Lights, Camera, Inclusion S3E2: J.J. Johnson
J.J. Johnson discusses the value and uniqueness of Canadian children shows, taking a stand in favour of gender parity, and the importance of taking risks.
For this second episode, Now & Next Lead Editor Gaëlle Essoo welcomes J.J. Johnson, creator, director, executive producer, and founding member of Sinking Ship Entertainment. J.J. shares his journey in creating award-winning children’s content that champions diversity, authenticity, and innovation. His approach includes tackling complex subjects like environmental activism and spirituality, striving to address the issues that resonate with young viewers today.
After one of his shows was turned down by multiple networks for having a girl lead, J.J. Johnson saw an opportunity to challenge conventional thinking in children’s programming. This early-career moment drove his long-term commitment to creating authentic and diverse representation, leading to successes like Annedroids, a series about a young girl scientist. “We made it our mission to push through those norms,” says J.J.
Gender parity behind the screen is also a crucial issue for Sinking Ship Entertainment. Their initial mentorship program’s objective was to provide female directors a chance to gain vital experience, addressing gaps in leadership within the industry. “At Sinking Ship, we talk a lot about wanting what we make to be as important as how we make it,” says J.J.
J.J.’s shows address real-world issues like environmental activism and emotional resilience, offering young viewers relatable stories with hope and actionable lessons. As he puts it, “It’s not enough to reflect the world as it is—we need to show kids a world of possibilities and empower them to shape it.”
