech-savvy kids and teens have grown into digitally immersed adults. This shift has led to strategic pivots across the entertainment industry and will continue to influence how they operate. For gaming, it’s about reaching niche audiences. For television, it’s about taking calculated risks in commissioning. Across the board, it’s about leveraging new kinds of data to get a full picture of how audiences interact with content.

When confronted by immense change, heeding the signals and taking action become non-negotiables. Meeting the Moment maps out strategies for creators and commissioners alike, with Canadian examples that rise to the occasion or anticipate the next wave. As audiences continue to drive change, success won’t just be measured in revenue or reach, but in true engagement and enthusiasm from their audiences.