The CMF’s existing contract with comScore expired on September 30, 2016, and on this same date we entered into a new agreement with Adobe to be our preferred supplier for digital media tracking and analytics. In order to continue measuring traffic on CMF-financed projects, an additional Adobe tag is required to be installed alongside all existing comScore tags in order to be compatible with the Adobe platform.
UPDATE: For new & existing projects
During the phase one roll out of the CMF –Adobe tagging process, we identified a conflict between the Dynamic Tag Manager (DTM) script that we provided and pre-existing Adobe implementations. We are currently working with Adobe to provide an alternate solution which should be available shortly. In the interim, we are asking companies that currently use Adobe Analytics internally not to proceed with installing the CMF tagging script, or to remove the CMF tags if already installed, until the alternate solution is made available.
Under normal circumstances, in order to remain in compliance with your contractual obligations to the CMF, you must install CMF issued tags. However, due to the technical challenges that have arisen, DM projects will not be placed in default during this transition period.