2026-2029 Strategic Plan
Vision
Canada’s stories are a force worldwide
Mission
We invest in Canadian creators and companies to tell stories that reflect and connect us all.
Four pillars
1. MODERNIZE
Reimagine the way forward
OUTCOMES
1.1. Market-driven investment model reflective of how content is created and consumed
1.2. Increased innovation across the sector enabled by targeted incentives and strategic investments
1.3. A rebalanced funding portfolio
1.4. An evolved and relevant screen-based ecosystem led by CMF thought leadership
2. MOBILIZE
Ignite the spark in Canadians
OUTCOMES
2.1. A shared direction for the sector that aligns creative, industry, and economic priorities
2.2. Audiences choose Canadian content that rivals the best in the world, fueling a strong identity and global recognition
3. MAXIMIZE
Unlock the industry’s full potential
OUTCOMES
3.1. Expansion of opportunities for content driven by market demand
3.2. Pathways to domestic and global markets
3.3. Companies that combine industry excellence with cultural contribution
4. MONETIZE
Fuel growth
OUTCOMES
4.1. Stronger, resilient, and financially viable Canadian companies
4.2. Increased return of investment to drive industry growth
4.3. Measurable outcomes that strengthen growth and value across the sector
4.4. Diversified revenue sources
4.5. Efficient and streamlined operations
Key Actions
1. Modernize
STRENGTHEN OUR FUNDING MODEL
In consultation with the industry and government authorities, research, design, and implement updated programs, policies, and processes to deliver a new funding model, backed by modern financing tools and realigned resources, that enhances coherence and accountability.
RESPOND TO AN EVOLVING INDUSTRY
Review and adapt our Contribution Agreement with Canadian Heritage to ensure it reflects the realities of a market-driven industry and continues to champion and advance the cultural mandate.
DEMONSTRATE FUTURE-FACING LEADERSHIP
Push for modernization initiatives that make the screen-based funding ecosystem more agile, inclusive, and responsive to industry evolution, while building strategic partnerships with federal funding organizations to identify intersections, reduce duplication, and maximize collective impact.
2. Mobilize
ADVOCATE FOR CANADIAN STORIES
Champion the Canadian screen-based industry through annual national campaigns and strategic insight reports that are aligned with evolving market conditions.
SHINE LOCAL, REACH GLOBAL
Demonstrate that investing in Canada’s cultural industry is a nation-building project by amplifying the visibility of Canadian content, talent, and innovation locally and globally, including targeted campaigns in priority international markets, increased domestic media presence, and strategic partnerships that elevate Canadian storytelling.
ENGAGE THE INDUSTRY
Build structured and inclusive engagement with the industry through regular in-person consultations, videoconference sessions, and targeted surveys to inform our overall strategy and respond well to evolving audience behaviours and emerging platforms.
3. MAXIMIZE
BROADEN ACCESS TO CMF FUNDING
Expand eligibility and remove barriers to access for a wider range of creators, platforms, and partners, including Indigenous and Equity-Deserving Communities, online streamers, and international distributors.
INTEGRATE INCLUSION AND DATA-DRIVEN DECISION MAKING
In tandem with current industry research, evaluate the guiding principles of CMF policies and programs through French, English, and Indigenous perspectives to integrate EDIA into every facet of our operations.
INVEST IN THE FUTURE OF OUR INDUSTRY
Accelerate industry growth through innovation, strategic investments, and support for companies that leads to a stronger union between content performance and cultural relevance.
4. MONETIZE
ESTABLISH PREDICTABLE REVENUES AND REWARD SUCCESS
Implement new models and strengthen controls for our IDM and linear programs that will provide sustainable and predictable revenue streams, while enabling reinvestment into the sector, increasing internal contributions, boosting recipient self-reliance, maximizing return on investment, and facilitating re-capitalization.
RETHINK INVESTING FOR THE FUTURE
Develop and launch a comprehensive revenue strategy that attracts private and public funding, pursues innovative partnerships to expand investments, and secures long-term public commitments to the CMF.
OPTIMIZE OPERATIONS
By leveraging technology and workflow improvements, and prioritizing resources, enhance our organizational operations and program delivery to maximize impact and efficiency.