New CMF video makes the case for investing in Canadian stories
Toronto, March 20, 2025 — The Canada Media Fund (CMF) today launched a new video that highlights the far-reaching economic impact of our funding over the past 15 years and shows why we proudly invest in Canadian stories from coast to coast to coast.
"The CMF provides crucial investment in Canada's independent media production sector," says CMF President and CEO Valerie Creighton. "Since 2010, we've invested over $6 billion in more than 19,000 projects in every province and territory, generating $24 billion in economic activity and contributing to the employment of 270,000 Canadians who work in the film and TV production sector."
"Last year alone, our sector added over $11 billion to the country's GDP and attracted $5.6 billion in foreign investment from sales and co-productions. More importantly, behind these numbers are real people and communities, including countless small- and medium-sized businesses from Victoria to Iqaluit to St. John's. Investing in Canadian stories equals big returns."
Produced by creative agency one23west, the video showcases over 30 CMF-funded Canadian stories and spotlights key economic successes achieved since the CMF was created in 2010.
About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances, and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voices, and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite, and IPTV distributors. Visit our website for more information.
Media Contact
Maxime Ruel
Senior Manager, Communications
[email protected]
