Publishers Are Developers’ Best Marketing Friends

Encounter with three publishers during the Montréal International Game Summit. Learn how to grab their attention as well as the do’s and don’ts when it comes to marketing your Indie game.

Meridian4Ends in Four Games and Tilting Point shed light on the publisher’s role in the video game ecosystem. They provide tips to independent developers on how to market an Indie game and structure a sales pitch that will be presented to a publisher. Developers, take notes!

“Keep the presentation of the game short and sweet. Be concise and limit yourself to explaining what makes your game unique. This will enable the publisher to pinpoint the game’s strong points and what makes it marketable.”
– Steven Milburn, Ends in Four Games.

To watch the interview:

A new episode of Indie Games Level Up! will be uploaded on Wednesday March 9. Come back and see us for more behind-the-scenes information on Canadian Indie games or subscribe directly to the show’s YouTube channel or iTunes podcast.

Industry & Market Trends | Veille stratégique
The Industry and Market Trends team is composed of Director Catherine Mathys, analysts Pierre Tanguay and Sabrina Dubé-Morneau, as well as editorial coordinator Laurianne Désormiers. Once a year, the team publishes a Trends Report that draws a portrait of the macro trends that are shaping today’s screen-based industries.
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