Vikie Pedneault turns green issues into viral content  

Science-focused content creator Vikie Pedneault is amongst the first cohort to benefit from the Digital Creators Pilot Program launched by the Canada Media Fund (CMF).  

The marine biologist blends intellect and wit to champion environmental protection. Her strategy? First, hook the public with her high-energy alter ego, the "girl from Saguenay", and draw laughs. Then, reel them in with irresistible scientific content.  

“My audience craves the fast-paced messages I serve up," Pedneault said. She credits her theatre and improv classes, which enriched her scientific curriculum, for her success.  

"Once I capture their attention, they’re more receptive to my message, boosting my odds of success. I was lucky to go viral quickly, but my strategy, rooted in environmental communication, played a big part.” 

As an entrepreneur, public speaker, and communications strategist, Pedneault urges a rethink of environmental protection advocacy. She argues that current messaging and recruitment techniques often miss the mark.  

“Most people know the planet has survived far worse than our current woes—endless ice ages and destructive volcanic eruptions being but two examples. The planet isn’t going anywhere; it’s humanity that needs saving.”  

To fulfill her mission, Alma, Quebec native Pedneault plans to ramp up her output. In 2017, she launched La baleine nomade (The Nomadic Whale), a website educating school students about the St. Lawrence River’s marine life. She also co-founded the Lévisium festival in Lévis, Quebec, which she now calls home, to popularize science.  

Pedneault’s videos are a hit on TikTok, Instagram, and Facebook, amassing millions of views. She has tens of thousands of subscribers on her @Biolovik accounts. Thanks to the Digital Creation Pilot Program, she’s free to develop more innovative science content.  

“I’ll be creating five-minute videos packed with content on a given topic, which will then be repurposed for social media. They’ll be like short in-depth documentaries. I couldn’t have developed this without support. It’s been on my mind for a while, but I lacked the resources to make it happen.”  

Pedneault aims to set a new standard in environmental communications that will inspire others to follow in her footsteps. She also dreams of directing a mockumentary. Humour and content creation are core to her vision, and with CMF’s support, she’s well on her way.  

“Creating audience-friendly scientific content isn’t easy. Recognition in the sector helps—it validates your work and is always appreciated.” 

Martin Grenier

More from this author