Canada Media Fund reports on 2021 consultations

Spark Courage: What We Heard

Toronto, June 17, 2021 - The Canada Media Fund (CMF) released the Spark Courage: What We Heard report summarizing the input received during its most recent consultations. Close to 1,000 industry professionals participated, making it the most ambitious CMF consultation to-date. The report will inform a new CMF program model to support the industry’s growth in today’s reality.

“The realities facing the industry today were front and center on everyone’s minds. What we heard is deeply encouraging. The CMF and the industry are well aligned in key areas, on the need for greater flexibility and the urgency for change to our program model,” said Valerie Creighton, President and CEO.

“The ideas and diversity of perspectives of so many creative and determined professionals and companies will serve the industry well, as we chart a path forward to support the sector. We’re most appreciative to all who participated. The vote of confidence you have given us will strengthen our work and we are on solid ground as we move forward.”

The consultation took place from March 11 to April 9, 2021. A total of 988 screen industry professionals contributed, including creators, producers, associations, unions, guilds, provincial and territorial funders, broadcasters, distributors, next-generation creators, and stakeholders from Indigenous, Black and racialized communities from across Canada. The CMF held 17 virtual roundtables, four virtual town halls and received 181 written submissions. Meetings were attended by CMF executives and Board Directors, as well as representatives from the Department of Canadian Heritage.

The feedback the CMF received through the consultation will inform its work on a new program model. The CMF will continue to work with government and consult key industry partners at it develops specific aspects of this model. It is expected that changes will begin in 2022, with full implementation of the new model taking place over a minimum of two years.

About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors. Please visit


For media requests, please contact:

André Ferreira
Canada Media Fund
Senior Communications Manager
[email protected]